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3 



The Weekly Florists^ Review^ 





April 21, 1910. 



more in keeping with the message funeral 

 flowers should convey, he resolved to 

 m^e.thd ship rather than lose the sale. 

 Hp had no diflSeulty in getting, a wire 

 frame, which he filled with moss. The 

 bottom of the hull was made of violets, 

 the deck edge with carnations; for his 

 water line Mr. Pearson picked blooms of 

 the Primula obconica, which is his spe- 

 cialty. Tlj6 rigging he wound with thin 

 trails of smilax, wini a few violets caught 

 inv The inscription on the bow of the 

 ship was the name of the vessel on which 

 . the deceased had sailed — and the design 

 made a great l^t with those who ordered 

 it. 



THE UPLIFTING INFLUENCE. 



A university professor has figured out 

 — and written a book about it — that the 

 shrewdest advertiser is he who is the 

 closest student of psychology, the science 

 of the phenomena of the mind. Not 

 many of us are psychologists; but we all 

 know that the best story is the one that 

 doesn't tell it qujte all — that leaves the 

 mind to go just a step farther than the 

 words and grasp the idea. That's what 

 Aristotle, one of the first psychologists, 

 meant when he wrote about the most im- 

 portant principle of psychology, the as- 

 sociation of ideas. And it's what the 

 professor argues should be applied to ad- 

 vertising; he thinks the advertiser can 

 create more desire for his merchandise 

 by suggestion than by the method of 

 that other school of advertisers which 

 argues for the direct command. "Buy 

 my Flowers ! ' ' printed in big type, may 

 be all very well,- says the student of the 

 power of mind over pocketbook, but as 

 a simple business proposition it is not to 

 be compared to the method that merely 

 suggests and leaves something to the 

 intelligence of the reader. 



There is no other line of trade that 

 affords a finer field for the employment 

 of psychology. The uplifting influence 

 of flowers is something we hear so much 

 about from those outsidQ the trade that 

 we get just a bit bored with it and lose 

 sight of its great value as a selling 

 power. 



LILIES ON AN AUTO. 



In the recent automobile parade at 

 Indianapolis some thirty owners entered 

 decorated cars in a class, for which the 

 vehicle decorated by Bertermann Bros. 

 Co. won first prize. The car is shown 

 in the accompanying illustration. Some 

 600 Easter lilies and a large quantity 

 of Adiantum Farleyense were used. 



HYACINTHS A SECOND YEAR. 



I note the inquiry of W. D. P. & S. 

 in the Beview of April 7, regarding the 

 growing of hyacinth buds the second 

 year. 



The answer given to this inquiry — 

 that hyacinths are of no use a second 

 year— is no doubt correct if applied to 

 Roman hyacinths, but we have found it 

 quite satisfactory to save the bulbs of 

 Dutch hyacinths left from stock grown 

 in flats for cutting, or from pot-grown 

 stock that did not happen to sell. 



We dump these, soil and all, in a 

 shady place. "We generally use the space 

 under the north side of a greenhouse 

 bench, laying them in piles a foot deep 

 or more, and do not water them except 

 just to sprinkle the outside enough to 

 keep the bulbs nearest the surface from 

 shriveling. Along in the fall, when 

 Romans begin to arrive, wo get thesp 



bulbs out of the soil, plant them in flats 

 the same as Roman hyacinths and give 

 them the same treatment, except that 

 we do not bring them into the green- 

 house for growing till about December 1. 

 In that way we have them in flower by 

 about January 1, and while the spikes 

 are not so gb'&d as on newly imported 

 stock, we get them earlier and they sell 

 readily as cut flowers, made up in vari- 

 ous ways. Considering that the bulbs 

 cost practically nothing, the price of 50 

 cents to 75 cents per dozen for the 

 flowers shows a fair profit, as they near- 

 ly all bloom. W. H. C. 



PLANTS FOR MARSHY GROUND. 



I An extract from a paper by Arthur E. 

 Thatcher, ot Arnold Arboretum, read before the 

 Boston Gardeners' and Florists' Club.] 



Water, whether in the form of ponds 

 or streams, is a most valuable adjunct 

 to all gardens, large or small, and no 

 part of an estate can be made more at- 

 tractive and beautiful than the aquatic 

 garden if it is well arranged and the 



Home Life 



Beautiful flowers should 

 enter into your daily 

 home-life. 



Their uplifting influ- 

 ence is most essential to 

 that atrtiosphere of good 

 cheer and contentment 

 which characterize bet- 

 ter-class homes— every- 

 where. 



