24 



The Weekly Florists' Review* 



AntiL 1, 1909. 



'-: t 



(Hilcis n\v ii|> iliiTc is IK) (l;iii<i('r nl' iiny 

 w.'iydii st.Mit iii;i out ;nii| Iciixiny soiiii'- 

 tliiiiy licliiiid that will tlicii h;i\t' tn Ix' 

 srin Ipv ('\|it'iisi\ c special liciix t'i\ . 



I iii-iilcritall V. sec til it imw tiiat yoii 

 lia\r ciiniiyli tai;s and alsd ciivcIdiics for 

 "■iistoiiHTs ' i-ai'ds. N'mir order sheet 

 ipu^lit t(i shiiw whii takes tiie tirder. wlin 

 )i|lts it li|i. wliiise card is tn lie attaclied, 

 and \\h(i <leli\ers. Mid tiiere miyht tn lie 

 iMiniyh sjiirit in yciiir ein|iliiyees sn that 

 eai-h one will see that his own |>art is 

 dime i-iiriectjy. All the time and ef- 

 t'dit sjieiit ill |ire|iai'iny tn do Inisiiiess is 

 wasted unless the urdeis an' caiefnlly 

 lilh'd and |irimi|itly deiixered. 



Plant iiideis are Imlky and ynii will 

 dciiilitles> iieecl extra ijeliverv facilities. 

 Arrange t'ni them imw. tiet eiii)Ui;li \\an 

 ■ nis su tli.-it ymi i-aii L;et e\ ery t li'inj; de 

 ii\ei'e(| liv Slini|a\ lleell. 



There is iiKire iiidiv iijiiality in t he 

 IJnwer Imsjiiess ilian in a deiiaii iiu'iit 

 >tiire. liiit the lldii^t will d(i a whide hit 

 iciwaiil avnidiiin tlii' aniiciyaiices it' iie 

 will adn|ii ihe de|iartmeiit sliires' system 

 t(ir cdiidiicl i iil: the lilliiiL; ami delivery 



ut' nlih'l--. 



DWARF AZALEAS. 



The dwarl' a/alea^ shew n in the illiis 

 t ration on ]paye L' 1 were scdd last Master 

 at .*.'!. ."(II each. i-cmi]dete, imdildiiin the re- 

 ceptacle. This was in a liij;li <das'^ stme 

 in a lii<; city, where deli\eiy added cmi- 

 ■^ideraldy tu the cost of the slock, so 

 that in smaller places a jrood profit 

 mi;:lit he lia<l at e\ eii a lower price. The 

 one .it the left is the I'ed a/.ale:i. Ilexe. 

 or I'indly. as it is known in the east. 



The lecept.-lide was ail llliyla/.eil yreell 



iiowl, wlii(di Went some little way in inak- 

 iii;^ the a ir;i iiyeineiit attractive. 



The one at tin' ri;.;ht is .\/.alea < hai'les 

 laike. pink, and the receptacle was pure 

 white. It was lined with ino^s l.iet'ore the 

 plant wa< |mt in and it is worth while 



notill:^ th.-lt in e;icll I a-^e moss olisclired 



the to|i of the >oil. ;iiid '"dirt."" as most 

 customers call ii. never ;ehN .anylhiiio 

 to the ap|iearance ot' any |ilaiit arran;je 

 nil III . Mo<< i< clie;i|i : use it . 



THE RAMBLER ROSES. 



Tlie r:inililer rov(-. whii-li havi' JpiTo'ine 

 ~o popiil.ai tHr I'ia'-ter s,-de>. .are >onie 



I hi iil; of ;i lax upon the -.kill ot' the llo 

 li^l. Not only do tlic'v iei|iiire c.arid'iil 

 L^iowin:^. Iiiit tliev are ot' -indi --hape that 



II i- ihil the r:i-icvi ,it' ihiiiL;^ to rii; 



lliem out in what the leadiii"' retailors 

 now consider the eiiiliellisimients neces- 

 sary for sat ist'act(U-y sales. In the illiis- 

 t rat ion on p.aoc L'il twii l^aster idses are 

 shown. Tiie one at the iid'l is l.ady (iay. 

 liylit pink, and all tli.at was re(|uii-ed in 

 this ease was to slip 1h(> pot into the 

 receptaile as shown, spreiiding a little 

 moss over Ihe soil. The rocoptii(de was 

 cojiper. with lirass hoops, but copjier 

 rivi'ts. It was inexpensive and the plant 

 .as shown sold for +.1. It looked well 

 worth the inoiH'y. 



The plant at the riylit is Hiawatha. 

 v\itli siiijile red ilowcrs li<ihter at the 

 centei'. This has hccome one of the 

 most popiilai' of rainlik'r roses. The re 

 cejitaide is Ihe I'ompeiau tone ware, now 

 known and appreciated all over the coun- 

 try. This ]ilanl lii'oiij^ht *^ in a ^^ood 

 store hast l']asler. 



THE GENISTA. 



