

' The Weekly Florists' Review. 



April 7, 1010. 



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News Column 



You have almost three months 

 ahead of you, before the closing of 

 the season, considered by many the 

 most profitable in the year for the 

 retail florist. 



Under present conditions It is up ^ 

 to you. Stock is plentiful and ** 

 good, prices very reasonable. If you 

 can find ways and means of dispos- 

 ing of an extra quantity of cut 

 flowers, it ought' to be profitable 

 business for you. 



Get our quotations. You can de- 

 pend on us for quality, price and 

 good service. 



Beauties 



The Best, |4.00 per dos. 

 130.00 per 100. 



ICillorneys 



Piok and White 



We can furnish good value at 

 f6.00 and $8.00 per 100; better 

 grades as high as $15.00. The latter 

 is 24 inches long and over, splendid 

 flowers. Our supply of Killarney 

 Roses is excellent. 



Carnations 



The best, $3.00 per 100. The 

 same grade, in lots of 500 or more, 

 our selection of colors, $2.50 per 100. 

 Good stock as low as $15.00 per 

 1000. 



Daisies 



White $1.50 per 100 



10.00 per 1000 



Yellow 2.00 per 100 



15.00 per 1000 



Valley 



$3.00 and $4.00 per 100. 



75c and $1.00 per 100. 



Easter Lilies 



$12.00 per 100. 



Gardenias 



$3.00 per dosen. 



Snapdragon 



$1.00 and $1.50 per doi. 



Wild Smilax 



$6.00 per case. 



neLeoNiesseoCo. 



Wholesale Florists 



1209 Ardi StrMt 



PHILADELPHIA 



Op«B from 7 a. m. to 8 p. m. 



Decorations 



■■'V'in 



. ■■■*A-'-> -•* 



. 



^ ■ fWlid Smilax 



The most graceful green for decorative effect and the beet for economy; 

 it covers space. Price, $6 00 per case. 



Easter Lilies ^ 



Very fine (not too many flpwers), long stems. Price, $1^60 per doz.; 

 $10.00 per 100. • ^ s. 



Sweet Peas * 



Pink, white and lavender, jast the thing for spring festivities. Price, 

 $7.50 per 1000. 



Carnations 



Always nsefnl for decorative effect, good size, long stem, fragrant 

 flowers, in all colors, at $2.50 per 100; $20.00 per 1000. 



W. E.McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review yihea yog write. 



PHILADELPHIA. 



The Rising Eastern Market 



There are twice as many flowers com- 

 ing into Philadelphia now as the market 

 requires. The quality of most of the 

 flowers is very fine indeed. The most 

 critical buyer can find no fault, unless, 

 perchance, the warm weather may have 

 advanced some of them too much to be 

 at their best at the moment they are 

 needed. But what difference from a buy- 

 er 's standpoint with such a wide range 

 of selection? Ytoto. a seller's standpoint 

 there is a very wide difference indeed; 

 his flowers bring decidedly less than they 

 should and not all of them can be sold 

 at anything better than a job lot rate, 

 or its first cousin, the waste pile. This is 

 the situation in brief brought on by an 

 extraordinary spell oT warm weather, 

 -whieh-has^OBtintt«A-alfl«)8t with oot inter^~^ 

 ruption for three weeks. 



Beauties have become more plentiful, 

 the price half that of Easter, ten days 

 ago. They are in fair demand, the mar- 

 ket always taking them up in times of 

 depression. Choice blooms of Richmond 

 and Killarney sell well at moderate 

 prices. The poorer stock drags. Kai- 

 serin is here in quantity, but does not 

 sell against good Bride or "White Killar- 

 ney. Carnations fell to an absurd price 

 last week, the street cleaning them up at 

 figures that make one blush. They 

 seemed a bit scarcer at the opening of 

 the present week, giving a shade healthier 

 tone to the market. Easter lilies are al- 

 most unsalable at any price; some are 

 used for the weddings, but not a frac- 

 tion of those offered. Callas have not 

 fared quite so badly. The rear guard of 

 the violets are in fair demand at low 

 prices when presentable. Something bet- 

 ter could be said of sweet peas if we 

 could only sidetrack the excess; in other 

 words, there is a good demand for quite 

 a lot of peas. Cattleyas are in brisk 

 request, but not so gardenias. Snap- 

 dragon goes freely. Asparagus sells, 

 but not with vim as of yore. Daffodils 

 are pretty nearly over. So also are good 



tulips. Southern daffodils look fagged. 

 Forsythia is used by the shops. 



Easter Notes. 



There are a few points of interest in 

 connection with the Easter business that 

 were not covered in last week's reports. 

 There was a positive, though limited, de- 

 mand for specimen plants of Hydrangea 

 Otaksa that was not satisfied. Despite 

 the fact that Alice blue is a fashionable 

 color this season, pink hydrangeas of a 

 pretty shade^were more in demand than 

 blue. 



The demand for daffodils was much 

 stronger in proportion to the supply two 

 weeks before Easter than it was during 

 the days preceding that great festival, 

 prices being far higher; in fact, nearly 

 double those realized during the last 

 week of Lent. 



„ — Thexush -of^^ewe^fe«yCT»-to Alteitiir" 

 City during Passion week was so great 

 as to have a decided influence on the 

 flower market in Philadelphia. Many of 

 the leading retailers noticed that their 

 best customers were out of town at Eas- 

 ter, a thing that has seldom happened. 

 The result was a decided curtailment of 

 the better class orders in many parts of 

 the city, leading to the belief that should 

 Atlantic City continue to grow in popu- 

 lar favor as an Easter resort there will 

 be a limit to the demand for high grade 

 stock. 



One other point not brought out last 

 week was the wonderful popularity of 

 Magna Charta rose as an Easter plant. 

 This grand old hybrid perpetual is prac- 

 tically the last survivor of a class of 

 magnificent varieties once so freely 

 forced in pots and in boxes for Easter 

 and spring flowers. Magna Charta was 

 extremely well done by a number of the 

 gfowers and proved a favorite, probably 

 fully as much so as before the advent 

 of the rambler sisters. 



A Story of Stephen Girard. 



A little group of four were standing 

 in the range of greenhouses devoted to 

 roses at the Dreer place in Riyerton, 

 when Mr. Eisele remarked: "There has 



