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18 



The Weekly Florists' Review* 



March 81, 1910. 



THE" FLORISTS' REVffiW 



Q. L. GRANT, Editor and Manaokb. 



PUBLISHED KVKET THURSDAY BY 



The FLORISTS' Publishing Co. 



530-560 Caxton BuildinKt 

 834 Dearborn Street, Chicago. 



Telephone, Harbison 5429. 



■igistbrbd cablb addrrss, fix>kv»w, chicago 



New York Office: 



Borouffh Park Brooklyn, N. Y, 



J. Austin Shaw, Manager. 



Sabscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising: rates quoted upon request. Only 

 ■trlctly trade advertising accepted. 

 Advertisements must reach us by Wednesday 



Somins: to Insure insertion in the issue of the 

 Uowlng day, and earlier will be better. 



Entered as second class matter December 3, 

 US/J, at the post-office at Chicago, 111., under the 

 •Ct of March 3, 1879. 



This paper is a member of the Chicago Trade 

 nets Association. 



INDEX TO ADVEBTISEBS, PAGE 86. 



CONTENTS. 



The Easter Trade Reports 5 



— Summary of the Season 5 



The Retail Florist 5 



— Unique Window Display (lUus. ) .' . . . 5 



— Many Steamer Orders (i 



— Gold Baskets 



— The Buyer's Agent (j 



— The Trend In Trade 7 



— riorlsta and the Fhone (Ulus.) 8 



— Wreath on Easel (lllus. ) 9 



Undeveloped Hyacinth Buds 9 



Oeorge Morrison (portrait) 10 



Seasonable Suggestions — Pauiiles lu 



— Bardjr BRunlals 10 



— GladJoll" 10 



— Ootcfa Bulbous Plants 10 



— Pruning Hardy Roses 10 



— Bedding Geraniums 11 



— Ten Weeks' Stocks 11 



— Cannas 11 



— Amaryllis 11 



Moving Large Trees (lllus.) 11 



Bofles — My Maryland 12 



— Spider and Black Spot 12 



— Manure from Alfalfa 12 



— Carrying Over Roses 12 



— Moving Hardy Roses 12 



— Climbing Roses in Callforula (iUus.) 13 



A ColeuB Sport 13 



Failure with Lilies 13 



Boston 13 



William E. Fischer (portrait) 15 



New York 15 



Legislation for Florists lb 



Society of American Florists IB 



The Only Way 18 



Those Guilty Flower Beds 18 



Courses in Horticulture 18 



Obituary '. m 



— Benjamin Kimball 18 



— J. A. Briscoe 18 



— J. L. Wilcox 18 



Chicago 18 



Dayton 24 



Philadelphia 20 



St. Louis 30 



Cincinnati 34 



Rochester 34 



Steamer Sailings 30 



Seed Trade News 38 



— Secret Commissiuus 40 



— Canners' Troubles 41 



— Imports 42 



— A New Potato Disease 42 



Milwaukee 44 



Vegetable Forcing 45 



— Vegetable Markets 45 



— ^ Celery for Winter Use 45 



— CTub-Footed Cabbage PlantsT r '.* 45 



— Lime for Sour Land 45 



Pacific Coast 46 



— Portland, Ore 46 



— San Francisco 46 



Boston's May Show 46 



Nursery News 52 



— Name of Shrub 52 



— Boskoop Nursery Interests 52 



— Magnolia Soulangeana 54 



— Saving the Peach Crop 64 



Cromwell, Conn 56 



Oklahoma City, Okla 56 



Baffalo 68 



Concord Junction, Mass 60 



Minneapolis 60 



New Orleans 62 



Detroit 64 



Qreenhonse Heating 74 



— Piping in New Jersey 74 



Pittsburg 75 



Providence 76 



Mobile. Ala 78 



Manchester. Mass 78 



Emporia, Kan 80 



Cleveland 82 



Colombus, Ohio 84 



SOCIETY OF AMERICAN FLORISTS. 



Incobpobated by Act of Conobkss, Mabob 4, '01 



OfBcei-8 for 1910: President. F. R. Plerson. Tarry- 

 town, N. Y.; vice-president. F. W. Vlck, Rochester, 

 N. Y.; secretary, H. B. Dorner, Urbana, III.; 

 treasurer. W. F. Kasting. Buffalo, N. Y. 



Annual convention, Rochester, N. Y., August 16 

 o 19. 1910. 



Results bring advertising. 

 The Review brings results. 



It was more than an exceptionally 

 early Easter — it was an exceptionally hot 

 one. Over the greater part of the coun- 

 try the thermometers registered in the 

 80 's March 24 to 27. 



Every advertisement in the Want de- 

 partment of the Review represents a 

 legitimate, actual need — and that the 

 needs of the trade are many a glance at 

 that section of the paper will show. 

 Watch the Wants — and use them. 



As recently as last August the Society 

 of American Florists, in convention, voted 

 down an amendment to the constitution 

 and by-laws, raising the life membership 

 fee from $25 to $50, but there apparently 

 seems to the directors no good reason why 

 the amendment should not be proposed 

 every year until it finally gets through. 



