Mabch 17, 1910. 



The Weekly Florists^ Review* 



7t 



'NOT HOW CHKAP- 

 BUT HOW GOOD' 



HORSESHOE BRAND 



PRODUCTS 



Do you know that it costs more to grow the best quality of lily 

 bulbs, or do you thinly they all cost the same in Japan? It requires 

 from three to four years to bring a seed bulb to exportable size. The 

 longer a grower must fertilize and cultivate his bulbs, the more costly. 

 Now, if a bulb be planted near the top of the soil, it will round out to 

 marketable size quicker than if planted deep down in the ground; but 

 by hastening the growth much of the vitality of the bulb is exhausted 

 and it generally proves defective in flowering results. Therefore bulbs 

 properly planted cost more than those mushroomed to size a year earlier 

 by the hot sun pouring down on them in the fields. 



Good seed bulbs, planted deep, well cultivated and matured, are 

 the kind that are sure to root readily, throw a strong stem and produce 

 results that pay the most net profit. HORSESHOE BRAND QIQAN- 

 TEUM will produce more blooms per thousand bulbs if properly forced 

 than any other brand known. They are properly grown from the 

 healthiest seed bulbs in the world. 



One season's failure on lily bulbs of doubtful origin will cost you 

 more than the difference in the price that better bulbs will cost you in 

 ten years. 



If you want good lily bulbs, write us. If you want cheap 

 stuff, don't. 





Ralph IVI. Ward & CO 



12 West Broadway 

 NEW YORK 



Not How Cbe«p 

 Bat How Good 



