16 



The Weekly Florists' Review* 



April 14, 1910. 



THE FLORISTS' REVIEW 



G. L. QRAirr, Editor and Manager. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-S60 Caxton BaildinK. 

 834 Dearborn Street, ChicaKo. 



Telephone, Harrison 6429. 



■bgistbrbd cablr address, flosvuw, chicago 



New York Office: 



Borouerh Park Brooklyn, N. Y. 



J.Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe. $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to Insure insertion In the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oftice at Chicago, 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



IKBEX TO ADVEETIBERS, PAGE 86. 



CONTENTS. 



The Retail Florist — Charge Accounts 5 



— The Yuess Store (lUus.) 5 



— Charge for Rented Plants 5 



— New Source of Business (Ulus.) 6 



— Carbone's Flower Store (illus.) « 



Herbaceous Borders 7 



Seasonable Suggestions — Nephrolepls 8 



— Shading 8 



— Show Pelargoniums 8 



— Primulas 8 



— Memorial Day Crops 8 



— Sowing Hardy Annuals 8 



— Dimorphotbeca Aurantlaca 9 



— Peonies 



— Snillax 9 



Pennisetum Rupelianum 



Charles H. Vlck (portrait) 9 



Cutting Back Begonias 9 



Indiana Florists 9 



Orchids — SesMonable Orchid Notes 10 



Geraniums — Diseased Geraniums 10 



Roses-^Grafted or Own Root 11 



— Soot as a Fertilizer U 



— Larvse of May Beetle 11 



— An English View 11 



Carnations — Weak Gtowth of Young Stock.. 11 



— To Prevent Splitting 12 



Fertlllier . Mixtures (illus.) 12 



Soils and Fertilizers 12 



A Use for Sweet Peas , 12 



Solanum Jasminoides (lllus.) 12 



Rhlnebeck's Violet Output , 12 



Name of Flower 12 



New York 12 



One-Plece Concrete Bench (lUus) 14 



Obituary — Mrs. W. J. Vesey (portrait) 16. 



— Peter Warren 15 



— Alfred A. Williams 15 



— Mrs. Thomas Thompson 15 



Difference in Easter Dates 16 



Chicago 16 



Cincinnati 21 



Providence 22 



Phllailelphla 24 



Boston > 26 



Indianapolis 28 



New Bedford, Mass 30 



Wclgella-Flowered Azalea 32 



Columbus, 34 



Minneapolis 85 



Steamer Sailings 36 



Seed Trade News 38 



— The Bulb Season 38 



— Imports 40 



— New Sweet Peas 40 



St. Louis 40 



Vegetable Forcing 44 



— Vegetable Markets 44 



— Diseases and Prevention 44 



Poughkeepsle, N. Y 48 



Nursery News 60 



— Propagating Betula 50 



— Cost Records 60 



— The Pomolcrglcal Society 63 



— Standard Wistarias 64 



Pacific Coast 56 



— Portland, , Ore 66 



— San Francisco 66 



Rochester , ; 66 



Pittsburg .- 67 



Lenox, Mass 68 



Louisville 60 



Detroit 62 



Greenhouse Heating 74 



— Piping in Wyoming 74 



— A North Carolina Range 74 



— Three Connected Houses 74 



Dayton 75 



Denver 78 



Harlan, la 78 



Baffalo 80 



Alvln, Tex 80 



Toronto, Ont 82 



Houston, Tex 84 



Orange, N. J .84 



SOCIETY OF AMERICAN FLOBI8T8. 



Inoobpobated bt Act of Conobbbs, Mabob 4, *01 



Officers for 1910: President. F. R. Plerson. Tarry- 

 town, N. Y.; vice-president, F. W. Vlck. Rochester, 

 N. Y.; secietary, H. U. Dorner, Urbana, 111.; 

 treasurer, W. F. Kastlng, Buffalo, N. Y. 



Annual convention, Rochester, N. Y., August 16 

 to 19. 1910. 



Besults bring advertising. 

 The Eeview brings results. 



Nowadays even cemeteries advertise. 



Bead the "Want advs.; there's oppor- 

 tunity there. 



Once more the need for experienced 

 garden help is greater than the supply. 



It is planned to organize an inter- 

 national horticultural exhibition for Lon- 

 don in 1912. 



Not a few subscribers save themselves 

 the bothier of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar bill that insures fifty- 

 two copies. 



This is the time of year when the 

 daily newspapers are contracting the gar- 

 dening fever; dozens of them are offer- 

 ing prizes for window-boxes and back- 

 yard flower gardens. 



Inquiries must be signed with full 

 name, and address must be given, to re- 

 ceive reply. Signatures are not used for 

 publication in the Review, but anony- 

 mous inquiries are not answered. 



