18 



The Weekly Florists' Review* 



Mabch 11, 1009. 



INDEX TO ADVEETISEB8, PAGE 94. 



CONTENTS. 



The Retail Florist B 



— The Standing Anchor (lllus.) 5 



— May Sell Flowers After Teu 5 



— Air Plant Baskets 5 



— Purple Lilac Popular 5 



— Early Days ot the Business S 



— The Gates (lUus.) 6 



Fertilizer tor Bedding Plants 6 



Chrysantbemuma 7 



— Early Alums !...*.! 7 



— Time to Propagate 7 



— Early Flowering Pot Plants (lUus.) 7 



Home Gardening ^ 



i^cott Memorial Fund ....', 8 



Time to Sow Annuals '. ' . . 9 



Seasonable Suggestions 10 



— Easter Lilies 10 



— Pansles '. . " 10 



— Sweet Peas | . 10 



— Hydrangeas " 10 



— Geraniums " n 



Orchids !!.'.'.!!'. 11 



— Onlcldiuni Splendlum UHus.) 11 



— Ueudrobiura Noblle 11 



White Fly iJ 



Black Fly \ H 



The Southern Bulb Stock (lllus.j '...'. 12 



Tar in Greenhouses 12 



Plants for Shield ,', 12 



Care of tlie Hose ', , 13 



Carnations \\ ^ 14 



— Carnation Cut !!.'!!.'.'! 14 



— Indoor or Outdoor Culture V ..'.'.'. 14 



— Luck In Seedling liaising 14 



Zwelfel's Success (lUus.) 15 



Collect Checks Promptly 15 



Gardenias for Cut Blooms 15 



Florists' Problems .'. 16 



William Klelnbeinz (portrait; 16 



The Newburys' Place (lllus. ) 17 



W. S. Blair (portrait) 17 



Obituary 17 



— J. S. Uaskins 17 



— J. J. flussbaumer 17 



— J. B. O'Nell 17 



The Farmer Is K^g 18 



Storm in Virginia 18 



General Business 18 



Bead Everywhere 18 



American Carnation Society 18 



Society of American Florists 18 



Chicago 18 



New York 22 



Philadelphia 20 



Pittsburg JJ7 



Boston 28 



Washiugtou 30 



No Florists There 34 



The Art of Selling 34 



A Good Investmeut 38 



St. Louis 38 



Steamer Sailings 40 



Seed Trade News 42 



— Valley In Denmark 43 



— Imports 43 



— Farmers Have Means 43 



— Catalogues Uecelved 44 



Providence, K. 1 44 



New Orleans 46 



Huntington, N. Y 46 



A Cheap Cement Wall 47 



Pacific Coast 54 



— San Francisco 54 



— California Nursery Trade 54 



Nursery News 56 



— Free Trees 66 



— ftbododendroa Maximum * 56 



Milwaukee 57 



Vegetable Forcing 68 



— Greenhouse Vegetables 68 



— Forcing Green Onions 58 



— Endive 68 



— Tomatoes in 5-Inch Pots 68 



Lexington, Ky 60 



Scranton, Pa 62 



Baltimore 64 



Minneapolis 66 



Erie, Pa 66 



Cincinnati 68 



Denver .• . 70 



Natick, Mass 70 



Greenhouse Heating 82 



— Flow Pipe Too Long 82 



— In Minnesota Climate 82 



— Return Pipes Too Small 82 



— Three Houses and a Lean-To 83 



Toledo, Ohio 83 



Dayton, Ohio 84 



BuflTalo 85 



Auburn, K. 1 86 



St. Paul 88 



Ix)well, Mass 90 



Holland. .Midi 90 



Whitman. Mass 90 



Worcester, Mass 92 



Amherst, Mass 92 



Montgomery, Ala. — W. B. Paterson 's 

 Roseraont Gardens now are located in 

 their own store at 116 Dexter avenue, on 

 the principal street, next to the post- 

 office, with a large, roomy store, and a 

 conservatory in the rear. Montgomery is 

 large enough to support a first-class 

 flower store, and this they propose to 

 iii.ike their establishment. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manager. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' PUBLISHINQ CO. 



S30-56O Caxton Building, 



334 Dearborn Street, Chicago. 



Telephone, Harrison 5429. 



kbgistrrbd cablb addrbss, florvibw, chicago 



New York Office: 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertislnff rates quoted upon request. Only 

 Strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-ofHce at Chicago, 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



SOCIETY OF AHEBICAN FL0BI8TS. 



Incorporated by Act of Congress March 4. '01 



Officers for 1909: President, J. A. Valentine, 

 Denver, Colo. ; vice-president, E. G. Gillett, 

 Cincinnati, O. ; secretary, Willis N. Kudd, Mor- 

 gan Park, 111.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Annual convention, Cincinnati, O., August 19 

 to 22, 1909. 



