MAltcii I'.'i, 1 '.•<)!(. 



The Weekly Florists^ Review* 



I 



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THE RETAIL 



FLORIST 



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ANOTHER PILLOW. 



The a<-cntii|i;i iiviiiL; illnst i;il imi nl' ;i 

 pillow is ;ni(itlii'r cil' the t'iiii('i;il .Irsiyiis 

 by Cliiirlt's Ilciirv \\>\. ;it llic siyn ,,\' tlic 

 Eoso, l'liil;nlfl|>lii;i. Tlic stiikiii<i IViitiirc 

 of this illiislrnt idii is Mr. l-'dx "s ii;i|i]iv 

 tciucli (if i tiili\ iiliKilit y slinwii in ihc cdr 

 ner jiicccs. Tli^' |iillii\\. mnilr nt' white 

 cnrniitiiiiis. is ri'lii'\ci| liy tour Imisi' 

 buiiclics of |iiili' [link roses a1 the four 

 Corners. Tlie letterili;^, <leiiKniile<| in tlie 

 orilir. docs not meet with Mr. I'ox "s ;i[i 

 proviil. I'liii.. 



CORRECT DESIGNING. 



The Commercial Side of Artistic Work. 



After toiliiij;' lialf the niyht ami (-(.n 

 SuniiuL;' a j^oodly i|iiaiitity of stock in 

 plaiiniiii;- an attractiNC set iiiere, a iionse 

 or store deeoration, the atnhiticMis de- 

 signer is often tempted to ask himself, 

 "Does it nil ]iay.' Does my iiriuldDr. 

 Mr. Drudge, wlio fills liis ch'siyiis in 

 matheinatieal rows, parks his lloweis in 

 \ases like ralilia^es in a liin. anil e\('rv 

 morning fills his .vindnws with samples 

 of liis entile stock, iiit or miss, day after 

 day witliont variation — does he make as 

 niueh money, save more liglit ImIIs ami 

 carry aroumi fewer yray iiaiis than I .' ' ' 

 The solntion ot tliis pidldem, for the 

 aver.age dealer, mean^ removing one ot 



tlie greatest sources ot' anxiety whicli lie 

 must cont'ront. 



Two Competitors. 



Scai'i-eiy a d.ay passes Imt what >omc 

 phase of this ipicstiini comes to the sur 

 f;ice. ( )ne day th'' man who plaii-^ liis 

 Work carid'uiiy and takes a |iiii|c in his 

 attainments, whicii he knows ai'e com 

 mendalile and original to smne deg|-cc, 

 is aide lo secure some s;i t isfact orv joli 

 on the -^trengtii cd' iiis i'e]intat ion, an<l 

 on the next day he finds him^^i'lf in the 

 tl'ongh of the w;i\e, while his compciitdi- 

 riijes on I he crest . 



Mr. l)nidge finds the days hnig winle 

 he fills e\ery pillow like cross, nnikes .all 

 his sprays alike, lias a set rule for exciy 

 decoration, and makes e\ery window what 

 we will call, for lack of a worse name, 

 a stocdx wimlow. The other man plans 

 each piece i nc|i\ ii hia lly, does not aim to 

 repeat liis decorative sidieme I'Xcept li\- 

 reijuest, and puts in ,art windows while 

 he laments the fliglii of time and tears 

 himstdl' from work at night iiy main 

 foi<e. 



Stock Windows and Artistic Windows. 



.Mr. |)iaidge, with his stock windows, 

 exhiliits everything I.e has anil impresses 

 the pnldic with tlie fact that he lias 

 fhiwers and that is alionl all. The other 

 man impi'esses the |ieo|de with the f'act 

 that lie has flov\ers. and. Iie-t of all. 



that he has the one kind or several 

 Ixinds of flowers tlial he exhiliit^ proin- 

 inenllv and nmst desires to sell, to- 

 gether with tin' t'ari thai he know- how 

 III ai-ran:;e them. lint i|iii-< he at the 

 same lime allr.aci the noii Mow er liuyer / 

 lie ha-, every cham-e lu do so. Iiy all the 

 wile-, ot natural charm which he eni- 

 plov-- in hi- a ri'.-i nueuieni-. .\ di-iinct 

 impre->ion i- made npon the |i.a----er-- Iiy, 

 wliich tn.av lie rcalleil nioiitli- at'ter- 

 ward, and the lieltei' a decmative idea i.s 

 Worked out III tile vviiidow or in ,a design, 

 the liliue di-liuct will lie tin-, i m |ire-.-.inn. 



The Beaten Path. 



Iliil soineliodv savs. '" lluw is it t liat 

 the great ma joiity of' Ihiiist-. exhibit, 

 their lloweis ill -toidx window-- and do 

 their design wuik after the s.ame style 

 year in and ye:ir out .' ' ' It is most em- 

 phatically not lpecaii--e they have --at down 

 •and fiynred out that it pay< in dollars 

 and cents. They have never given it this 

 niliidi thought. It is liec-in-e they can- 

 not do any better, or |ielli;ip-; We lillght 



to be mole considerate ,aiid s;iy tli.at they 

 are too indoI'Mit to dev(do|i or improve, 

 rather tliaii that their wits ai-e mi >hort. 



Leastwise, the olle who I'ldliivvs the old, 



beaten path is allowing himself' to be 

 classed, not with old fashioned, oul-of- 

 dale jieople, but with poor designers, even 

 though they be h'i|ieless|y III the ma- 

 jority. ( i i;i;i'i;iiu; l;i,.viu. 



WiclllTV. Kv\. Tile -.tate ilispeetioil 

 la.w exeuijit-- greenhouse stuck except 

 where the greenhouse is .•III jacellt lo 



liiiiseiies 1)1- orchards infested Willi San 



.lose s,-;ih.. 



IbvMidH. .Mf,, Mis, 'f ,\lleii has 

 opened a store :it '.• I l.i ninioiid street, 

 new Western riiioli uflice, to be sii|,[dieil 

 iiV the ('olllt street l; leeil houses, TllC 



new store li.as nioderii fixture-- and two 

 la I ee show wile low s. 



The Pillow. 



