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22 



The Weekly Florists^ Review* 



March 31, 1910. 



Beauties, Roses, Carnations, Violets, Easter 



Lilies, Sweet Peas, Valley 



And All Other CUT FLOWERS in Large Supply. 



We can take good care of all ordctg at loveit market rates. Write, phooe or wire us — we do the rest. 



HOLTON & HUNKEL CO. 



Without Doubt the Best Equipped Wholesale House in the Country. 



462 Milwaukee Street, MILWAUKEE, WIS. 



Mention The Keview wh^n you write. 



could name a price so low that the whole- 

 saler would not bring out a box of vio- 

 lets he was willing to exchange for the 

 money mentioned. While 50 to 75 cents 

 per hundred was easily obtained for any- 

 thing u first-class store dared send to a 

 good customer, the bulk of the receipts 

 were sold around .$1.50 per thousand, 

 with many as low as $1 per thousand 

 and quantities for which no offer could 

 V)e obtained. Easter marks the end of 

 the violet season for sure, unless cool 

 weather comes quickly. The singles al- 

 ready are gone. 



Sweet peas largely took the place of 

 violets. Many of the houses had them 

 in enormous quantity and with those who 

 make the sweet pea a specialty the qual- 

 ity was excellent. Of course, the hot 

 weather hurt, as it did with all other 

 flowers, but the long, fancy peas sold 

 in lots of 5,000 and 10,000 to those who 

 have at other seasons used violets in 

 quantity. The stores, however, will have* 

 nothing to do with the short-stemmed 

 peas; they brought the same low prices 

 as in the past. 



!Easter brought no special call for 

 greens, though smilax is in request, the 

 supply being light. 



This week opened with no excessive 

 supply, but with extremely light business, 

 the number of cancellations of standing 

 orders indicating that a good many buy- 

 ers either had something left from 

 Easter or had large local supplies. The 

 light receipts Monday were simply be- 

 cause growers had become fatigued with 

 the heavy picking last week. Tuesday 

 and Wednesday once more saw enormous 

 receipts. The abundance of lilies shows 

 that not all the growers got them in for 

 Easter, even with the aid of the heat 

 wave. Prices on all flowers are down 

 to where it is a buyer's market. Eoses 

 are especially good value. 



Easter at Retail. 



There is some variation in the reports 

 of the retailers, but in general they had 

 a first-class Easter. The leading stores 

 say that the buying did not begin as 

 early as usual, and when this is the case 

 it precludes any new records. Practi- 

 cally all the stores had stocked heavily 

 of plants, and when the rush began ef- 

 fort was centered on moving the plants, 

 so that the cut flower sales were sec- 

 ondary. Some of them say they could 

 have used more lilies, but they apparent- 

 ly did not realize the need until late, for 

 there was no time up to Sunday noon, 

 when wholesalers began closing, when 

 lilies were not to be had. Most of the 

 stores cleaned out of all their moderate 



Daffodil Blooms 



Emperor 



$6.00 per box of 450. Express prepaid. 



Virginia Glory 



$5.00 per box of 600. Express prepaid. 



Potted Cannes 



Oias. Henderson, best scarlet bedder; order now 

 for future delivery, $5.00 per 100. 



Rose Gardens,"t4r.r' 



Mention The Reripw whpn vou write- 



priced plants. Some had large azaleas 

 and large pans of lilies which they did 

 not sell. 



Saturday afternoon was warm as sum- 

 mer and Easter was so fine that the 

 people were on the streets all day. It 

 was the salvation of the Easter busines?. 

 Not only did it bring a big run of busi- 

 ness to the retailers, cleaning them up, 

 but it gave the wholesalers a chance Sun- 

 day morning to clean out great quan- 

 tities of flowers that otherwise would 

 have gone to the dump. 



Various Notes. 



O. P. Bassett and Mrs. Imogene Diek- 

 erson were married at Santa Barbara, 

 Cal., March 21. Mr. Bassett 's bride is 

 the widow of Charles Dickerson, formerly 

 a widely known hat manufacturer at 

 Detroit. 



Carl N. Thomas went to West Spring- 

 field, Pa., March 28, to spend the sum- 

 mer. He has had a busy winter on the 

 selling floor of the A. !». Randall Co. 



C. W. McKellar says the Virginia nar- 

 cissi are selling quite well, considering 

 the general state of the market. Re- 

 cently he has sent out several lots of 

 from 5,000 to 10,000 for special sales 

 purposes. 



Harrison Kennicott, well known in the 

 flower market, is one of the inspectors 

 for the Illinois State Food Commission 

 which has been rounding up the grocers 

 who sell oleo as butter. 



Arnold Ringier, of the W. W. Barnard 

 Co., is on the Pacific coast, making his 

 annual trip. 



John Muir is putting up some attract- 

 ive advertising signs on the elevated 

 railroad stations in the neighborhood of 

 his two stores, similar to the signs John- 

 son & Chronis have along the Illinois 

 Central. Joseph Seaman, formerly with 

 Z. D. Blackistone, at Washington, D. C, 



WIETOR BROS. 



Wbolesale Growers ol 



Cot Flowers 



51 Wabash Ave., Chicago 



CURRENT PRICK LIST 

 AMERICAN BEAUTT Per doz. 



Extra long stems $1.00 



36-iuch stems 3.00 



30-inch stems 2.50 



24-inch stems 2.00 



20-inch stems 1.50 



15-inch stems 1.25 



12.inch stems 1.00 



8-inch stems 75 



Per 100 

 Bride S 1.00 to $ 6.00 



6.00 

 8.00 

 6.00 



Bridesmaid 4.00 to 



Killamey, extra fancy 



fancy 



good 4.00to 5.00 



Mrs. Jardine, extra fancy 8.00 



fancy 



good 4.00to 



Richmond, fancy 



good 4.00to 



Uncle John 4.00 to 



Rosea, our selection 



6.00 

 r>.00 

 8.00 

 6.00 

 6.00 



4.00 



CARNATIONS, fancy 3.00 



good 2.00 



Valley 3.00to 4.00 



Adlantum ooto 1.25 



EaeterLUies 12.50 



Callaa , 12..W 



Tiillps 2.00to 4.00 



Daffodlla 2.00 to 3.00 



Sweet Peas 50to l.oo 



Siirenfferl, bunch, 10.50 to $0.75 

 Ferns .... per 1000. 2.50 



Galax.... 1.00 to 1.50 



All other stock at lowest market rates. 



No charge for packing. 

 Piices subject to change without notice. 



MentloD The Review when vnu write. 



is now in charge of Muir 's Forty-seventh 

 street store. 



After the Rose Society's meeting at 

 New York, August Poehlmann visited 

 Boston growers and the A. X. Pierson 

 place at Cromwell, Conn. 



In speaking of the Easter trade, B. 

 Rubel, president of the Fleischman Flo- 

 ral Co., said: "A few days before 

 Easter it always looks as though we had 



