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The Weekly Horists* Review. 



■^■:^''f*'. 



7?. 



April 1, 1909. 



Niessen's 



News 

 Column 



THE MARKET 



For Eaeter we expect to have a 

 large stock of cut flowers in great 

 variety and in all grades to fill 

 the reqairements of all sorts of 

 buyers. The prospects are for a 

 pood cut of everything in season; 

 in fact, the indications are for a 

 very satisfactory market, with 

 hardly an oversupply or shortage 

 in any particular line that we can 

 think of. 



Lilies are reported somewhat 

 scarce, but we have arranged for 

 more than we have ever handled 

 at a holiday. Unless the demand 

 is unusual, we expect to have 

 enough of them to fill all orders. 

 We advise ordering early. 



We will have double violets for 

 Easter — in fact, in most any 

 quantity — which is a certainty, 

 but the quality of the violets is 

 dependent entirely on the condi- 

 tions of the weather. If it con- 

 tinues cool between now and 

 Easter, violets should be satis- 

 factory stock. We will get them 

 to you as fresh is it is possible to 

 have them. 



In roses, carnations and miscel- 

 laneous stock, if we judge the 

 market correctly, we look for a 

 good supply, but hardly in excess 

 of the demand. 



For quotations on cut flowers, 

 everything in season for Easter, 

 and interesting remarks about 

 market conditions, etc., 



SEND FOR OUR 



PRICE LIST 



We wish to make special men- 

 tion of a large supply of excep- 

 tionally well-grown 



SNAPDRAGON 



$1.60 and $8.00 per 100 



..The.. 



Leo Niessen Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Op«i from 7:00 a. m. to 8:00 p. m. 



Violets — Kaiserins 



We will have a splendid stock of select Double Violets, both Marie 



Louise from the Hudson River, and Lady Campbell from 



nearby growers, to offer for Easter. Also high grade 



Kaiserin Roses, grown by our specialist. May 



have your advance orders now for 



we 



Violets :: Kaiserins :: Carnations 



and all varieties of Easter Flowers? 



We will give it our especial atten- 

 tion and guarantee quality. 



Wild Smilax for the Decorator 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



marble counters add to the effect. The 

 opening took place March 27 and made 

 a big hit. 



The regular meeting of the Florists' 

 Club will, be held Tuesday, April 6, at 

 the club rooms. The newly elected offi- 

 cers will be installed, so kindly be pres- 

 ent, everybody. 



A. Zirkman called last week and 

 brought his wife along this trip. 



R. A. S. 



PHILADELPHIA. 



The Riling Eastern Market 



Business is quiet. There has been a 

 lull in the demand for cut flowers, with 

 prospects that extreme activity will be 

 transferred to plants until just before 

 Easter. There is no marked change in 

 the conditions governing the cut flower 

 market beyond a let-up in the demand in- 

 dicated in the opening sentence. There 

 is plenty of business going at fair 

 prices; business, however, without the 

 snap characterizing the earlier weeks of 

 Lent. 



The increase in the supply of Kaiserins 

 and the appearance of the first Jacqs 

 are the only changes in the rose market. 

 Carnations seem a bit lighter in supply. 

 The preference for white over colors no 

 longer exists. The single violets are 

 petering out, with probability that we 

 shall depend on the frames for available 

 stock for Easter. Double violets, both 

 from the Hudson river and Hightstown, 

 continue fine, with local growers also 

 sending in excellent stock. Home-grown 

 daffodils have shortened materially, the 

 growers having been too badly burned by 

 the competition with the southern stock 

 to risk cutting much so late in the season. 

 Daffodils from Virginia are not plentiful 

 as yet, though fair sized shipments are 

 arriving. Lilies are in large supply in 

 all the varieties. Southern sprays of As- 

 paragus plumosus are much more plenti- 

 ful than locally grown stock. The ship- 

 ping demand is fair. 



Indications for Easter. 



The supply of Easter lilies will be 



smaller next week than it was at this 

 time last year. The ruling price for good 

 stock will be 12 cents for each flower and 

 well developed bud. Some are being sold 

 at 10 cents, and some select stock 

 will bring 15 cents. The supply of well- 

 grown stock of all the standard vari- 

 eties of Easter plants is larger and 

 finer than ever before. There is no 

 indication of scarcity in anything, 

 barring possibly lilies. The supply of 

 cut flowers coming into this market is an 

 uncertain quantity, so much depending on 

 the weather. It is probable that there 

 will be plenty of all varieties at moderate 

 prices. Roses are not expected to ad- 

 vance much, except on fancy stock. Car- 

 nations, sweet peas and violets are ex- 

 pected to be in fine condition, with prices 

 ruling a little higher than present quota- 

 tions. Gardenias will be fairly plentiful. 

 An abundance of greens seems improb- 

 able. 



A Place of Progress. 



It is always a pleasure to visit Joseph 

 Heacock in the greenhouses of his com- 

 pany, because one always sees good stock 

 and progressive ideas carried into effect. 

 The impression left by a visit to Mr. 

 Heacock a few days ago is that his suc- 

 cess is due to the fact that he is just as 

 progressive today as he was years ago. 

 A small house not well adapted for grow- 

 ing everything has been eliminated, and 

 with it a roadway, and in their place a 

 large, light house has been built, adding 

 7,000 square feet of glass to the com- 

 pany's already large area. The palms, 

 kentias chiefly, are in tiptop condition ; a 

 careful inspection of the sizes shows that 

 the buyers appreciate merit and are mak- 

 ing inroads into the large, medium and 

 small sizes without distinction. The 

 plants have grown nicely since their last 

 shift, and are now ready for distribution. 



The feature of the tut flower houses 

 was the range of Dorothy Gordon carna- 

 tions, a picture in itself. The Killarneys 

 were looking well, full of those vigorous 

 red shoots that give pleasure to the true 

 rose lover. The orchids are becoming an 

 important element at "Wyncote. Cattleya 

 Schroederiana was in bloom ; twenty cases 



