APBiL 1, 1909. 



The Weekly Florists' Review^ 



Siiyr^-!^; 



25 



Rose Luisente Tulips in a Grassy Twig Hamper. 



They are exhibited simply to show the 

 ladies how up-to-date the store is, and 

 how capable of meeting any demand. 

 They attract attention and inspire confi- 

 dence. The florist should apply the same 

 principle to his display. Show the 

 people something good and they will 

 come in to buy the articles more within 

 the means of the average person. 



The hamper of plants shown in the 

 illustration on page 27 was decorated 

 with hand-painted flowers on the cover. 

 Its color was silver, and it was zinc lined 

 to retain the moisture. The plants used 

 in this arrangement were Azalea Mme. 

 Joseph Vervaene and Dr. Charles Enke. 

 A Soupert rose was placed in one end, 

 with primulas. This particular piece 

 bore a price mark of $11 and if not sold 

 it would easily be worth its cost to any 

 florist for window display. 



THE BABY RAMBLEHS. 



There are few better Easter plants 

 than the Baby Rambler rose, especially 

 for those stores where moderate price is 

 an essential for a large trade. Make 

 them up in receptacles as shown in the 

 illustration on page 22 and they will 

 sell at Easter like the proverbial hot 

 cakes. The one at the right in the pic- 

 ture is a hanging basket and can be sold 

 complete for $1 and make the usual 

 margin for the florist. On the left is a 



square receptacle of pure white English 

 china, and it brought the selling price 

 up to $2. In the center is a much 

 larger fern dish of copper, which, well 

 filled as shown, was priced at $3. 



All the supply houses carry a great 

 variety of such small receptacles and 

 any florist can make these up so that his 

 stock will contain great variety. Priced 

 at from $1 to $3, any store that has a 

 good trade can sell these almost by the 

 hundreds. 



THE BASKET OF BRUNNERS. 



One reason why plant arrangements 

 have grown in popularity the last few 

 years is that they have been shown at 

 Easter time in such attractive form, 

 while cut flowers have not had similar 

 display. The only use the average re- 

 tailer makes of his cut stock is to show 

 it in pots in the ice box. If he would 

 show it on his counters as he would 

 recommend it to be used by the customer, 

 more sales might be made. 



Last Easter the E. Wienhoeber Co., 

 Chicago, had a nice little supply of Brun- 

 ner roses. The illustration on page 31 

 shows how they were used. The flowers 

 were not all put away in the ice box, 

 but several such arrangements as that 

 illustrated were shown about the store. 

 This is a handled basket of the so-called 

 Italian art ware, really terra cotta and 



inexpensive. The handle carries a large 

 rosette of heavy ribbon of a color just 

 to match the color of the roses. This 

 arrangement on the "Wienhoeber counter 

 sold for $8. Smaller ones were shown 

 down to $4, and they sold splendidly. 



Of course, one diflBculty comes in de- 

 livering. Flowers and receptacle have 

 to go in separate packages. Where the 

 store is located in a residence district 

 and deliveries are close by, such pur- 

 chases give better satisfaction if some- 

 one who knows how to arrange flowers 

 makes the delivery and fixes up the ar- 

 rangement on the customer's table. 



There is no reason why short to me- 

 dium Beauties could not be similarly 

 used. 



REGULATING THE RETAILERS. 



In several eastern cities the retail flo- 

 rists are fighting the blue laws. They 

 don't want to have to shut up shop when 

 a bell rings Sunday morning. But in 

 England florists, as well as all other mer- 

 chants, are required to observe strict 

 regulations, not only in the hours they 

 may be open, but in the ages and hours 

 of employees. They may not ask a wo- 

 man to do some of the things which can 

 be required of a man, and neither men 

 nor women are permitted to work more 

 than a certain number of consecutive 