We can best serve 

 your flower-wants on 

 account of our very 

 large and choice assort* 

 ment, our very modest 

 prices — our excellent 

 delivery service. 



"WE STRIVE lO HLEAiSC" 



Do You Picture the Happy Home ? 



most suitable plants are employed. This, 

 however, is a large subject and would 

 need a separate lecture to do it justice; 

 so I will confine the rest of my remarks 

 to some herbaceous plants which thrive 

 best at the edge of the water or in 

 marshy ground. Many of these are re- 

 cent Chinese introductions, and when 

 seen growing one is greatly impressed 

 with the remarkable beauty of that 

 country's flora, and they are all per- 

 fectly hardy. 



Astilbes and Spiraeas. 



Astilbe Davidii is perhaps the most 

 beautiful of the family and, like all the 

 others, would be worth growing for its 

 luxuriant foliage. The flowers are pro- 

 duced on branching stems, five feet in 

 height, and the color is best described 

 as deep rose-pink with a suffusion of 

 violet, a peculiarly beautiful combina- 

 tion, not seen in any other plant. A. 



grandis is similar in all respects, except 

 that the flowers ire pure white. 



Astjlbe riyularis and its two varieties, 

 gigantea and major, are noble plajnts, 

 with immense foliage and arching spikes 

 of creamy white flowers.' A, Chinensis is 

 a plant of great merit, ^Yith a light ^ink 

 inflorescence, and such varieties as Wash- 

 ington, New Rose, Queen Alexandra, 'Sil- 

 ver Sheaf and Thunbergii, which grow 

 from two to three feet high, are indis- 

 pensable where the best plants are ', de- 

 sired. , 



The Bpiraeas, though often regarded as 

 being ajun to the astilbes, are botan- 

 ically quite different ; but they are 

 equally beautiful for waterside planting. 

 There is considerable variety of form and 

 coloring among them and a good selec- 

 tion would include gigantea and its ; va- 

 riety, rosea, which are six feet high; 

 venusta, with rich pink flowers; palnjata 

 and its two varieties, alba and eleg9.ns, 

 and the double form of the English 

 meadow sweet, S. Ulmaria flore pleno. 



Marigoldst Primulas and Rodgersias. 



Everyone is familiar with Caltha pal- 

 ustris, the marsh marigold or king cup, 

 of which there ard several good double 

 forms, but the most noteworthy is the 

 new C. polypetala, which is the giant of 

 the family. It has large foliage and the 

 flowers are borne on long stems. 



Two handsome North American plants 

 are Napaja dioica and Stenanthlum 

 robustum, both deserving of extended 

 cultivation. Oreocome Candollei is also 

 uncommon, but its elegant foliage ami 

 white flowers render it attractive, 



China is responsible for the best of 

 the hardy primulas, and P. pulverulenta, 

 rich purple; Cockburniana, orange scar- 

 let, and vittata, with deep rosy purple 

 flowers, are unsurpassed for such posi- 

 tions as where P. Japonica succeeds. 



For many years Rodgersia podophylla 

 was the only member of this family cul- 

 tivated in gardens, and had no new varie- 

 ties been discovered in China we should 

 have been perfectly satisfied with the 

 large, bronzy foliage and numerous white 

 flowers of the well known species, but 

 now there are several others of even 

 greater value. R. a?sculifolia, with leaves 

 like a horse chestnut and large panicles 

 of rosy white flowers on stems four feet 

 high, is extremely effective. R. pinnata, 

 with salmon pink flowers, and its white 

 variety are also desirable plants. 



Close to the Waterside* 



Saxifraga peltata, wliicii produces its 

 tall flower stems in spring before the 

 foliage, is one of the best waterside 

 plants and the variety gigantea is a 

 larger edition in all respects. 



One does not often see that beautiful 

 British plant, Butonuis umbellatus, in 

 cultivation, although it is one of the 

 best for growing just at the edge of the 

 water. It has rush-like foliage and tall 

 umbels of rosy pink flowers. For spring 

 flowering the globe flowers or trollius 

 are unsurpassed and many beautiful va- 

 rieties are now obtainable in a variety of 

 colors, some witli yellow and others with 

 rich orange-colored flowers. Fire Globe, 

 Newry Giant and Orange Globe are three 

 of the most desirable plants I am ac- 

 quainted with. 



Rheum Alexandra^ is an extremely or- 

 namental rhubarb from China and the 

 most effective of the family. The pale 

 yellow leaf bracts which cover the flower 

 stems present a unique and beautiful ap- 

 pearance in June and contrast well with 

 the il.ark. glossy green foliage. 



