Antii. I. 1 '••<•'•■ 



The Weekly Florists' Reviev/. 



25 



Rose Luisente Tulips in a Grassy Twig Hamper. 



Thoy arc cxhibitod simply to show the 

 ImiHi's liow iiji-to-datt; tlic store is, nnd 

 li<i\v caiiMhlc of iiiootinjr any dcniand. 



I 1h\v attract attoiitioii and iiisniro coiiti- 

 dciico. Tlic florist slioidd n\<]>\y tlio same 

 |iriiici|ile to liis disj.lay. Show the 

 peopio soiiiothiiiif yood and they will 

 ciiir/o in to buy tlir arti(des more within 

 the means of the axcra^o prrscm. 



'1 lie hanijicr of jdants shown in the 

 dliistration on jia^t' -7 ua< decorated 

 "illi hand painted lloweis on the cover. 

 Its color was silver, and it was zinc liiie.l 

 I" retain the moisture. The plants used 

 "i this arrangement \\ere .\/.;tle;i Miiu\ 

 •'"-•'I'll \'ei\arie and 1 )|-. ('h.-irles Knke. 



^^onperl rose was placi'd in one end. 

 '*''ith jirinndas. This jiart icid.ar idece 

 ''"''' a prici' m;nk of .*11 and if not soM 



• Would easily l,,' worth its cost to aTiy 

 '""list foi- window displ.ay. 



THE BABY RAMBLERS. 



'Iliere are few better Master jdants 

 'I'Jin the Baby j^and)ler rose, espeedally 

 'or th(>se stores wh(>re mo(h>r;ite price is 

 ■"' essential for .i lare,- tra<le. Make 

 ilieni n|i in receptailes as shown in the 

 illustration on paye I'l' and they will 

 ~' II at Master like the proverbi.al hot 

 •akes. The one :it the ri^'ht in tla^ j.ic 

 "I'-e is a h.Mnnino b.askel at .1 can be sold 

 '■f'lnplete for ,*] ;,nd make the usual 

 '"^"■iiiii for til,. il,,,is|. On t',,. |,.fi i< ;, 



square reeeptacde of pun' white l-;n;rlish 

 china, and it broujihl the selling ]ii-iie 

 up to ,$1'. In the center is a uuuli 

 larger fei'U dish of co|i|ier. which, well 

 lilh'd as shown, was price.l at *.".. 



All the sujpidy ln)uses cany a i^i-eat 

 variety of such small reci'pl;icles and 

 any lloi'ist can make these up si that his 

 sto(d\ will contain ^real \.iiiity. I'riceil 

 at from ^1 to .'f.'!, any >liu-e ihai lias a 

 L;oo<i trade can sell tlie-.c alnio<i b\ the 

 huuilreds. 



THE BASKET OF BRUNNERS. 



One reason wh\' plant .a rraii;,n'mciit> 

 ha\e einwii in popul.-irity the last few 

 yi'.ais is tli;il they have been -^hown at 

 Master time in such at I i;h-I i\ e t'orm. 

 while cut tlowers lia\e not h.ad siuiil;ir 

 di'^play. The onh u-e the a\iia^e j-e 

 t.'iiler make^ of hi^ cut stock i< to show 



it in pols ill t he ii-o bo\. If lie would 

 show it on \\\< I'ouiiteiv .■]> In- Would 



recommend it to be U-cd by the ru--toiner. 



more sales niieht be ni;u|e. 



Mast Easter the M. Wieiilio'eber Co.. 

 <'hic:ieo, liad a nice little --iipply ol' Ibuii 

 ne|- roses. The il|ii-t i:it ion on p.-i^e ;'.l 



shows how lhc\ were ll.-cd. The lliiWiM> 

 Were lldl .'ill put .-iway in llie ice box. 



but --e\eral such arraiieenieiits as th.al 

 illustr.aled were shown abiuit the store. 

 Thi^ i-< a handled basket of ih,. v , .-uHed 

 1 ta lia II ,-i It v\ are, i .■;i lb t en a .•■ a l a :i in ' 



inexpensive. The hainlle i-;irrie< :i lar^re 

 rosette of hea\\ iIIiImui ot a color .just 

 to match the color o t' the r.i>;es. This 



arraniienieiit on the W'ieiil ber counter 



sidd for ••f'^. Siu.aller iiie- were shown 

 down to •*!, and they sold ■splendidly. 



Of course, one dilliculty comes in de- 

 livering. l-"|owers .-iikI recepi;i,de .have 

 to cjo ill st^p.arale ]iack;i^e-<, Whei-i' the 

 store i< locateil ill ,a i e--i( lenn' district 

 .and (|e|i\erie^ .are ido^^e li\ . --ucli pur- 

 chases ei\e better s;it i- taction if soltie- 

 one who kiiows hie.v to aiiaii:^e flovv(>rs 

 make*; the delivery ami lixe- up the ar- 

 r.aneenieiit on the ■•iivioiiiei "- table. 



There is no ri'asou whv ~lniri to aie- 

 dium r.e.autie'; <ouM imi !,,■ -itnil.arlv 



U<e,|, 



REGULATING THE RETAILERS. 



In ^evei;i| •■.astiaai citi.- ;li. iit.ail fl..- 

 ri^l^ are liLjhtiii- il,e bbie lav.-. Thev 

 dnii'i waul to have <,, -hut hj, -hop when 

 a liell riii::s Sand. IV iinoniiiL:, Ihit in 

 Mni^lainl llori-^ts. .as well ,a- all other mer- 

 idi.aiit-, are re(|Uire.| to ob-eive strict 

 reMulaii.ui-, not onlv iii tin Ihnirs they 

 niav be op). 11. b,it ill til.' ;i.^e- ;iimI hours 



III eliipliiv c'l'-. TlleV iii:iv II..! ;i-k :i wo- 



ni.an to do -om.. ot' ihe tliiiiu- v\ hidi can 

 be re(|uii-rd o| ;i mail, ami iieiilur men 

 mo- Women .are pcuanitie.l j.. w.iik nniie 

 ih.aii .-I .eiiuiii iiiiiiiber .i|' cii-ciiitivo 



