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The Weekly FTdrists' Review. 



ApniL 21, 1910. 



duced the mayor to issue a proclama- 

 tion, churches held special services and 

 the day was made much of. By noon 

 of Sunday there was nothing in town 

 that looked like a white flowen and 

 "yours truly" did a flourishing busi- 

 ness. As far as can be learned, Tulsa 

 was the only town in Oklahoma to gen- 

 erally observe the day. At least she is 

 not in the rear, thanks to your sugges- 

 tions of April 29. 



Perey N. De Haven. 



In Parkersborg, W. Va. 



We have watched the Review's re- 

 ports of Mothers' day, and have noted 

 that in some cities there were large sales, 

 while in others there was not much doing 

 that day, due to no effort to advertise 

 the day. We believe Mothers' day in 

 the future will be one of the banner days 

 for the florist. 



In our little city this was the first year 

 that Mothers' day was publicly honored. 

 Our governor issued a proclamation call- 

 ing on all the people to observe Mothers' 

 day by wearing a white flower. In addi- 

 tion to this we induced the mayor to 

 issue a proclamation to the same effect. 

 We also went to every cluirch in the city 

 and donated plants and a nice vase of 

 white flowers for the altar. Each pastor 

 had a notice placed in the papers calling 

 on the people to attend special services 

 for that day, and aL?o mentioned that 

 the church would be decorated for the 

 occasion. Now, this seems like a whole 

 lot of work and expense, but it paid well. 

 Try it, Mr. Florist, next year, and be 

 well fortified with plenty of white flow- 

 ers. J. W. Dudley & Sons. 



In New York. 



I wish to let you know that your idea 

 of pushing Mothers' day was a success 

 in Lowville, N. Y. There was a .special 

 service in the Presbyterian church, the 

 church being beautifully decorated in 

 white and green. A white carnation was 

 given at the door to each person who 

 did not have one. The local papers took 

 an interest in the matter and gave an 

 interesting description of the observance 

 of the day, asking everyone to wear a 



white carnation. It will be a big flower 

 day in course of time. 



Wm. R. Keay. 



At Des Moines, la* 



Sunday had been declared Mothers' 

 day in a proclamation issued by Mayor 

 Mathis, conveying the suggestion that 

 every man and boy wear a white flower 

 in honor of his mother. The plan was 

 received with readiness and as a result 

 May 8 was the biggest white flower day 

 in history. One prominent florist said 

 that no less than 10,000 carnations alone 

 were sold. Before the closing hour Sat- 

 urday night every white carnation in the 

 city had been ordered. Then, when the 

 white carnalioEs could no longer be pur- 

 chased, Ihe demand for white roses 



began, and when that flower was no 

 longer to be had it turned to others of 

 the same color. Before the afternoon 

 was half gone the supply was entirely 

 exhausted. 



The altars of the churches were verita- 

 ble piles of white flowers, and appropri- 

 ate services were held in many of them. 

 Old-fashioned songs, such as "Rock of 

 Agfes, " " Nearer, My God, to Thee, ' ' and 

 "Jesus, Lover of My Soul," were sung. 



A Suggestion. 



For Mothers' day, I would suggest to 

 wear for a living mother any other 

 color than white, and white only for the 

 dead. This would move all colors of 

 flowers and stock can be sold for consid- 

 erably lower prices. F. J. Olsan. 



I 



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THE RETAIL 



FLORIST... 



A WEDDING PERGOLA. 



Wedding bells and wedding gates have 

 been so long in use that the up-to-date 

 decorators are looking for something dif- 

 ferent, especially for use at the big so- 

 ciety weddings, the. decorations for which 

 go such a long way toward establishing 

 the florist's reputation for artistic origi- 

 nality. Among the new ideas is the per- 

 gola decoration. It has been used at 

 some of the largest weddings in New 

 York this spring and is sufficiently 

 unique to command attention wherever 

 the scheme is employed. At the same time 

 it is susceptible of such treatment at the 

 hands of the skillea decorator as will ob- 

 viate the appearance of strife for orig- 

 inality, which never is desirable. It is 

 tetter to be conventional than to be 

 bizarre. 



Pergola as a Basis for a Wedding Decoration. 



The accompanying illustration is re- 

 produced from a photograph of the wed- 

 ding pergola as erected in the famous 

 Delmonico restaurant, New York, by the 

 Forster Mansfield Co., for the use of one 

 of the leading decorators of the city. The 

 materials are all enameled m white and 

 the pergola may readily be taken apart 

 without injury for removal, storage and 

 reerection in any suitable place. It is 

 adapted to use for church wpddings, as 

 well as for those in large halls. And any 

 one accustomed to doing this class of dec 

 orating will readily appreciate the num 

 ber of different ways in which the florist 

 can display his skill with such a ground- 

 work. Almost any flowers may be used 

 in such a decoration, and the kneeling- 

 stool, bell and other accessories may be 

 employed if wanted. 



TROUBLE WITH REFRIGERATOR. 



We are using a standard make of dis- 

 play refrigerator, built for us last fall, 

 and also an old market refrigerator, 

 which we picked up at a sale several 

 years ago. The market refrigerator, with 

 cracks around the doors and sweating 

 walls, keeps flowers in moderate weather 

 four days. The new refrigerator con- 

 sumes twice as much ice, though it is 

 smaller, and keeps stock in salable con- 

 dition only twenty-four to forty-eight 

 hours, according to the quality of the 

 flowers. Is this right! At what temper- 

 ature should cut flowers be kept for best 

 results? S. B. S. 



It is hardly probable that the con- 

 struction of your new display refrigera- 

 tor is at fault. Still, the writer can 

 think of no other reason why it should 

 consume more ice than the old one, or 

 even as much, presuming that they are 

 of about the same size and that no out- 

 side conditions affect the new one — that 

 is, too close proximity to a radiator, 

 heater or steam pipes. Good drainage 

 must be provided under the ice chamber, 

 so that as soon as the ice melts the water 

 will flow away. 



Being right on the ground, you should 

 be better able to see where the trouble 



