-Hi:,i- ' T. , X-r.^T" '.■;■ .^ •:-».;■'.*;; V^V^^vF't/yyrv^TtJ^^'^^^V.JX^Tw; -'-tit^v^^t^ .^ ■ 



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The Weekly Florists' Review. 



April 14, lOlO. 



U KNOW US I 

 VALUE 



M. Rice & Company's 



The Business Bringer 



LET'S KNOW U I 



Adyertieing is excellent. The house which doesn't adrertise nowadays is headed for "Extinction 

 Street." We have nsed many forms of publicity and found that all have merit of some sort, but the 

 best advertising of all can be summed up in two words, 



"GIVING VALUE" 



Give a man 100 cents' worth for every dollar, and DO IT ALL THE TIME, and he will be 

 satisfied, and moreover he won't be quiet about it. He will tell his friends and acquaintances, and 

 that is great .advertising which doesn't cost a cent. 



** VALUE " advertising is strongly in evidence in all our Extensive Lines. Our Beautiful 

 Katalog tells all about it. Yours for the asking. It saves money for U. 



— M DICF A CO 



The Leading Florists' Supply House ,Urters-Maniiadure" 



and Ribbon Specialists isso Race street 



■ PHILADELPHIA, PA. 



If Eyery Florist Koew ^:r Spriokleproof Chiffon 



Its use would be universal. It is not only WATER REPEL- 

 LENT, but it is f irmer, sightlier and easier to tie than the ordinary kind. 



Samples upon request 



I 



jWertheimer Bros. 



The National Floral Ribbon House 



565-567 Broadway, at Prince St., NEW YORK 



JOS. G. NEIDINGER 



1513-15 GermsRtowa Avnue, PHILADELPHIA 

 OUR SPXCIALTISS : 



Wax Flowers, Wax flower Designs 



WkMt Skeavei, Wicker Pot Corers, PUnt Stands 



Send for handsomely illustrated catalogue; 

 can also be used as design book. 



aORISTS' SUPPLIES 



Specially large and fine stock of natural 

 preserved WREATHS, MOSS WRXATH8 

 and METALLIC DESIGNS. 



L. BAUIV1ANN & CO. 



869 W. Chicago Av€., CHICAGO 



Velvet Poinsettias with Foliage 



\ $2.00 per doz.; $20.00 per erosa 

 NOTHING LIKE IT FOR THE MONET 



Gustave Schroeder, Artificial Flower IManufacturer 

 1524 Prospect Ave., Cleveland, O. 



Samples sent on receipt of ICc to cover postage. 



April 14. 



Send us your 

 Catalogue 

 talning samples of 

 29 Qualities of Ribbons 

 and Chiffons. 



Lion and Company 



RIBBONS & CHIFFONS 



"sVrS'«s... New York 



Name 



The liion Policy ! Any goods bought through our catalogue 

 may be returned at • our expense if they are not 

 satisfactory; there will be no question or quibble; 

 you alone must be pleased. This makes the buy- 

 mgr of our goods as safe as though you selected 

 every piece personally from our vast stock. 



Address 



