I f"»,irT a'i'^"' T,i -'V^' 



Hit J5, 1910. 



The Weekly Florists' Review* 



47 



When a thorough business man makes an 

 investment, he considers first the safety 

 of the investment, then the net returns 

 and never the first cost only. The first 

 cost of a gilt edge investment is always 

 high. Same in Lily Bulbs. If you want 

 a good investment, which will net the 

 proper returns, buy Horseshoe Brand 

 Lily Bulbs -^ they will average more 

 blooms per thousand than any brand 

 known. 



Write us for catalogue. 



Ralph M. Ward & Co. 



12 West Broadway, New York 



Hot How Cheap 

 Bnt How Good 



A House of Horsosboe Brand Glcanteum 

 In Maroli, 1010. 



Mention The Review when you write. 



comparatively little value for anr other 

 purpose than planting, and while they 

 will often retain their titality and conse- 

 quent usefulness as seed for beveral years, 

 the trouble and loss in storing them are 

 80 ffreat as to be avoided if possible, and 

 seedsmen are often willing to sell any 

 surplus over the seasor 's demands at very 

 low prices. The production of even a 

 small quantity more than the trade calls 

 for thus becomes a menace to ruling 

 prices and reduces thd selling value of the 

 entire stock on hand. 



0>mmerclal Practice in Handling Seeds. 



The conditions just mentioned result 

 in methods and practices in the seed trade 

 which are somewhat different from those 

 common with most lines of merchandise. 

 A wise seed merchant will be unwilling to 

 risk his reputation for handling pure and 

 true stocks by purchasing by sample, no 

 matter how good it may seem to be, un- 

 less he has some knowledge of the stock 

 from which the seed was grown, and in 

 most cases he will insist upon using only 

 such seed as was subject while growing 

 to his inspection and approval or which 

 he knows was grown from approved stock. 

 He will discourage the speculative grow- 

 ing of seed for sale by sample, because 

 of the liability of such crops to disturb 

 the balance between supply and demand, 

 an overproduction often proving more 

 disastrous than a scarcity. We have 

 known of seedsmen buying such * * pirate ' ' 

 crops simply to keep them out of the 

 market. Early in the season the wise 

 seed merchant will decide on the quantity 

 of seed of each variefty he can reasonably 

 hope to dispose of the following year, and 

 then contract with seed growers or di- 

 rectly with farmers for the planting of 



a sufficient area to produce that quantity. 

 Contracts with professional seed growers 

 usually provide for the planting of such 

 an area as will with an average yield pro- 

 duce the quantity of seed contracted for 

 and the delivery on the contract of such 

 proportion of the entire yield of the 

 grower's planting of that variety as each 

 contract bears to the sum of all of his 

 contracts for the sort. 



The seed grower, however, sometimes 

 becomes a speculator, and because of pur- 

 chases or of the carrying over of a por- 

 tion of previous crops it may happen that 

 while he is unable to deliver more than 

 fifty per cent of the quantity he has con- 

 tracted for, the yield of his season 's crop 

 having been light, .he can still honorably 

 offer seed of t^e same variety at an ad- 

 vanced price; or in a year of exception- 

 ally fine crops he may be able, after mak- 

 ing delivery in full on all his contracts, 

 to offer surplus seed from the same fields 

 at greatly reduced prices rather than 

 carry it over to another season. 



Contracting With Fanners. 



Generally, the professional seed grower 

 plants- his area of vegetables like cabbage, 

 onions and beets, which require parts of 

 two seasons to grow a crop of seed, or 

 like lettuce and radish, which require 



Wanted: Birden Ssid Man 



We wish to procure the services of a young 

 man, not under 26 years of age and not over 36 

 years, who has had experience in the garden seed 

 department of some good seed business; must 

 have had some experience in selling goods on the 

 road ; give recommendations and salary expected 

 In first letter. Address 



Northern Seed Co.. YaUey Gty, N. Dak. 



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special machinery for harvesting or fit- 

 ting the seed for market, on lands mider 

 his immediate control, where they are cul- 

 tivated and harvested under his own su- 

 pervision; but annual crops like sweet 

 corn, peas and beans, which can be well 

 grown, harvested and cleaned by ordinary 

 farm methods and the use of common 

 farm machinery, are often sublet to 

 farmers, the grower supplying the neces- 

 sary seed and agreeing to pay a specified 

 price for all the seed in excess of , the 

 quantity furnished for planting which 

 the farmer may be able to produce on a 

 given area and to deliver in such condi- 

 tion as to vitality and cleanliness that it 

 is fit for seedsmen's use or can be diade 

 so without an unreasonable amount of 

 recleaning. The farmer, however, id re- 

 garded as a simple cultivator, who is not 

 held responsible for the quality of the 

 seed except that it shall be grown from 

 the stock seed furnished, be properly cul- 

 tivated, and harvested so as to secure a 

 good sample, and shall not be contami- 

 nated by other crops while it is growing 

 or being harvested and cleaned. 



Seedsmen and growers are often able 

 to place seed contracts with farmers at 



Wanted 



Seedsmen capable of earning 

 $1000 per year. State fully 

 your experience in seed busi- 

 ness. Address No. 104, care 

 Florists' Review, Chicago. 



