

24 



The Weekly Florists' Review* 



Apeil 14, 1916. 



Niessen's 



News Column 



Our Customers 

 Have Told Us- 



There Is something distinctive 

 about a shipment bearing our label. 

 Everything about It Indicates 

 care and attention — the selection 

 of the flowers, the manner of pack- 

 ing and the promptness of service, 

 are all features that enter into the 

 filling of an order. Then the price 

 is fair, correct according to market 

 conditions. But then convince 

 yourselves of what we say — try 

 the service. 



ROSES 



We have a large supply of them 

 now. Our growers are in with 

 heavy crops. Some buyers still 

 prefer Brides and Maids, for ship- 

 ping purposes, particularly at this 

 time of the year. We can furnish 

 splendid stock In that line. 



Beauties^ 



The Best $4.00 per doz. 



30-Inch 3.00 per doz. 



24-inch 2.50 per doz. 



18-inch 2.00 per doz. 



Pink and White KiHarneys, 



Richmond, Kaiserin, 



Bride, Maid. 



100 



Good long stems $8.00 to $10.00 



Good mediums 5.00 to 6.00 



Shorts 3.00 to 4.00 



Carnations 



The Best, $3.00 per 100. 

 Good stock as low as $1.50 per 

 100, 



Our Special 



500 fancies, assorted — $10.00, our 

 selection of colors. 



Valley 



Always plenty of it. 



Special $4.00 per 100 



Firsts 3.00 per 100 



100 



Yellow Daisies $1.50 to $2.00 



White Daisies 1.00 to 1.50 



Sweet Peas 50 to 1.00 



Mignonette 3.00 



TheLeoNiesseiCo. 



Wholesale Florists 



1209 Arck StrMt 



PHILADELPHIA 



Op«B from 7 a. m. to 8 p. m. 



WILD SMILAX 



• ■ *■• t 



We still have some cases of Wild Sillilax« invaluable for 

 decorations, something not very plentiful in the market today. We 

 recommend this Smilax as the best decorative green to be had. 

 Price, $7.50 per case. . - . r 



Easter Lilies 



Very fine stock, in any quantity; just. the thing for stylish 

 weddings; our stock was never better. 



Tiie Cooler Weather 



has done much to add tone to the quality of our flowers; we can 

 offer you splendid Carnations, Sweet Peas, Roses, Val- 

 ley, etc*, at reasonable prices. Our specialty is prompt service. 

 We offer you the best in the market and will spare no pains to 

 get it to you when you want it, as you want it. 



W. EMcKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



The Rising; Eastern Market. 



The tone of the market improved for 

 the week beginning April 7 and ending 

 April 13. The most potent factor in 

 this improvement was the cooler 

 weather that arrived on the first named 

 day, continuing throughout the week. 

 It took the market a day to feel the 

 change, but by Friday everyone felt 

 the difference, while on Saturday there 

 was the best clean-up of all kinds of 

 flowers since Easter. This was accom- 

 plished at buyers' prices, which means 

 that the best stock brought fair value, 

 while the poorer stock brought little, 

 not nothing. 



Sweet peas are the buoyant feature 

 of the market; even on the worst day, 

 Thursday, sweet peas sold better than 

 anything else, while on all the other 

 days all the good sweet peas went out 

 nearly as soon as they arrived. 



Pink roses were probably the next 

 strongest flower on the market, Kil- 

 larney leading. The better grades went 

 quickly, the poorer not so well, but 

 were mostly marketed at some price. 

 Maryland did not always sell as well 

 as Killarney. Really fine Richmond 

 and Bride were in demand, the latter 

 showing the effect of the hot weather in 

 spots. When fine. White Killarney 

 fully holds its own with Bride, while 

 Kaiserin is increasing in popularity 

 with the buyers who want a large rose 

 at moderate price, regardless of shade. 

 Beauties are much more plentiful, but 

 business in this finest of roses is er- 

 ratic, the buyers seemingly distrusting 

 the steadiness of the crops. Experts 

 agree that Beauties will be with us in 

 quantity and quality until July at least. 



The price of cattleyas has fallen un- 

 der the influence of increased receipts 

 of MossisB and some Schroederiana. 

 There is no stable market for gardenias, 

 only the finest and but a few of these 

 bringing listed prices. Valley is sell- 

 ing, but the bears have hammered it 

 below Easter prices. Single violets are 



about done from the frames so far as 

 quality is concerned, while the doubles 

 have outlived their popularity. The 

 statement in last week's market report 

 that daffodils were pretty nearly over 

 was premature; some nice flowers, par- 

 ticularly of Emperor, are still obtain- 

 able. 



Lilies are the worst feature of the 

 market. Their own prices had no effect 

 on the buyers; they simply couldn't use 

 them. One of the brightest wholesalers 

 notified a number of churches and hos- 

 pitals that they could have lilies on 

 Saturday by sending for them, thus in- 

 creasing their popularity after exhaust- 

 ing every method of distributing on a 

 business basis. These heroic measures 

 removed the surplus and will probably 

 give a better tone to the lily market in 

 view of the oncoming weddings. Callas 

 are selling a trifle better than Easter 

 lilies, at low prices. Snaps are fine, 

 white, yellow, pink and rose-red being 

 the leading colors; prices rule low. 



Greens sell fairly well, supply and de- 

 mand being about equal, except that 

 smilax is scarce. 



By April 13 carnations were recover- 

 ing from the warm weather; crops were 

 lighter, colors in demand. 



Orchids. 



It may not be generally known that 

 the Joseph Heacock Co., of Wyncote, 

 Pa., have steadily pushed to the front as 

 orchid growers. They are recognized 

 as leading growers of roses, carnations 

 and palms, or if we take Mr. Heacock 's 

 axiom of having the leading representa- 

 tive in each class, they are growers of 

 Killarney, Dorothy Gordon and kentias, 

 with a moderate number of side lines. 

 So in orchids the Joseph Heacock Co. 

 are growers of cattleyas; as pretty a 

 lot of cattleyas as one could wish to see. 

 Visitors to Wyncote well remember that 

 after they have been through a compact, 

 well equipped range of glass filled with 

 thrifty stock they are generally taken 

 to a raised platform at the far end of 

 the last house, where they can look over 

 the stock from a vantage point. This 