The i;eiiist;i illust r.'it ei I on paye I'-'l 

 was as handsome a s|iecinieii ;is was 

 shown last year in one of the country's 

 ieadiiio retail stores. Tiie |iicture cannot 

 show tile color, hut the conilii nat ion of 

 yellow Ilowcrs ami ^reeii foiiaj^c with 

 the Italian teira colta pot was especdally 

 pleiliiine. Tile rece|it<a(le w.as hajipily 

 (diosen ; the )danl lookecl worth a lot 

 more money than it would have a|p|ieared 

 worth if it had lieen put in ;iiiy sort of 

 Iprijiht cohpied clisli or basket. It was ;i 

 sm.all inatttM' to cover the soil in the pot 

 with <;reeii moss, but it added iniudi to 

 the .appearance (d' the arraiiyeiui'iil . 



TWO GOOD SELLERS. 



I'nssy willipw baskets always .are yoml 

 sellers at i'laster. They may be had in 

 ;i variety of shapes and sizes, /iiic lineil. 

 fipr lillini; with plants. Xiptliiny yoes 

 bettii' with the pussy willows iliaii <|o 

 Dutch hyaciiUhs. Those shown in the 

 illustration iPii jiaoc '.'i'.\ were blue ami 

 the arraiiyemeiit was a ooocj seller in ;i 

 liij;li class st'in- hast hlaster at f.'!.?.'). 

 Tlieie was as nip(](| ;i marein (pt' |jrolit 



pidviileil fipl' iPli the cost of the basket 



.a-, oil the >^tock ii^eii ill fillinjf it. 



Ill the >ame pi, -lure .aiiothi'r of the 

 liii-k seller^ i'^ ^liov\li -the teirji cotla 

 Ipipx ot' primulas. These icceptacles 

 p-oiiie in all si/es. \(iii c;in tell yipiir lai^ 

 tipiiieis t hey are Itaii.an ware, ami, indeed, 

 they .are It.alian in •~tyle it' mpi m ac 

 tiial maiiiil'act 111 I'. The lirs' were ini 

 iKPiteil. but thoe c(puii' from < i iicinn.at i. 



I'ractically all the supjily houses handle 

 IhcMM and you can yet those that hold 

 only one jfood jirinuila, or some that are 

 larj^e enou^di to occupy an entire wiiwlow. 

 Ar1i(des of this (diaracter often make 

 sales for the tlorist, bwause the ens 

 tomer thinks. "Well, when the fiowors 

 are yone, I 've j^ot a jiretty dish."' What 

 we want, no doubt, is to sell the primulas, 

 but we have no objection to lieiny' fa 

 vorably remembered by the customer wIkp 

 tells her friend that the rece|ita<de in 

 wlii(di Willie now kiH'jis his marbles came 

 from Jones, the llorist. 



GRASSY TWIG HAMPERS. 



Somethiui^' of a novtdty last Master, 

 oni! of the f^dod scdlers this year, will 

 be tlui fjrassy twi<^ hamper siiowii in the 

 illust lation on jiaj^e -'>. These may be 

 had of any of tlie supply dealers, and 

 come in a yreat variety of sizes and 

 sii.apes. Tlie one illustrated coiitaineil 

 twenty-five l^ise Luisente tiilijis. Not 

 many w'd have use foi- a larj^cr size, 

 but there .aie hundre.is ot' stores which 

 will sell hu'ye numbers (pf the smaller 

 bo.xes, containing say from six to lit' 

 teen tulips. .\ud you don't have to 

 plant tulips in them. They t;o ecpiidly 

 well with primulas or any other sto(d\ 

 whiih can be made up in small baskets. 



The boxes are of wood, covered with 

 a peculiar heavy lirown sti'aw. wliiili is 

 bound ill ]place with lichen-covered tvvi;;s. 

 ^'ou can Older an assortment of the su|i 

 ply houses, yetfiny them sijuare. round, 

 obloiiy, oval or diam<iiid-sliaped, and dif 

 ferent sizes in each shape. They vvill 

 sell stea<lily duriiii; the bulb seascpii. 



HAMPERS OF PLANTS. 



Not every flower store lias sale tor 

 the (daborat(> jplanl arraiiyenieiits shown 

 in Ihe le.adiny stores in the biy cities. 

 Indei'd. in the average small town it 

 W(Mlld be us(dess to eXjiect to sell any 

 lonsider.able number of these, but it al- 

 ways pays to have one (pr two merely 

 to show vcpiir customers that you are u\t 

 t<p ilate ami e(|ual to any demands. Som(* 

 laree jp.askets and hampers are a yood 

 .advertisement, even if not sohj. In the 

 window put as bi^ ami fine a basket 

 ipr hamper as you kii(pv\ how tip arrange, 

 and .around it yroiip a few of the kind 

 you e.\j)ect to sell. |)ii| you ever stop to 

 think wliy it is the dry yoipds store puts 

 siicli line chesses in the wiiiilow .' ^'oll 

 kiiipw how many | jile hiiv su.-li things. 



A Conservatory Like This Is an Inestimable Boon to Any Florist at Easter. 



