Apjtiii 21, 1910. 



The Weekly Florists' Review* 



29 



Always 



J3//r 



Effective 



Advertising Medium 



Appears this spring to be giving adver- 

 tisers even better results than usual. 



As witness such letters as these, written almost the same day and representing all 



parts of the country : 



(These are not the aame letters that have aopeared in this space in recent issues. Each week a 



fresh batch has been used.) 



Sold the echeverias; great doings when you advertise mail brought orders for over 2,000 more than I could 



in the Review. — L. S. Baker, Syracuse, V. "Y., April 18, fill. — E. Bushyager, Jeannette, Pa., April 15, 1910. 



^^^''- We are sold out of everything we advertised In the 



We sold out quick. Yours certainly is a great adver- Review. — Henry Ernst & Son, Waahlnoton, Mo.. April 



tlsing medium.— W. C. Rockwell, Bradford, Pa., April 18, 1910. 



14, 1910. Stop my advertisement of hydrangeas, coleus and 



A single Insertion brought us more orders than we can ageratums; it brought orders for all the stock now 



fill. This was a wonderful result for a 50-cent adv. — ready. — G. E. Fink, Soselle, H. J., April 14, 1910. 



Avenue Floral Co., Hew Orleana, I^a., April 15, 1910. Cut out the advertisement of alternantheras, as it sold 



Discontinue our adv.; had a stack of letters that took them all. — C. W. Espy & Son, Brookville, Pa., April 18, 



hours to answer. — C. H. Frey, Lincoln, Neb., April 16, 1910. 



^^^"" Please cut out todeaoides; the advertisement sold 



Had to turn down some orders from the last adv., for them all. — B. M. Wichers & Co., Oretna, !»»., April 16, 



they came faster than I could furnish the stock. One 1910. 



No florist need let surpluses go to waste; nor need he be content with his 

 limited local field. The Review carries your offer to the whole trade. 



1 inch, Bingle column width $ 1.00 each iesue 



/^ column (5 inches) 5 00 each issue 



yi page (10 inches) 10.00 each issue 



X page (15 inches) 15.00 each issue 



Full page (30 inches) 30.00 each issue 



Special positions extra, if granted. Write for rates on yearly contracts. 



Classified, 10 cents per line per insertion, net. 



Review Classified Advertisements are great business bringers at trifling cost. 



ADVERTISINQ FORMS CLOSE AT 5 P. M. TUESDAY. 



FLORISTS' PUBLISHING CO. 



Caxton Building, 334 Dearborn Street, CHICAGO 