The preliminary premium list for the 

 fall show of the St. Louis Horticultural 

 Society, to be held November 8 to 12, 

 has been issued. Copies may be had by 

 addressing Otto G. Koenig, secretary, 

 6473 Florissant avenue, St. Louis. 



If, as the university economists tell 

 us, the high prices of commodities are 

 due to the doubling of the production of 

 gold in the last ten years, is it logical to 

 conclude that the low prices of cut flow- 

 ers are due to the fact that production 

 has considerably more than doubled in 

 that time? 



Secretary A. F. J. Baur has mailed 

 to members, the annual report of the 

 American Carnation Society, and on re- 

 quest is sending the report without charge 

 to agricultural colleges or other horticul- 

 tural libraries. It is a pamphlet of 100 

 pages, with full report of the Pittsburg 

 meeting, list of members, etc., gotten up 

 in the usual style of these volumes. 



DISPOSING OF THE SURPLUS. 



Last week we advertised in two of 

 our leading evening papers that we 

 would give away, on the following day, a 

 half dozen roses to all callers. "We had 

 no idea there would be such a general re- 

 sponse, or that we were making such a 

 lot of work for ourselves. The result 

 was, we were simply swamped with appli- 

 cants. Although we had extra help to 

 serve the people and had advertised that 

 we would give away 12,000 roses, yet we 

 were compelled to close our doors at noon 

 to keep out the crush, and we gave away 

 about 17,000 roses, besides carnations, etc. 



Our object in doing this was: First, 

 to clean up an overloaded market; sec- 

 ond, to keep the flowers out of the hands 

 of street fakers, and third, to use the sur- 

 plus as an advertising medium. 



This week we are working off our sur- 

 plus by turning over 10,000 or 12,000 

 roses to one of the leading newspapers 

 for distribution to all the hospitals and 



homes for the aged in the city. In this 

 case we work together, and the paper 

 gets up quite an article in regard to the 

 free distribution of roses, with illustra- 

 tions, etc;. The J. M. Gasser Co. 



DIFFERENCE IN EASTER DATES. 



Ralph M. Ward & Co., New York, 

 have issued a large sheet of views in the 

 lily fields of Japan where their giganteum 

 bulbs are grown, also illustrating the 

 process of sorting and packing. With 

 this "Ward & Co. print some interesting 

 comments on the date of Easter and 

 the differences the date makes to the 

 forcers of lilies, as follows: 



"How Easter falls in chilly March or 

 sunny April is a question of much impor- 

 tance to every grower and florist. The 

 earliest day on which Easter can fall is 

 March 22. Only once in the last century, 

 and not once in this century, was this 

 early date Easter day. Twice in the nine- 

 teenth century it fell on March 23, and 

 this will be the date only once in the 

 present century — in the year 1913. The 

 latest possible Easter day is April 25. 

 This was the date once in the last cen- 

 tury, and will be once in the present — 

 in 1943. Five weeks separate these ex- 

 tremes, so that the question of dates in- 

 volves about two hours of daylight and 

 a considerable difference in temperature. 

 More Easters, fortunately, happen in 

 April. During the next twenty years 

 there wiU be sixteen April Easters and 

 only four in March." 



CHICAGO. 



The Great Central Market. 



There is considerable improvement in 

 market conditions this week, but last 

 week on the whole was even worse than 

 the week immediately following Easter; 

 the average return to the growers cer- 

 tainly showed no improvement, even 

 though by the end of the week there was 

 some reduction in the oversupply. All 

 through the week prices were at the low- 

 est level and the waste was considerable, 

 especially in the southern bulb stock and 

 violets. Of these many wholesalers di- 

 rected their shippers to stop sending any- 

 thing to this market until conditions 

 should change. By the end of the week 

 the southern jonquils were pretty well 

 over, little lilac was received, the violets 

 amounted to only a few boxes a day and 

 the cuts of roses and carnations began 

 to show that the end of the glut was ap- 

 proaching. There was no advance in 

 prices, except on sweet peas, but at the 

 end of last week most of the wholesalers 

 found it possible to clean up, something 

 few of them had been able to do for 

 from two to three weeks. 



The steady heat ran the crops off rather 

 quicker than most growers and whole- 

 salers expected and at the opening of 

 the present week there was a distinctly 

 more cheerful feeling apparent through- 

 out the market. There continue to be 

 abundant supplies in practically all lines, 

 but business is on the increase and a 

 period of distinctly good flower selling 

 seems to be approaching. ■ 



Some houses report Beauties still in 

 full crop, but others say the production 

 is lighter, that quoted prices are well 

 maintained for anything worth shipping 

 and that the Beauty market has already 

 got on a fairly satisfactory spring basis. 

 Rose crops are materially less than in the 

 last fortnight and there is considerable 

 improvement in their polling qualities. 



