

The Weekly Florists^ Review. 



Apeil 28, 1910. 



\ 



PLilTllE 



Our growing plants are 



unusually fine thi^ season. 



us beautify your yard. 



PRICES REASONABLE. 



iCML 



Both Phones. ^e.^°;^r° 550 Fourih Ave. 



Street Car Card Used by a Louisville Florist. 



ness can afford to neglect local advertis- 

 ing. Some of our friends will iell us 

 that advertising in local papers is only 

 dragging a high calling in the gutter, 

 and lowering the reputation of the florist 

 who employs it. This would be true if 

 he was perpetually advertising 'Cheap! 

 Cheap ! ' or 'A Great Sale, ' etc., but 

 where the advertisement is dignified in 

 character, the prestige of the florist will 

 be heightened. Purchasers will much 

 prefer to send plants or flowers to a 

 friend which bear the name of a florist 

 made* familiar by high-class advertising, 

 rather thaiji those carrying the name of a 

 little-known man, no matter how good his 

 work might be. 



' ' If you only wish for customers to 

 come to your shop, without your moving 

 a finger to get them to do so, you cannot 

 wonder if they stay away. I look at the 

 question like this: The people in your 

 town are going to spend so much money 

 on pleasure and comfort during the next 

 twelve months, and those channels which 

 are advertised and pushed most will most 

 assuredly lure the most money to theip. 

 Advertising persuades the public to buy 

 your goods instead of some other fel- 

 low's. Do not let the public only think 

 that you have what they want, but rather 

 that they want what you have to sell. 



"If all the joys and luxuries of life 

 are being advertised except the florist's, 

 you can bet that the florist is footing 

 the other trades' advertising bills, be- 

 cause he is losing his customers. It's not 

 the man who advertises who pays for the 

 advertisement, but it is the man who does 

 not advertise." 



THE POWER OF SUGGESTION. 



The trade building efforts of the Win- 

 terson's Seed Store, Chicago, have been 

 along the lines of cultivating the home 

 field, rather than an attempt to cover 

 the whole country. But the local field 

 in Chicago is considered to include the 

 towns for fifty miles around. As a 

 means of reaching and interesting the 

 commuters, John P. Degnan has been 

 publishing a series of advertisements, 

 four of which are shown herewith, in the 

 local newspapers of the surrounding 

 towns. The advertisements have occu- 

 pied four inches double column and have 



brought excellent results, especially the 

 one entitled "Increase the "Value of Your 

 Home." Mr. Degnan says he believes 

 many local florists in small towns fail to 

 take full advantage of their oppor- 

 tunities because they neglect publicity 

 along this line. He says he has no copy- 

 right on the method and that it is open 

 to any florist so located that he can 

 reach the people who have gardens. The 

 volume of business being done by Win- 

 terson's shows it is not necessary to be 

 in position to actually do garden work 

 to get the spring trade in plants and 

 seeds; all one has to do is to be in a 

 position to supply the stock, and give the 

 people a seasonable suggestion. 



STREET CAR CARDS. 



At Louisville Jacob Schulz has found 

 that there are many ways of attracting 

 public attention to his business. He is 

 one of those who believes in special win- 

 dow display, and as the seasons roll 

 around his large show window is found 

 dressed in the prevailing styles. Each 

 special event is taken advantage of for 

 a display that not only stops the people 

 passing by, but which causes them to 

 talk about it to those who may not have 

 seen the window. At the same time 

 newspaper space is used along much the 

 same lines that the window display is 

 employed. The advantage ,of the news- 

 paper space is that it talks to a lot 

 more of people than pass any one win- 

 dow in town. Street car cards also are 

 used, and the accompanying illustration 

 is a reproduction of one printed in three 

 colors, which brings good results. 



CARBONE'S LYRE. 



