The Weekly Florists' Review. 



March 4, 1909. 



CENSUS OF FLORICULTURE. 



The Society of American Florists has 

 for the first time iutetested itself in the 

 census of floriculture; and it is the in- 

 tention of the goyprnment officials in 

 charge to gather in 1910 the most com- 

 plete and informative figures ever pre- 

 \ pared covering our trade. 



^ It is of no little consequence that the 



^ true extent of our business should be 

 known. Too many not conversant with 

 the facts look upon the flower business as 

 one of the minor interests, and upon flo- 

 rists as a not important element in the 

 business world. Complete and accurate 

 figures will do much to correct this false 

 impression and establish the trade on its 

 proper footing among the other indus- 

 tries, to give it a voice and influence it 

 does not now possess but to which it is 

 entitled. 



In the adjoining column there is pre- 

 sented a first draft of a suggested sched- 

 ule for floiiolb to be used in connection 

 with the thirteenth census in 1910. In 

 transmitting this L. G. Powers, Chief 

 Statistician of the Bureau of the Census, 

 sffys: "This is sent for the purpose of 

 eliciting criticisms and suggestions for 

 improvement from those connected with 

 the trade, so that this office may utilize 

 the judgment and experience of the larg- 

 est number of such persons and thus se- 

 cure the greatest amount of practical 

 information that is available, relating to 

 the florists' trade." 



Anyone in the trade who can offer a 

 suggestion as to how these questions can 

 be made in any way better than they are, 

 is invited to address Mr. Powers at the 

 Bureau of the Census, Washington, D. C. 

 All suggestions will not only have con- 

 sideration, but will be esteemed as an aid 

 to the bureau in making this work of 

 value to the trade. 



The Review has one suggestion to 

 make, not to the Census Bureau, but to 

 the trade. Unless preparation is made, 

 many will find themselves unable to 

 answer these questions when the blanks 

 are received next year. Go over the 

 . question carefully. See how many of 

 them you can answer from the records 

 you are keeping. Remember that the 

 census covers the business year of 1909. 

 If your books do not give all the infor- 

 mation called for, start now, go back to 

 the first of the year and keep a record. 

 It is important to all florists that the 

 census be complete and accurate. 



PRIMROSES. 



How do you treat Chinese and obconica 

 primroses during the summer nlonthsf 

 They are now blooming in 2-inch pots. 

 G. C. H. 



Primula obconica and Sinensis succeed 

 best during the summer months in cold- 

 frames which have a northern exposure. 

 The sashes can be removed during the 

 day, after danger from frost has gone, 

 and lath shadings used in their stead. 

 These give the plants the necessary shade 

 and keep them cool. There is no need 

 to use the sashes unless rain storms 

 threaten. Leave the plants fully exposed 

 at night. 



We would advise sowing seeds of these 

 two primulas now, rather than to try 

 to carry over the little blooming plants 

 you now have in 2-inch pots. C. W. 



Lisbon, O. — The Grand View Green- 

 house Co. will locate a greenhouse on 

 Franklin avenue. 



Thirteenth Census of the United States. 



STATISTICS OF AGRICULTURE. 



FLORISTS. 



Reported by of 



(Street and residence.) 



City or town .' County State 



(The person filling out this schedule should here give his business or office address.) 



Supervisor's district No Enumeration district No Farm schedule No 



(These numbers to be entered at the office in Washington.) 



DEPARTMENT OF COMMERCE AND LABOR, 



CENSUS OFFICE. 



Washington, D. C, January 1, 1910. 



This schedule has been prepared to assist in collecting the statistics of floriculture in 

 the United States. By means of this and tlte general agricultural schedule, it is the 

 purpose o£ the Census Office to bring out a full and reliable statement of the present 

 conditions in this important branch of horticulture. To this .end the Director of the 

 Census solicits the cooperation of all concerned. The Society of American Florists and 

 Ornamental Horticulturists at their convention In Niagara Falls in 1908 approved this 

 schedule and urgently recommended that all florists fill it out promptly and as accurately 

 as possible, for the interests of the trade at large would thereby he benefited. 



