Ai-niL 1, 1000. 



The Weekly Florists' Review^ 



21 



^.<#^.'<^.<<^/-yf»>'fef»!)'i^v»>'-;;^r»>':=^.-#i'i<-»i'-yr»>'^r»>''g'.^ 



'3 



THE RETAIL 



FLORIST 



_— ^_^ II 



STORE DISPLAYS FOR EASTER. 



The Superabundance of Material. 



I'll!' :iiiiiiiiiil mikI xarii'ty ol' |il:iiits aii<l 



111 ^lock l(p li'' liiul about Mastor time 



iiirlitncs |ni/./.l(' one Avlicii *lic' att(Mii[»ts 



. display tlicin td aihaiitaijc aiul still 



r|i within tile IkiiiikIs of <;()()<l taste. 



AI'liT tryiiiy \aiious ways of airaiiy 



i:: a lar;:!' (jiiaiitity of cxti'a jijaiits for 



I iKiliilay, iIk' Miosl practical ami sim|iK' 



nitliocj yet found lias liccn to clear out 



,11 cases aM<l mo\alile funiilure ami till 



i|> the space with groups of ])lauts. (>ach 



i^iiiij Ijy itself, as nearly as ])ossil)le. Low 



■.lilies or lienclies are tlie liest for plants. 



Ileie they are off the floor, hut still low 



■ihpuj;h so that the jiiircliasers can look 



• liiHU upon them. Ivxtra, tine specimens 



-.lidiil'l lie monntetl on inilixidual stands, 



ipait from the rest. 



Aftei- space has l)een allotted to eacli 



i^iiitl «f plants, separate the ccdors. Plants 



lie thus inoi'e easily located l)y the busy 



-■ilisnicn. and more satisf.-ictorily oom- 



l':iiei| liy the customer. Jiaskets anil 



'till r special arranj^ements slnmld bo 



'•itlier classed bv themselves in a jiarticii- 



iar place or displayeil imli\ idually, as is 



luiie with s|ieeinien ]>laiits. 



Conflicting Colors. 



It i> not always an easy matter to ar- 

 j.iiiye jilants of the same kind, but of 

 nian_\ dilVeiciit cidors, for all the reds 



•an by no means be used close together, 

 :my more pi-o|>erly than can the reds and 

 pniples. reds and yellows, or dilferent or- 



I'Ts 111' idasliy ])inks. 



Take, for instance, cinerarias. Tn 'auv 

 ordinary sized collection tli(>re will be 

 found every shade of led. purple and 

 blue, and intermediate shades and'tints 

 tlial no master of ccdor could deline or 

 classify. To reduce this pu/./.linn- mass 

 of colors to some senddance of order and 

 harmony, first std out the darkest purjile 

 in the center of the space. .\ext select 

 the jiurple widch comes the nearest to 

 the center jiur^de, but be<;ins to run into 

 the crimson or red. Then, on the same 

 side, ])lace tluise which have a little more 

 red and less of the piirjile. then the 

 pure reds, next the i'{)S(>-colored ones, 

 whiidi. after a while, yrade out to lijrlit 

 pink, and at the extreme end the white 

 witli the touches, of pink or reil on the 

 edue. 



>.'o\v. returidn^' to the jmrple center of 

 the yruu]), select the purples which run 

 into the bliu'. the darkest first, then the 

 jnirer blues, next the ]i<;ht, until at the 

 op|)osite end yon find the white ti|iped 

 with blue, and jierhaps the pot of y(dd 

 either at this einl or tin' ojiposite end of 

 the rainbow. 



Changes in Window Displays, 



What has been said with reyanl to 

 j^ronjis of jdants can be said with I'e^ 

 to window displays. It is impossible 

 exhibit creditably ;it once in a wiui 

 anytliin<;- like ;i yoodly ]ier cent of 

 numerous kinds of tlowers or j)laiits 

 fered for Easter trade. The best si 

 tion of the jiroblem is to make frequ 

 (dianycs of window display, and m; 

 them striking- in culorin^' ;ind ;;riiupi 



the 

 ird 



to 



low 



the 



of- 



dn 



ent 



ike 



<)n account of similarity of inflorescence, 

 yet toiicthei- your lilacs and sjiii'a'as, and 

 if you wish to eniphasi/.e the \ iolet (;olor. 

 introduce siirne cui \iolets or cinerarias, 

 vvhirh will add to the cliaini nf the dec 

 iir;ition by iiaiinony of cnior and contrast 

 in tirowiny habits, as the feiiis adorn the 

 shady nooks beneath the oiant oaks. 



Tilt pink bloomin;^ plants in lias- 

 ket coM'rs ainony some feiiiNuaskets, o\ei- 

 a, <;ri)Up of tlouble and sin<;li\white nai' 

 cissi ur niar<;uerites. That will make an 

 other day's window. If you h;i\e some 

 es|iecially tim; I'lmdiant ress or other li<;ht 

 pink carnations, set in a huj^e \ase or 

 basket in tlie center nf ;i field of putted 

 jiansies. 



An Easter Lily Window. 



Another day lia\e an Kaster lily win 

 ilow. with two or three harmonious colnrs 

 of tulip |iiits. Set in two high, slender 

 stands at o|iposite ends of the windows. 

 ( )n each stand |ilace a tall \ ase ni' cut 

 lilies or a tim? speidmen of the [lotted lily. 

 About the base of emdi staml |)lace a 

 yroup of \ases or ]iotted |>lants, keepino- 

 the idea of a column of lilies in mind. 

 Fill in the rest of the window floor 

 sjiace with tin- pots of tulips in red, or 

 yellow. Of pink, remembering that in the 

 latter |i|irase are ''ms'' and not 

 ' ■ amis. ' ■ 



The jirnlilem rif the calla is ditlicnit for 

 tiiose who do not .-Hlnnre the ipieenly 

 flower. Sometimes you may be inclined 

 to think that the line, feathery flowers 

 and foliage are needed with the heavy 

 flowers and foliage of the calla, but on 

 second thought, why not select cyperus 

 and other water foliage and hirge fern 

 leaves .' 



A Calla Window. 



.\ dee]i tank in whicli can be placed a 

 number of slender \ases, eadi holding a 

 calla and leaf, is the best plan for the 

 calla window. With these have a liberal 

 sprinkling of daffodils and other long 

 stemmed \arieties oi" narcissi m snap 

 dragons. .Make it all wild .tnd dose lnok 

 iny. Sometime when they jiile up mi 



Dwarf Azaleas in FanCy China Receptacles. 



/ 