The lyre is a design not now often 

 seen among funeral flowers, but made as 

 P. L. Carbone, Boston, makes it, it is 

 among the most successful of pieces. The 

 accompanying illustration shows the lyre 

 as Mr. Carbone conceives it and the form 

 in which he makes the design, no matter 

 what materials are used. Tlie grace of 

 the horns is not lost through making 

 them large, full and round. The char- 

 acteristic number of. strings of a lyre is 

 seven, but artistic license permits the 

 florist to reduce the number to three, for 

 the sake of simplicity. Strings and yoke 

 are wound with white satin ribbon. 

 Given the reproduction of the instrument 

 to work upon, the florist then can add 

 any suitable flowers at the base. It will 

 be noted that Mr. Carbone uses not too 

 many roses and that he carries his decor- 

 ation farther up one side than on the 

 other. 



Increase the F'alue 

 of Your HOME 



by surrounding it with 

 beautiful trees, shrubs, 

 plants, and a lawn to be proud of. Knjoy life's 

 blessings — live, do.i't simply exist— plant a gar- 

 den that will (uppiy your table ^vith fresh vege- 

 tables and at the same time reduce cost of living. 



Winterson's Seeds 



will do it at a very small outlav and the many 

 pleasant and profitable hours spent in your i^r- 

 den will make it the best investment you ever 

 made. Make up your mind to have a garden 

 gthis year — and then have it. 



Snilfir Bit Cauhr-Mml Orderl FlUtd VA ^ 



jWinterson's Seed Store ^ 



45 Wilwh Ave , Chkato 



Winterson's 

 Sweet Peas 



Winterson's 



Hardy Evergreen 



(awn seed IS pood seed — every bit of it — nochiff^nowced seeds. 

 This inixnjre is ibe result of many yeari experience in preparing 

 lawn ^st seeds and wc are positive you will be pleased with the 

 result fn our 



ir 



Lawn Seed 



you will find certain ([rauct that nuture ear!y, ochcrs ihat arc 

 especially adapted co withstand the heat of summer and still 

 others rhat are at their best in the fall, thus keeping your lawn 

 in perfect condition throufthout the entire season. 



^ An initatclv intrreftini; wmI pnnical circular tclU morr ahoitt it. 

 ^ f ScMfrct. Pricet. 1 lb ZSc; 1 lb*. 6Sci S lU. |l lO; lu \h% fl.lS 



Mmi Ordert StikiuJ. 



Winterson's Seed Store 



4S Wabaih Ave.. Chicajjo 



Should be planted at once. 



VV'ide ranpe of vaneiics and 



^ colors to select from There is nothing that can compare 



with sueet peas k$ j Hower to grace the ubic or decorate 



the home 



If sown at intenali of two weeks there will be * succes- 

 sion of blo4im throughout the entire season 



O///- Sp>ecial Mixture 



IS bound to pkase you in every respect, containing as it does 

 ihi» season's novelties as well as the older standard sorts. 

 Wc ask you to try an ounce at least. You will be more 

 th-in pleased. 



(hvit. ICk. '«/* /*. fOc, Ow /*. Sl.OO. 

 ii<nJ />r Ui,r Bit Oiulf. It' i FREE. 



Mail Orden Solicited. Sa'J 



iWinterson's Seed Store 



45 Wabash Ave.. Chicafo 



"Make Your Garden C/ad 



Make your garden glad with flowers, vegetables, 

 plants, and shrubs. Make your back yard a sourco 

 of profit and pleasure. Turn it into a pleasant place 

 to spe^id-f^our spare moments and at the same time 

 reduct srour livmg expenses by plandng 



fVinterson''s Seeds 



You will be surprised at what a dollar or two will do 

 — fresh vegetables for the table all summer long 

 Qi. and fragrant flowe-s to make the home attract- 

 ■i 'v. Send or call for our big handsomely 



illustrated catalog. It's FREE. 



Mad Ordm &bM. 



Winterson's 



Seed Store 



«S Wabash Ave., Chicajto 



Advertisements That Inspire the Commuters. 