All florists are, therefore, earnestly requested to make their reports as correct as 

 possible. If unable to answer from their book accounts, estimates may and should be 

 given, but such estimates should be made with great care. Producers are assured that 

 their answers will be regarded as strictly confidential, and will not be disclosed to any 

 person not connected with the Census Office. The data will not be used in connection with 

 any system of ttixatlon, or in any way that will aflfect adversely the interests of those 

 reporting. No publication will be made In census reports which will disclose the names 

 or operations of individuals, firms or corporations. 



To aid in securing complete returns from all florists, there is inclosed herewith a 

 list of all persons l)elieved to receive their mail at your postofflce and to be engaged In 

 growing flowers or plants for profit. Please add thereto any omitted names that are 

 Itnown to you and cross out those of persons who are not now growing flowers or plants, 

 and return the corrected list with this schedule. 



The Director, while fully acknowledging his obligations to and dependence oh florists, 

 desires to impress upon all that the time and labor devoted to supplying the facts requested 

 are in their interest, and that upon the completeness of the returns may depend much of 

 the future progress in this branch of horticulture. 



A carpful report on this blank and its prompt return in the Inclosed envelope, which 

 requires no postage, is solicited. 



Approved : Very respectfully, 



S. N. D. North (Facsimile), L. G. Powers (Facsimile), 



Director of the Census. Chief Statistician in Charge of Agriculture. 



The information contained in this schedule was furnished by — 



(Signature.) 



(Official designation if reported by an offi- 

 cer of a corporation. ) 



FLORIST'S ESTABLISHMENT. 



3. 



4. 

 5. 



6. 



7. 



8. 



9. 

 10. 

 11. 

 12. 



13. 

 3 4. 



a. 

 b. 

 c. 

 d. 

 e. 

 f. 



g- 

 h. 

 1. 



J. 

 k. 



Name of person, firm or corporation conducting this establishment 



Location of greenhouses : Street and number 



City or town County State 



Note. — Inquiry 2 calls for the locatton of the greenhouses, while a corresponding 

 inquiry on the first page refers to the business office. When the office Is at the 

 greenhouses the answers should be identical ; otherwise, diflferent. 



Is this establishment owned or rented by person, firm or corporation conducting 

 same ? 



In renting, what is the amount of annual rental paid ? $ 



Value of establishment : o. Land covered by greenhouses and by residence of operator 



(provided the latter is a part of this establishment) $ 



1). Greenhouses and fixtures $ c. Residence of operator (if a part of 



this establishment) $ d. Equipment $ e. Live stock $ 



Total ground area in the establishment, including land covered by greenhouses, resi- 

 dence, etc. ( square feet) 



Total square feet of ground covered by greenhouses in the establishment 



Total square feet covered by sash for hotbeds and by frames 



Average number of persons employed in the establishment In 1909 



Total amount paid for labor in 1909 $ 



Total amount paid for advertising, catalogues and postage in 1909 $ 



Total amount paid for soil, stable manures, chemical fertilizers and tobacco and other 

 insecticides in 1909 .$ 



Total value of fuel consumed !n greenhouses and office $ 



The number and value of field grown and pot grown plants and the amount received 



irom the sales of those plants, and flowers cut therefrom, in the year 1909. 



Note. — After this inquiry report only those plants which are grown by yourself ; 



omit any bought for immediate sale. Do not make any entry in the spaces marked X. 



Amount Amount 



Number of received from received 



plants sales of from 



grown plants grown sales of 



Names of plants — and sold. and sold, cut flowers. 



Roses $ ? 



Carnations 



Violets 



Chrysanthemums . 



Lilies, hyacinths, tulips and other bulbs 



Other plants for cut flowers, including those 

 grown outdoors 



Decorative plants, Inclirding palms and ferns X 



Bedding and blooming plants x 



Hardy plants and shrubs X 



Vegetable plants and vegetables X 



Small fruits, including strawberries 



Total of all plants (lines a to k) 



$. 



5. 



