TheWeckly Florists' Revietv. 



March 81, 1910. 



An Amusement Park in a Florist's Show Window. 



swam around; a "Balloon Ascension," 

 a "Loop the Loop" in an automobile, 

 etc. 



These exhibitions were given about 

 once an hour during the afternoon and 

 evening, as long as the park was in op- 

 eration. The display was kept in the 

 window for about two weeks and at- 

 tracted large crowds during all of that 

 time. The Beyer Floral Co. says it was 

 one of the most popular windows they 

 ever had, and they consider that, as an 

 advertisement, it was more than worth 

 the cost and trouble involved in getting 

 it up. 



MANY STEAMER ORDERS. 



Everybody get ready for a big season 

 in steamer orders. 



A record year in ocean travel is pre- 

 dicted by all the large steamship com- 

 panies. Although the rush season for 

 Europe does not begin until the latter 

 part of April, bookings for passage to 

 the other side have exceeded those at this 

 date last year by one-third. It was the 

 belief of many steamship men that the 

 coming season would see an exodus of 

 American tourists even greater than that 

 of 1907, the summer before the panic, 

 when European travel was the heaviest 

 ever recorded. It will not be many weeks 

 before throngs of summer tourists are on 

 their way to the other side. Many of 

 those who do not intend to sail until 

 June or July have applied for cabin res- 

 ervations in order to secure accommoda- 

 tions well in advance of the summer rush. 

 The flow of outgoing tourists is expected 

 to reach its height in July, at about the 

 time that those who sailed earlier in the 

 spring have begun to turn homeward. 



The retail florists in New York and at 

 other ports have made arrangements for 

 the prompt filling and certain delivery of 

 all orders for flowers intended for passen- 

 gers on outgoing boats. This has become 

 an exceedingly important part of the 

 summer business at New York and with 

 leading florists at inland cities — of course 

 the inland florists are the ones who sup- 

 ply the orders. One of the large western 

 retailers recently said that scarcely a day 

 goes by without his wiring an order to 



New York, on which the profit is twenty 

 per cent, with no other work or expense 

 besides the telegram. Any good store 

 can increase its business in this line by 

 a sign in the window or, better yet, an 

 advertisement in the local newspaper. 

 The orders resulting may be executed by 

 wire to any of those whose cards appear 

 in the department for Leading Eetail 

 Florists in the Eeview. 



GOLD BASKETS. 



This was a gold Easter, In most of 

 the stores that make up the plant com- 

 binations in baskets and boxes, gold was 

 the predominant color of the receptacles. 

 Last year the few gold baskets were of 

 the highest class, and expensive; not so 

 this Easter. Not only did the supply 

 houses furnish a variety of moderate- 

 priced gold baskets and boxes, but he 

 was not an ingenious florist who could 



not take advantage of the passing fad 

 for gold by gilding up a lot of old, shelf - 

 worn stock. Not all is gold that glit- 

 ters, and at Easter many a fly-specked 

 basket of other years became brand-new 

 with its new Easter suit of gold. The bas- 

 kets that the florist gilded sold quite as 

 well as the new stock, provided he did 

 not get his color too light — the fashion 

 is for old gold — and therein lies the dan- 

 ger that the popularity of the gold ware 

 will be short-lived; when everyone uses 

 gold the discriminating flower buyer 

 chooses something else. 



THE BUYER'S AGENT. 



A discussion came up today regarding 

 the shipment of flowers, and the point in 

 question was this: Suppose the flowers 

 were ordered from the shipper to be sent 

 on a certain train, which is done, and 

 there is an accident or wreck on the train 

 and the flowers come in too late for use 

 and are refused. In such a case would 

 the obligation to pay the invoice rest 

 upon the buyer? A. F. C. 



It is well settled in law that where 

 goods are sold f . o. b. shipping point, as 

 probably always is the case with cut flow- 

 ers sold in wholesale quantities, the trans- 

 portation company is the agent of the 

 buyer and the seller has no responsibility 

 for what may occur after he has received 

 the transportation company's receipt for 

 the shipment in good order. In the case 

 described it does not matter that the 

 shipment actually was on the train desig- 

 nated; the shipper would have fulfilled 

 his obligation in the matter by delivery 

 to the express company within the time 

 ordinarily required to insure shipment on 

 the train specified. Had the delay oc- 

 curred between the shipper's place of 

 business and the railroad station the ob- 

 ligation to meet the bill would have 

 rested on the buyer, -who could of course 

 look to the transportation company for 

 his loss. The transportation company is 

 no less the buyer's agent where the buy- 

 er does not name the carrier or route in 

 his shipping directions. In the absence 

 of such instructions all that the law re- 

 quires of the shipper is that he make de- 

 livery to any company customarily em- 



G)nservatory of Bertermann Bros. G)., Indianapolis, Photographed March 26. 



