58 



The Weekly Florists^ Review^ 



Apbil 7, 1910. 



Dooble Your Caroatioa Profits-Last Chance to Boy 



The trade has certainly bought liberally of Carnation Dorothy Gordon this 

 winter and spring— orders for rooted cuttings have taxed our producing: capacity 

 nearly to the limit, but we're proud of the stock we've sent out, and judgringr by 

 their kind letters, our customers are pleased, too. And next winter, when all 

 those splendid plants come to bloom and these florists begin to make money as 

 they have never before made it from carnations, they'll be still better satisned! 



Have YOU delayed getting in your order for this magnificent new Carna- 



tion? If so, this advertisement is addressed to you; we have just a few thousand 

 more cuttings in the sand for April 15th delivery, and when these are taken, no 

 more will be available till next winter. 



We urg[e you, if you want to double your carnation profits, not to delay; the 

 merit of this splendid new vaiiety has been thoroughly proved and the only 

 possible loss you can experience in the matter is to let this opportunity slip by 

 and stick to the old sorts you've been growing in the past. 



Carnation Dorothy Gordon 



has a splendid pedigree, a long list of good qualities, and an enviable record of 

 prizes and awards. It is a seedling ofLawson on Enchantress, possessing the 

 principal merits of these varieties without their faults. It is vigorous in growth 

 and is perfectly free from disease. Its flowers are a trifle darker than Pink 

 Enchantress; they are borne in double the qu»ntity, and are of exceptional size - 

 averaging over 3 inches in diameter. They are very fragrant and keep excep- 

 tionally well. The market price paid for Carnation Dorothy 

 Gordon Is reeularly 50 per cent more than that paid for 

 £nchantreS8. 



From the very first, Dorothy Gordon has established a splendid record as 

 an exhibition variety. High awards were griven it at the meeting of the Ameri- 

 can Carnation Society in 1908 and at the National Gardeners' Association 

 meeting in New York in 1909. This season it has attracted much attention and 

 has won further renown at the Pittsburg and Toronto meetings. 



In order to give the trade a fair opportunity to 'est it thoroughly, we have from 

 the first sold rooted cuttings at a price which would get it established everywhere. 

 This low figure still prevails, and the remaining stock will be sold at these 

 prices: $10perlOO; $75perlOOO. No further offers this season. 



JOSLPH HE\COCK COMPANY, Disseminators, Wyncote, Pa. 



Mention The Review when you write. 



LOUISVILLE. 



The Market. 



Business for Easter was the best in 

 years and local florists are well pleased. 

 Never before were there so many plants 

 to be had, and stock, on the whole, was 

 good. With regular summer weather, 

 there was no trouble in getting stock in 

 on time. Cool cellars and sheds were 

 greatly in demand, to hold back the most 

 forward stock, as the thermometer regis- 

 tered 88 degrees March 24, and kept 

 close to that mark on Good Friday and 

 Saturday. 



Easter lilies were most in demand and 

 the supply was a little short, though 

 more local growers handled them than 

 ever before. Carnations looked sleepy 

 and were about equal to demand. Good 

 roses were in fair supply and cleaned up. 

 Violets were all to the bad and nothing 

 was doing in this line. Some good sweet 

 peas were to be seen and they sold well. 

 Beauties were in good shape and sold 

 out clean. Other cut flowers, such aa 

 forget-me-nots, mignonette, stocks and 

 bulbous stock, were in good supply. Or- 

 chids, valley and gardenias were about 

 equal to demand. Prices on all cut flow- 

 ers were advanced just a little. 



There was nothing startling in the 

 way of decorations, but all plants to be 

 had were in the different churches. Green 

 goods were about equal to demand. In 

 the way of blooming plants, one could 

 see everything from geraniums to apple 

 trees and then some. Some good lilacs, 

 rhododendrons and azaleas were to be 

 seen and cleaned up nicely. Some few 

 pans of bulbous stock went to the dump, 

 owing to the warm weather, but were 

 not missed, as there was plenty of it to 

 be teid.,,- — 



Business since Easter has been good. 

 Quite a lot of funeral work has been 

 turned out and the demand for cut flow- 

 ers has been good. Carnations are short 

 in supply, but there are quantities of 

 other stock and the shortage is not no- 

 ticed much. The greenhouse men are 

 putting in some busy days, planting pan- 

 sies, ivy and shrubbery. 



Various Notes. 



with 



Fred L. Schulz is well satisfied 

 bis first Easter in bis new store. 



A. E. Baumer reports business for 

 Easter the best ever. He worked all of 



Pink Climbing Rose- 

 Dorothy Perkins 



Without doubt the most valuable of all the new 

 Cliinbinfir Roses of comparatively recent introduc- 

 tion. Tlie beauty of the double pink flowers is 

 admirably set oflf'^by the rich green foliage, which 

 is free from the attacks of insects. 



In addition to this charming kind, we have all 

 the popular varieties in climbing and bush Roses. 

 Our General Catalogue, which will be mailed on 

 request, contains descriptions of all the best Roses 

 —also 



Fraif and Ornamental Trees, Shrubs and Hardy Plants. 



ELLWANGER & BARKY. 



Monnt Hope Norseries. Rochester. N. Y. 



Mention The Review when you wn te . 



SWEET WILLIAMS 



We offer a choice collection of the newest larger flowering types of this old favorite in crimson ; 

 Holbom Glorj' (many brilliant colors, all with white eye) ; velvety maroon ; Newport pink; red. white 

 ground; scarlet; violet, white ground; pure white, giant mixed, etc. They are extra heavy field 

 clumps, much branched but compact, as near perfect, we believe, as it is possible to have them. They 

 will give a full and immediate effect. 75c per dozen; $5.00 per 100. 



ANON HEIGHTS MJRSCRICS, 



Merchantville, N. J. 



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JAPANESE or BOSTON IVY 



(Ampei.opsis Veitchii) 



Gtood 2-year, strong plants, with fine long 



tops. Price, $9.00 per 100. 



Thos. Meehan & Sons, Inc. 



DRESNER, Montgomery Co., PA. 



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Saturday night and until noon on Sun- 

 day getting out his orders. 



Mrs. C. B. Thompson and her force 

 worked all night and the greater part of 

 Sunday getting out orders. She had the 

 biggest Easter in her experience. 



William Walker had a big line of Eas- 

 ter plants and sold out clean. His stock 

 was all first-class. 



Henry Fuchs had a nice lot of Easter 

 plants and reports everything satisfac- 

 tory. 



F. Walker & Co. had a big Easter 

 trade in the new store. 



Nanz & Neuner had a big week. They 



Good Btrong plants, 10 to 

 12 inches long. Specially 

 fine for borders or cemetery 

 planting. Order at once. 



$3.00 per 100; 

 $25.00 per 1000. 



JACOB SCHULZ 



550 Fourth Ave., 831 Cherokee Road 

 LOUISVILLE, KY. 



Mention The Review when you write. 



report the best March the firm has had 

 in some years. Their nursery stock is 

 moving rapidly. 



Jacob Schulz showed the best line of 

 blooming plants and cut flowers he has 

 ever had and cleaned up nicely. His 

 lilacs were extra fine. K. B. 