EESULTS. 



We give them. You get them. 



We both have them. 



The Review has more subscribers in 

 the state of New York than in any other 

 state in the Union. Pennsylvania is sec- 

 ond, Ohio third. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3 or occasionally $5, in- 

 stead of the dollar bill that insures fifty- 

 two visits of the paper. 



Every retail florist, and every one 

 who sells goods, for that matter, should 

 go back to the Review of February 25 

 and March 4 and re-read the splendid 

 articles by Edward MacMulkin. No bet- 

 ter stuff has ever appeared in print. 



Theee is a special demand for men 

 who can take hold of garden work, plan 

 and plant it at a profit. The smaller 

 landscape work calls for better help than 

 the average florist uses for his bedding- 

 out, and the number of these minor 

 landscape jobs is increasing with great 

 rapidity. 



THE FARMER IS KING. 



"The cultivation and sale of flowers 

 is advanced farming — and the farmer is 

 King. There is nothing today, or ever 

 has been, that will yield as good results 

 on the money invested as farming, but it 

 must be given the same attention to de- 

 tail as any other line of business. As a 

 good florist should be an advance on a 

 good farmer, he should be able to get 

 bettor returns for his labor." — Edwabd 

 ]\IacMulkin. 



STORM IN VIRGINIA. 



The big storm that upset all the plans 

 for the inauguration at Washington 

 March 4 extended down to the sources of 

 the principal supply of outdoor south- 

 ern jonquils and caused the Virginian 

 growers much loss. Communication has 

 been so interrupted that it is difficult 

 to say just what the damage has been, 

 but the storm cut off the shipments of 

 flowers for several days and has undoubt- 



edly curtailed the supply for the balance 

 of the season. The shipments were just 

 getting under fair headway. They in- 

 crease year by year and so far this 

 season the stock has been of excellent 

 quality, packed carefully and selling well. 

 The prospects are that the quality of 

 the bulbs produced will not be injured 

 by the inopportune storm of wind and 

 sleet. 



GENERAL BUSINESS. 



General business is steadily improv- 

 ing, and in the middle west is not only 

 better than in 1908 but better than in 

 1907. At Chicago, for instance, the bank 

 clearings last week were a new record — 

 more money changed hands than in any 

 previous week in the history of the Chi- 

 cago clearing house. The general indus- 

 tries of the country are well above the 

 1908 level, but are not yet approaching 

 1907. 



READ EVERYWHERE. 



There are many factors which may 

 influence an advertiser part of the time, 

 but it is actual results which influence 

 him most of the time : 



I disposed of all the stock I advertised In the 

 Review, both for sale and to exchange. Had 

 answers from New York and from Califomia, 

 and all the way between. 



FRANK C. SBIBERT. 



Piqua, 0., March 1. 1909. 



AMERICAN CARNATION SOCIETY. 



The Chicago Carnation Co., JoUet, HI., 

 registers Carnation Conquest; parentage, 

 Daybreak-Lawson and unknown seedling; 

 color, light pink overlaid with deep rose 

 pink; size of flower, three to three and 

 one-half inches; habit, like Lawson, with 

 a stem as long as Enchantress and very 

 stiff. Albert M. Herr, See'y. 



SOCIETY OF AMERICAN FLORISTS. 



Withdrawal of Registty AppUcation. 



Under date of March- 1, 1909, C. G. 

 Roebling, by James Goodier, gardener, 

 withdraws application of February 5, 

 1909, for the registration of Cattleya 

 Eureka, stating that he has been in- 

 formed by Mr. Orpet, of South Lancas- 

 ter, Mass., that the same hybrid was ex- 

 hibited by him under the name of L. C. 

 Johannson. 



Board Meeting;. 



The regular mid-Lent meeting of the 

 executive board is called for Saturday, 

 8 p. m., March 13, at the Sinton hotel, 

 Cincinnati. By order of President Val- 

 entine. W. N. RuDD, Se« 'y. 



March 5, 1909. 



CHICAGO. 



The Great Central Market 



Last week was distinctly better than 

 its predecessor. Prices on the average 

 were lower than they have been any time 

 up to Ash Wednesday, but since buyers 

 have come to know that prices are mod- 

 erate and values good, with the assurance 

 that they can take orders without being 

 in danger of finding the market bare 

 when they try to pick up the stock, they 

 feel encouraged to take hold liberally. 

 The result was that a large volume of 

 business was done all through last week. 



There are no heavy supplies of Beau- 

 ties, but other roses are abundant, and 

 every buyer's needs can be satisfied. It 



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