THE ONLY WAY. 



To avoid unkind criticism 

 Say nothing. 

 Do nothing, 

 Be nothing. 



— Fra Elbertus. 



THOSE GUILTY PLOVER BEDS. 



Of all the amazing theories as to the 

 cause of the high cost of living, that of 

 John S. Green is the most wonderful. 

 He lays it to the flower beds in people's 

 back yards. 



Mr. Green is a resident of Cleveland 

 and is secretary of a national retail 

 dealers' association. He recently ap- 

 peared before the committee of the 

 United States Senate that is investigat- 

 ing the cost of living. He is reported to 

 have said that until recent years it was 

 customary for people to plant vegetable 

 gardens in their yards, but that year aft- 

 er year the tendency has been to substi- 

 tute flowers and lawns; hence the higher 

 prices of garden truck at the corner 

 grocery. 



If Mr. Green has been correctly re- 

 ported, it only goes to show how farcical 

 is the "investigation." 



COURSES IN HORTICULTURE. 



Correspondence courses for home study 

 in agriculture, horticulture, poultry cul- 

 ture, domestic science and nature study 

 are now provided by the School of Agri- 

 culture of the South Dakota State Col- 

 lege, at Brookings, S. D. These courses 

 are for all the members of the farm 

 family, for school teachers and for ev- 

 eryone, everywhere, who wishes to learn. 

 The courses of study, it is said, are not 

 planned for financial profit, but to bring 

 scientific ami pAbtical TBStruction wittfin 

 the reach of those who cannot attend col- 

 lege, yet are ambitious to gain instruc- 

 tion helpful in their work and life. 



Four systematic courses are offered in 

 horticulture, covering the subjects: First, 

 Vegetable Gardening; second. Fruit Cul- 

 ture; third, Floriculture; fourth. For- 

 estry. 



A. A. Brigham is principal of the 

 School of Agriculture and director of col- 

 lege extension. 



OBITUARY. 



' Benjamin Kimball. 



Benjamin Kimball, a retired florist of 

 Brooklyn, N. Y., died Monday, March 20, 

 of general debility, at his home, 151 Ster- 

 ling place. He was born in Canada nine- 

 ty-six years ago and is survived by a son 

 and three daughters. 



J. A. Briscoe. 



J. A. Briscoe, for many years en- 

 gaged in the nursery business at High- 

 land Park, Mich., died Friday, March 

 25, aged 72 years. Mr. Briscoe was 

 well known to the trade, was a member 

 of the Detroit Florists' Club for many 

 years, and at one time attended all the 

 S. A. F. conventions. 



He was a great lover of flowers. Two 

 of his sons are at the head of the well 

 known Maxwell-Briscoe Motor Co., and 

 for the last few years the father was 

 also actively engaged in the automobile 

 business. 



J. L. Wilcox. 



Joshua L. Wilcox, for thirty-nine years 

 a resident of Flint, Mich., died March 

 24, at the home of his son, Miles E. Wil- 

 cox, in FUnt. Mr. Wilcox was born in 

 Naples, N. Y., in 1837, and was taken to 

 Michigan when he was four years old. 

 He was married to Martha McLean in 

 1861 and settled in FUnt in 1871. Of 

 this union there were two children. Miles 

 and Willard, both of Flint. After his 

 wife's death he was married, in Sep- 

 tember, 1901, to Franc C. Hives, of 

 Colon, Mich. 



Throughout the thirty-three years he 

 lived in Flint he conducted a green- 

 house and truck garden. He was for 

 twenty-six years a superintendent of 

 the Methodist Sunday school and was a 

 charter member of the Garland Street 

 M. E. church. Besides the widow and 

 two sons, he leaves a sister, Mrs. Philena 

 Gilbert, of Swartz Creek, and four 

 grandchildren. Six years ^go he removed 

 to Colon, but returned to Flint two 

 weeks before his death. 



CHICAGO. 



The Great Central Market. 



Easter brought an enormous volume of 

 business to the Great Central Market, 

 but a . not wholly satisfactory business. 

 While the money value of sales, as a 

 whole, was probably slightly in excess of 

 any previous year, the quantity of stock 

 handled was at least half again as great 

 as was required to produce practically 

 the same money last year. 



It is the consensus of opinion that the 

 only thing which interfered with the 

 Easter program was the excessively hot 

 weather for the week preceding, and it 

 also may be said that the one thing 

 which saved the market from utter sub- 

 mersion was that the fine, bright, warm 

 weatfler held out for March 26 and 

 Easter itself. 



For an entire week preceding Easter 

 the temperature was far above normal, 

 ranging up to 80 degrees March 24. 

 The result was a tremendous increase in 

 the quantity of stock shoved into the 

 market in the later days of the week. 

 The weather also was responsible for the 

 deterioration in the quality of the stock. 

 Not only was the market choked with 

 stock, but a large proportion was of un- 

 satisfactory quality. Roses were soft 

 and open and carnations in many cases 

 arrived in the market in such condition 



