May 12, 1910. 



The Weekly Florists^ Review* 



Gisket Cover by Joseph Haube & Bros., Charleroi, Pa« 



same finish, and with a McCray refriger- 

 ator in white enamel and iced from the 

 outside — with all these, we have as showy 

 and well equipped a salesroom as may be 

 found in the downtown establishments. 

 And one of the gratifying things about 

 it is, that instead of offending our neigh- 

 bors by bringing the business 'to the 

 front,' we were rather surprised to have 

 many of them tell us that it was really 

 an improvement to the street and they 

 •^n.ioyed seeing the display of flowers. ' ' 



CASKET COVERS. 



The florist of the average small towu 

 seldom is called upon to supply a casket 

 <:over, sprays usually serving the pur- 

 pose. When such a retailer receives his 

 first order for a blanket of flowers he 

 finds himself what is familiarly known 

 as "up against it" — his resources are 

 taxed as never before, for a casket cover, 

 simple in itself, is the king of floral de- 

 signs and the most difficult of all to make 

 in such a way as to give an appearance 

 of grace and beauty. 



The accompanying illustration will 

 show the result of one retailer's first at- 

 tempt. The blanket was called for on 

 short notice, as usually is the case, so 

 nothing was to be done except make the 

 best use possible of the material at hand. 

 Fly screen thirty-six inches wide was 

 used for the basis of the design. This 

 was covered with southern smilax, al- 

 though had it been available Asparagus 

 plumosus sprays would have been a better 

 material. Killarney roses were used 

 above the green, and a "fringe" was 

 made of Bomans and smilax. The choice 

 i)f material was in all cases simply that 

 which was at hand. White roses, valley, 

 sweet peas and many other flowers might 

 have been used to at least as good effect 

 had they been in stock. 



The piece was the work of Joseph 

 Ifaube & Bros., Charleroi, Pa. 



WON BY WAITING, AND WORKING. 



The accompanying illustration shows 

 an interior view of the retail store of 

 M. Anderson, in the Arcade, Dayton, 

 O. Mr. Anderson removed from Chi- 



cago to Dayton three years ago and com 

 menced business in his present location. 

 Being a stranger to the flower lovers of 

 Dayton, it took him a little time to get 

 established, but, kuowing that "all 

 things com<> to those who wait, ' ' he was 

 patient and persistent. Soon things be- 

 gan to come his way, and continued to 

 fome until last year ho was obliged to 

 rent the adjoining store. The partition 

 was torn out, and the <'ombinpd stores 

 made a fine, spacious, showy mom in 

 which to display his stock. 



Mr. Anderson reports that he is well 

 satisfied with business in Dayton and 

 that he finds the people of that city re 

 markablv courteous. R. A. B. 



Ironwood, Mich. — K. Lutey is erect- 

 ing another greenhouse, northwest of the 

 high school. The new building will be 

 much larger than any of his present 

 iiouses. 



TO ATTACK EXPRESS RATES. 



A conference to con.sider the advisabil 

 ity of laying before the Interstate Com 

 raerce Commission the question of express 

 rates was opened May 1 1 at the rooms 

 of the Merchants' Association in New 

 York. Invitations to send delegates were 

 extentlod to 100 organizations similar t<i 

 the Merchants' Association in character 

 Trade bodies in nearly all large cities 

 oast of the Mississippi replied favorably, 

 and many places on the Pacific coast 

 have sent proxies. The call for the meet 

 ing was, in part, as follows: 



"This association h-ds under considera 

 tion the expediency of requesting the 

 Interstate Commerce Commission to make 

 a full investigation of the justice and 

 reasonableness of the entire schedule of 

 rates charged by the principal express 

 companies doing business in the United 

 States. Several important business or- 

 ganizations in various sections of the 

 country have hitherto written us, suggest 

 ing joint action for revision of express 

 rates. We think the subject should be 

 fully and carefully considered by a con- 

 ference of the principal business organi 

 zations of the country with a view to sucl. 

 joint action. 



"We enclose herewith a report which 

 shows the assets, income and expenses of 

 four principal express companies, and the 

 net profit made by them upon the capital 

 actually and necessarily employed for ex 

 press operations so far as that capital can 

 be determined from the reports of the 

 companies. This report shows the prima 

 facie reasons for believing that express 

 rates return a net income excessively dis 

 proportionate to the capital actually em 

 ployed by the express companies in tho 

 proper business of express operations ' ' 



BuENA, N. J. — E, E. Eaimbault, th* 

 grower, now has a partner in the busi 

 ness, and the firm name is Raimbault & 

 Bruzeand. 



Wakefield, Mass. — Charles C. Bali. 

 who started in the florists ' trade here 

 about a year ago, is now well established 

 in business and his parents have come 

 here from Somerville, so that he may 

 make his home with them. 



Store of M. Anderson, the Arcade, Dayton, O. 



