The Weekly Florists' Review. 



.Maucii 31, 1910. 



An Amusement Park in a Florist's Show Window. 



>-\\;iiii •■iiuiiiiil ; ,-i • ' lialliiuii .\--<'cu>i(iii. ' ' 



.•I ••I.ii(i|) tlir l,iHi|i'' ill ;iii ;ilircilllnliilc, 

 rlc. 



'rilO'-O c.xlil hi t lipll^ \M-rr l^ivrli .•lliiput 



iiiri' ;iii liuiir iluriii;: llic ii rtriiKum aii'l 

 r\i'iiiny. :i>^ 1m|im ;i> llir |i;iik \\;i^ in i"i[i- 

 cint ion. Til"' ilisphiy \\;i< ki'|ii in the 

 window lor IiIhjhI i w o weeks .■Mill Mt- 

 li;n;t(^i| Inrec iiiiwd-; (lining nil ot' lli;i1 

 liliic Tlic' Ih'MT lloinl < o. >.;iy>~ it \\n> 

 niic III ilh' iiiiiv] |iiijiiilnr wiiiilciws llicy 

 r\i_'v linil. nu'l llii'v ciiiisiiicT llint. ;is an 

 .■itUcrt isfniont , il \\n> moic ilmn worth 

 thf' co^t ninl iioiiiili' iinii|\i'i| III ^riling 

 it up. 



MANY STEAMER ORDERS. 



I Ix el ylioily :^rl ic.'oly t'O :i lii^ i.i.;im,u 

 ill -Irnnicr orilris. 



A rcrnril yr.-ir in Mi-oaii lrn\cl i.- pn'- 

 "lirtc'd liv all till' lar;:r' stfainsliip c-oin- 

 jiitnios. Altlion;;li llic I'lisli season for 

 Eurnpo ilocs not ln'^in until tlio latior 

 part ol April. ImokiiiLis tor passayi' lo 



tljo oilier sill,. li;i\c rXci't'ilcil those .'it this 

 fl.'iti' last \o;ii- liv ono-tliinl. Jt wa>> the 

 licliot' ot' !iiaii\ sti'ainslii|i mon that the 

 r.iniiii;^ si'ii-oii woiiM SIT an cnoiIu^ ot' 

 Anioiii-aii tmirist^ cxiii ^^rcator tlian tliat 



lit' I'.'llT. tlio -lllllllicl lirt'oli' tlir |.anli-. 



wLi'ii r;iii.i|'ian tra\il w;is iho lieavii-^t 

 cxi'i rocorih'i. It will not he many weeks 

 lif'tiiie tliiiiiii^- ot' ^nininer tourist^- aic on 

 iheii way to the otIiiT si<le. M.aiiy nl 

 tlio-e wliii uii not intcinl to ^ail iiiitil 

 .(iiiit ol- .liilv li:i\e applit'ij for r,'iliiii res- 

 ci'iatioii^ ill order to secure .■iccoinnioila- 

 tioiis ^\ell ill aihaiice of the -iminier rush. 



The flo\\ ol' oul;.^!!!;,' toiirjsts i^ exjieeted 



to le.ai-li it- heii^lit in .riily. at tilMOit Ilio 

 tiiiii-' tha' tli..-e who -;iiled earlier in tho 

 .spriiii; lia\e lie;^iiii to iiiin homeward. 



The retail lloiivt- in \i'w ^'nrk and at 

 othf'i portv Iia\e iii.adi' a rr.aiiooments tor 

 the |)rorii|it lillini; and certain deliveiy of 

 ,il| oideis tor ilower-- intended for pa---eii 

 :;cas on oiit^oiii;^ lioats. Thi^ has lieniiiie 

 ai. exc('ei|iii;;ly important p.ait o|' tin 

 slltllllier l.llsilles- a' \e\\ N'oik :iii<l with 



leading lh)rists at iiil.aiid cities- of course 

 the inland llorists ;ire the ones who sup- 

 ply the orders. r)ne <>i the l;noe wi'stern 

 retailers re,ently s.-iid th.at -rareejy a da\ 

 goes hy x'.ithoiit his wiriii;^ .-m oi.jii te 



New ^'ork. on which the [irolit is twenty 

 per cent, with no other work or exjiense 

 iiesides the telegram. Any ;^(iod store 

 can inereas(> its business in this lino by 

 a sion in the window or, better yet, an 

 advertisement in the loetil newspaper. 

 Tlii^ orders resulting niiiy be executed by 

 wiie to any of those w iiose ctirds tippear 

 in till' deiiartment for T.etiding IJetail 

 rioii-is in tlie T^KVIEW. 



GOLD BASKETS. 



This was a g<dd l-]iister. In most of 

 tlie stores tliat make up the jtlant com 

 binations in liaskets ;iud boxes, goM was 

 tile predominant coliu' of the receptacles. 

 Last year tin few gold baskets were of 

 the liighesi class, and e.xpensive; not so 

 this Easter. Not only did the supply 

 houses furnish ;i '.ariety of mnderate- 

 priccd t^ohl b.'iskets and lioxes, but he 

 was no) an in^i'iiious florist who could 



not take iidvantage of the passing ftid 

 for gold by gilding up a lot of old, shell 

 worn stock. Not all is gold that glit 

 ters, and at Easter many a fly-specked 

 basket of other years liecame brand-new 

 with its new Easter suit of gold. The bas 

 kets that the florist gilded sold quite as 

 well as tlio new stock, provided he did 

 not get his color too light — the fashion 

 is for old gold — and therein lies the dan 

 ger that the popularity of the gold ware 

 will be short-lived; when everyone uses 

 gold the discriminating Ilower buyer 

 (liooses something else. 



THE BUYER'S AGENT. 



A discussion came up today regarding 

 tlu' shipment of flowers, and the point in 

 question was this: Suppose the flowers 

 were ordered from the shipper to be sent 

 on a certain train, which is done, ami 

 there is an accident or wreck on the train 

 and the flowers come in too late for use 

 and are refused. In such a case uould 

 thi" obligation to pay the invoice rest 

 ii|ioii the buyer .^ A. F. C. 



It is well settled in law that where 

 goods are sold f. o. b. shipping point, as 

 probably always is the case with cut flow- 

 ers sold' in wholesale ipiantities, thetrans- 

 jiortiition company is the agent of the 

 buyer and the seller lias no responsibility 

 for what may occur after he has received 

 the transportation company's receipt for 

 the shipment in good order. In the case 

 described it iloes not matter that the 

 shipment actually was on the train desig- 

 nated; the shipper would liave fulfilled 

 his obligtition in the matter by delivery 

 to the express company within the time 

 ordinarily required to insure shipment on 

 the triiin specified. Had the delay oc- 

 curred between the shipper's place of 

 business and the railroad station the ob 

 ligation to meet the bill would have 

 rested on the buyer, who could of course 

 look to the transportation company for 

 his loss. The transportation compan\ i< 

 no less the buyer's agent where the iniy 

 er does not ntiine the carrier or route in 

 his shipping directions. In the absen.-e 

 of such instructions all that the law re- 

 quires (if the shipper is tlnit he make ile 

 livery to any company custoniiirily em 



Conservatory of Bertermann Bros. Co., Indianapolis, Photographed March 26. 



