The Weekly Florists^ Review. 



Ai'uir, 14, 1010. 



View in Store of Yuess Gardens Co., Newburgh, N. Y. 



^alut^ this |>ri<.'t' to iiiclmli' t i-;nis|>iirl;i- 

 tion, aiTaiiiit'iiii'iit it' dt'sivril, and a I'dViT 

 oil cat'li ]>ot. I'l'iiis slioulil lii'iiiii iiiort' 

 llian ]>aiiiis, in proportiini to tiuMr \alni\_ 

 ns they ni'O iiioro easily iiijnn'ti. A ■^\i\ 

 that yon would sell, retail, lor aliout .*! 

 should rent lor from Llo cents to i'..") lents. 

 This may seem n little steep, but after a 

 fern has been rentetl two or three times 

 it is not lit to sell at half^Is ori>iiiial 

 ▼alne. 



The foreii'oina (iLjures \\oulil be tor 

 renting- the jdants for from one to llirec 

 days. If tiiey are wanted tor a longor 

 period, tiie charge slioidd be iiall' as nau li 

 again. .\ jialin wliieh would rent lor ."io 

 eents for \\\o or tlirei' tlays is easily 

 worth 7'i i-ents for tho ^\^^'k. as they 

 often conn" back with a leaf ilri<'d up. 

 Kxposurc to the dust and drv heat in a 

 store is aNo injurious. 



In Ihe-^e northern states, where we have 

 sueli long, eold winters, many llorisis 

 charge more for renting }»lani> during the 

 winter months, as the risk of their Ik 

 inii fro/en or partly fro/en i- ~-o great. 



I'rom the imiuiry. it appears th.at K. N. 

 wishes to make a ]irofilable business mit 

 of renting palms. There art' llcuisl> wlid 

 will tlirow in or loan free- ot' rhar^e a 

 dozen or sii ol' palni^ foi- a wedding ><v 

 funeral. pr"\iding ihe\ rerei\c the 

 llo\ver order. l'tMh:i]is tlie\ rharue eiueagh 

 inort* t'or the llowers to jiay I'or the palms. 

 Still, this is hardly plausible, for the 

 publie kmn\- pretty nearly what ilewers 

 cost. 1 wi'uld not ail\i>e this plan, for ii 

 hurts one's own business— Cheapens ii. in 

 faet. \\dien an undertaker <ell^ a ea>kei. 

 does he give the tise I'l' hi^ rai'riage~, etc.. 

 for nothing .' ll.ardly. 



Ne\er oN'er.li.-irge. but lia\e backbone 

 enough to ask a fail jirii-t^ t'or youi' sioid< 

 ami you will gain the re-jiert ot' :i good. 

 iiesii;ible class ot' customers. It. S. 



XOnilH.K. t'uNN. Kiibbins 1'.. .^leerkel 



is pl.anning to erect a barn and gi'een- 

 honse on his projierty on the Idtchtitdd 

 road. 



(".Ki.AT I'm. IS. MnN r. M. Kianz. jiro- 

 prietor ol the .Montana I'loial i'lxchange. 

 reeently o|>ened ;i new llower store ;it 4<'.''> 

 ("■eiitr.al ;i\enue. this cilv. 



NEW SOURCE OF BUSINESS. 



This is the season fcu' the reajipearauce 

 of the automobile jiarade as a factor in 

 the flower business. Indeed, the season is 

 st.nrting: earlier thi-; year than e\er be- 

 fore. 



Last year's .automobile ]iarades wore so 

 suecessful that they |uomise much good 

 business ftu' tlu> tlorists this season, and 

 in seasons to eome. 'J'lie illustr.ation 

 on page S gives an idea o*^ what good 

 orders such a jiaiade of decorative ve- 

 hi(des means to the llorist. This is an 

 .into decorated by .\. Wiegand \: Sons I'or 

 a Jiarade in 1 ndian:i])olis the last dny of 

 M.arcli. Nothing but natural tlowci's \\;is 

 ii<ei|, iindiiding 1,imi(I caniati(Uis and d^m 

 .\nuricau lieauties. 



There ;ire those who say that the auto- 

 mobile has done injury to the flower 

 business; that ])eople who ride in antes 

 are too possessed of the speed mania to 

 havi> thought of llowers. but if we can 

 get them to spending their money for 

 decorations like these it may be the 

 means of the florists breaking even, or a 

 little better. 



CARBONE'S FLOWER STORE. 



Mention has already been nnide, on 

 se\('ral occasions, of the charming and 

 .-irtistici new flower store opened during 

 the last winter by rhiliji Ii. Carbone, at 

 'M'2 IJoylston street, r>osti>n. Mr. Car- 

 JKUie has been in the llorists' busimss 

 some lifteeii years. lie formerly occu- 

 pied ;i smaller sti)i'e, in a basement at 

 L'oti Jloylslon street, the lease of wliitdi 

 ran out and which \\as only vacated a 

 I'ew days ago. as well .as a slore at llar- 

 \;ird S(|uart>. Cambridge. The new store 

 is the most uni(|ue of its kind in Bosliui 

 and ptu'haps in America. It has a depi h 

 of L")0 feet and amjile height and 

 breadth, with two largo show windows. 



Much of till' charm of the store is due. 

 liowe\er, to the fact that it is not on one 

 level, as can be seen by the illustra- 

 tions on page 7. A broad, liands(mie 

 staircase .about ^the center of the store 

 leads to an np])er floor, where there is a 

 bewildering disjilay of Italian and other 

 ware, suitable for Aases. urns, window 

 and ]uazza boxes and other jmrjioses. 

 .Many of tln'se contain aspidistras, Pliie- ■ 

 nix Jioelxdenii and other ]dants, to show 

 liow exccdiently ad.apted they are as pl.ant 

 receptacles. A balcony on the s;inie 

 levtd luns the whole length on each sMe 

 of the other portion of the store, this be- 

 ing also used to /display the extensive as- 

 sortment of imjiorted jiottery. 



This store is unlike the average flower 

 store. There is no crowding of the win- 

 dows with m.asses of plants and cut flow- 

 ers, but suitable receptacles are used to 

 show otV (^atdi \ariety's individuality. 

 'i'he*same ideas of good taste jirevail 

 througlumt the store. Mr. r.aibone's aim 



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Easter Show Window of the Yuess Gardens Co. 



