wflirv' nimi.'iii-' • i» i S': ^^f ' 



March 17, 1910. 



The Weekly Florists' Review* 



73 



When You Buy Your Aster 



of James Vick^s Sons 



You are coming directly to 

 Headquarters 



We believe it is beyond dispute^hat this 

 concern, which has introduced more new var- 

 ieties than any other Seedhouse and grows 

 each year an acreage of more than double that 

 of any competitor, has done more for the de- 

 velopment and dissemination of High Grade 

 Asters than all other American Seedsmen. 



Seed 



VICK'S MIKADO PINK— ROCHK8TER 



(Cut reduced to *« natural size) 



The story of Its new name is of more tlian passing interest. Members of 

 tlie Rochester Chamber of Commerce, which has recently chosen the Aster as 

 the representative flower of this city, were so pleased with the color, shape and 

 size of Vick's Mikado Pink, that they have selected it as the official flower of 

 Rochester, and have requested that we rename it "Rochester." Therefore, in 

 addition to its former name it now bears the honored name of this city. 



During the recent Industrial Exposition reproductions of this Aster have 

 appeared in countless papers, programs and private advertising matter. Thou- 

 sands of souvenir spoons, watch fobs, and hat pins, carrying a design of this 

 Aster, have been sold by various concerns. The design and coloring of this 

 beautiful flower are an imi)ortant feature of the mural decorations of the Temple 

 Theater, just finished, which, by the richness of its appointments, in many 

 respects, surpasses any other playhouse between New York and Chicago, it 

 will also appear in the color schemes and figurative designs of the decorations 

 and furnishings of the handsome new lake steamship, " The Rochester. " 



Naturally we are proud of the various honors which have been bestowed 

 upon this flo<Ver, especially in view of our prediction last ye^r that it would 

 spring into popularity surpassing that of any other variety in the last ten years 



Prtoes: 1/64 oz., 20o«nts; 1/32 oz., 85 cents; 1/16 oz., SO cents; 

 ^e oz., 85 cents: H oz., $1.50; ^ oz., $2.75; 1 oz., $5.00. 



VICK'S ROSK KING (New) 

 Companion to Vick's Violet KIqb: 



(Flower reduced to ^ natural size) 

 Nearly every Aster grower is acquainted with Vick's Violet 

 King. If YOU are not, iust look over the catalogues of almost 

 any up-to-date seedsman, or better still, purchase some seed and 

 grow it. 



VICK'S ROSE KINO is similar to Vick's Violet King in 

 every respect except color. Now Makk This: VICK'S ROSE 

 KING in our estimation will surpass in popular favor ony other 

 Aster Novelty offered this year either by us or by any other 

 seedsmen anywhere. There is money in it for the growers who 

 get it first. 



Price, 25 Cents Per Packet. 

 See our ASTER BOOS FOR FLORISTS. 



BEFORE YOU PLACE THAT 

 ASTER SEED ORDER, LOOK 

 OVER OUR ** ASTER BOOK 

 FOR FLORISTS.'' 



Just notice it doesn 't give you the impres- 

 sion that each and every variety is exactly alike 

 in its superiority over all other kinds, but it 

 points out to discriminating Florists what char- 

 acteristics each variety possesses under certain 

 — not all — conditions. The problem of what to 

 grow this summer will be made comparatively 

 easy if you study carefully our "ASTES BOOK 

 FOE FLORISTS." If you have mislaid your 

 copy, or' if you failed to get one, just drop us a 

 line saying you are a Florist and we will mail 

 a copy immediately. 



Don't delay. Look this matter up at once. 



One of these fine days you will need those 

 seeds, and of course you want the best seeds. 

 Get that "ASTER BOOK FOR FLORISTS" at 

 once and become acquainted with all the lead- 

 ing varieties, not only those introduced by us, 

 but all the leading kinds from whatever sources. 

 Attend to this matter today. 



James Vick's Sons, Rochester, New York 



