26 



The Weekly Florists^ Review* 



Mabch 31, 1910. 



Niessen's 



News Column 



The Market 



The m.irket is In a condition 

 which offers splendid opportunities 

 to anyone buying cut flowers, par- 

 ticularly who is in a position to 

 buy in quantity. Flowers in a gen- 

 eral way are of good quality for 

 this season of the year, and at 

 market quotations we believe 

 values are excellent. 



Beauties 



The Best, $4.00 per doz. 

 Tlie supply will be increasing 

 from now on. You will find our 

 Beauties of good quality, as good 

 as any coming to this market. For 

 a spring crop we consider them ex- 

 ceptionally fine. 



Pink and White 



Killarneys 



We do not think that you will 

 find a better grade of Killarney, 

 particularly in pink, in this market, 

 than we are offering. Our growers 

 are cutting a heavy crop, and we 

 have quantities to select from. 



Splendid values at $8.00 to $12.00 

 per 100. Extra select, $15.00 per 

 100. 



Carnations 



Our stock grades high, and in 

 stock of that grade we can give 

 you best values. We can recom- 

 mend to you. strongly, our $3.00 

 Carnations; we know that they 

 will please you. We have fairly 

 good stock as low as $1.50 per 100. 



Easter Lilies 



$12.00 per 100. 



Snapdragon 



$1.00 to $1.50 per doz. 



Sweet Peas 



AH colors, in anv quantitv, 

 75c and $1.00 per 100. 



Pansies 



All bright and cheerful colors, put 

 up In neat bunches, 

 $5.00 per 100 bunches. 



Daisies 



White and Yellow. 

 • $1.50 and $2.00 per 100. 



Southern Daffodils 



$7.50 per 1000. 



TheLeoNiessenCo. 



Wholesale Florists 



1209 Arch Stre«C 



PHILADELPHIA 



Op«B from 7 a. m. to 8 p. Hi. 



Easter Lilies 



We have been headquarters for Easter lilies all 

 season, we did a big business in them at Easter, 

 we can give you all you want now; the quality is 

 very fine, the price very moderate. Nothing is 

 more decorative for April weddings or entertain- 

 ments. Can you use some ? 



Choice Carnations, Sweet Peas, Roses 



Adianfum Fern in quantity 



WILD SMILAX for the decorator. 



W. E.McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review ■when you write. 



PHILADELPHIA. 



The Easter Plant Market, 



A whole week of balmy, springlike 

 weather, bright, clear skies, warm sun- 

 shine, and nights that were never cool 

 enough to be cold, preceded Easter Sun- 

 day. Such a week of favorable weather 

 could scarcely have been hoped for had 

 Easter come at the end of April, insteail 

 of at the end of March. The benefit to 

 the immense stock of blooming plants 

 intended for Easter was enormous. Plants 

 that would have been late under dark 

 skies came in nicely; plant lovers that 

 would have stayed home came out 

 strongly. The combination meant a most 

 prosperous Easter. 



The volume of business in Easter 

 plants was fully equal to the record- 

 breaking season of 1909. The shipping 

 business was probably larger; the local 

 business in certain sections of the city 

 was undoubtedly larger; in other sec- 

 tions, owing possibly to the labor dis- 

 turbances, it was not so large. A com- 

 plete sweep in so large a market under 

 such extraordinarily favorable productive 

 conditions is impossible. There was more 

 stock left than usual; some of it was 

 poor and some of it unripe. The market 

 grows more critical year by year. 



The shipping of Easter plants, a most 

 important part of the business, was han- 

 dled under such favorable conditions that 

 the combination of superlatively fine 

 stock and skilled packing was seen at its 

 best. Less wrapping was required, and 

 there were no regrets that cases to go to 

 more distant points had not received 

 extra covering. It is safe to say that 

 the stock sent out reflected credit on this 

 city. The department stores dealt heav- 

 ily in plants, mainly lilies and azaleas. 

 These sales broaden the market, but un- 

 fortunately are not on a profitable basis 

 for the merchants. 



It had been confidently predicted that 

 good lilies would be scarce, owing to the 

 shorts and tardies. They were scarce 

 up to Thursday, the warmest day of the 

 seven. Then they came in with a rush, 

 creating a surplus everywhere. The few 



flowered plants, one, two and three to a 

 stem, were promptly cut and unloaded 

 on an already weak cut flower market, 

 causing a sharp break. The finest lilies 

 brought $15; $12.50 was the standard 

 market price, while shorts and odd lots 

 went at $10. 



Azaleas were probably the most popu- 

 lar plants in the market. The Indian 

 type ruled. Hinodegiri lost ground, 

 while mollis, though showy, was used in 

 limited quantities. The Charles Encke 

 type continued popular in baskets. In 

 spiraeas, Gladstone was easily first; the 

 pink Queen Alexandra was generally 

 poor. The Hollanders have so divided 

 the clumps to work up stock, that they 

 produce few flowers. When clumps can 

 be seht out that will bring eight to ten 

 flowers, this spirsea will grow in favor. 



The greatest improvement in the list 

 is in roses. The Crimson Rambler class 

 has .quite set its leader in the shade, 

 popular taste turning to the pinks, New- 

 port Fairy, Tausendschon, Hiawatha, 

 Dorothy Perkins and Lady Gay, aptly 

 described as a glorified Dorothy Perkins, 

 making up a charming assortment. 

 Highly prized as specimens and in bas- 

 ket combinations. Baby Eambler has 

 becopie a standard Easter plant. Among 

 the hybrid tea roses, Richmond was usu- 

 ally first, its fi'eedom of bloom, superb 

 color and fragrance being unrivaled. 



Rhododendrons, high in price and lim- 

 itei^l in quantity, had strong support, the 

 well-grown stock cleaning up quickly. 

 Hydrangeas were later than usual, much 

 of the stock lacking finish. Alice blue 

 was prominent. Lilacs proved popular. 

 Deutzia gracilis, August potted, was a 

 favorite. Genistas gained ground. Too 

 many growers have dropped this leading 

 yellow. In its class, Bougainvillea San- 

 deriana is the only thing. Hyacinths in 

 pans led in the bulbous flowers, much of 

 the stock being extra good. Single tulips 

 opened too easily. Double tulips and 

 dafl's had many friends among the 

 smaller buyers. Daffodils realized far 

 lower prices than the week before, the 

 price steadily falling with the approach 

 of Easter. 



The novelty class brought out pretty 



