APRIL 8, 1909. 



The Weekly Florists^ Review^ 



THE RETAIL 



FLORIST 



I 



GALAXiAND SVEET PEAS. 



The wreath of galax leaves and sweet 

 i,r;,s illustrated in this issue is an espe- 

 ciiilly pretty arrangement where it is de- 

 si i"(i that the flowers denote youth. The 

 AVKiith was made by Charles Henry Fox, 

 at the Sign of the Eose, Philadelphia. 

 Ml. Fox's treatment of the design brings 

 out the idea admirably. The galax, taste- 

 fully arranged, makes an excellent back- 

 giDiind for the sweet peas, Lovely, a soft 

 pink variety, being used. Especial care 

 must be taken in this arrangement that 

 ihc flowers do not crowd each other. 



Phil. 



THE YALE SCENE. 



March 19 the graduates of Yale gave a 

 -dinner to President Taft at the Waldorf- 

 Astoria hotel, New York city, and the 

 event afforded Siebrecht & Son the op- 

 portunity for putting up the most elab- 

 orate decoration in their many years of 

 business experience. The illustration on 

 page 7 gives only an inadequate idea 

 of the decoration, there being in the scene 

 too many gentlemen in evening clothes. 

 From the Eeview's point of view the 

 picture would have been vastly improved 

 if the camera man had pressed the button 

 before the diners came. 



The idea is the reproduction of the 

 Yale yard, with its famous old elm trees. 

 The buildings at the left and back of the 

 speakers' table are mural paintings re- 

 producing the college buildings of Old 

 Eli. The flowers used on the tables were 

 Killarney roses, 10,000 of them, and sev- 

 enty cases of wild smilax were used in 

 improvising the grapevines on the walls 

 and ceiling. The President is quoted as 

 saying that it was the most novel and 

 attractively decorated banquet room in 

 which he ever had sat. 



PUBLiaXY. 



Every retail florist should advertise in 

 liis local papers. In a big city, where a 

 retailer naturally draws his patronage 

 chiefly from one section of the town, so 

 that a large part of the circulation of a 

 big daily is outside his territory, the 

 problem is not always the easiest to solve, 

 but Charles A. Samuelson finds that such 

 an advertisement as the one reproduced 

 on page 6, printed in a paper of wide cir- 

 culation, extends his trade far outside 

 that section of Chicago in which he is 

 located. This advertisement, occupying 

 about seventy lines of agate at 45 cents 

 per line in the Sunday Tribune, brings 

 ''I'll orders both by telephone and by 

 mail. Many mail orders come from out- 

 sid( the city, from people who wish to 

 retrirrnber Chicago friends at holiday 



ouL'h advertising is not only a profit- 

 ^o'*' niatter for the florist who does the 

 ^«\|' iising, but it makes business for all 



flori 



S) and the more there is of it the 



^citii: As a result of the advertising 



•80^ ^^ *^^ daily newspapers, many per- 



^ order flowers who would not have 



done so except for the suggestion given 

 by the advertisement. Of course, the ad- 

 vertiser expects them to order of him, as 

 a certain proportion of them always will 

 do, but every florist 's advertisement helps 

 every other florist. The more flowers are 

 seen, talked about or advertised to the 

 general public, the better it is for every- 

 one in the trade. 



CAMELLIA JAPONICA. 



I take the liberty of sending the en- 

 closed Camellia Japonica buds and will 

 appreciate it if you will let me know if 

 there is anything that can be done to 

 remedy the weakness of this tree. It 

 seldom has a full, open flower on it. It 

 is possible these buds are frost-bitten, 

 but they are a good sample of the hun- 

 dred or more buds on the tree. There are 

 the same results with protection. While I 

 have five other trees in the yard that 

 mature perfect flowers, I can not under- 



high a temperature, dryness at the root 

 and improper soil conditions. The red 

 varieties seem to be even more susceptible 

 than the white and variegated ones to 

 this trouble. 



Is your plant where it can obtain a 

 sufficient supply of water? I hardly think 

 that frost can be the reason for the buds 

 falling, or other sorts would be affected 

 also. Keep the plant well soaked with 

 water another year during February and 

 March, when the buds are opening. If 

 this fails to make the flowers develop 

 properly, there would seem to be some 

 inherent weakness in the plant. C. W. 



AN INDEPENDENT GLASS TRUST. 



At a meeting at Columbus, 0., April 1, 

 of representatives of leading independent 

 window glass factories, agreement was 

 reached by which they will concentrate 

 their efforts in the Imperial Window 

 Glass Co. Over ninety-five per cent of 

 the independent manufacturers of the 

 country are said to have signed the pre- 

 liminary agreement. A committee of 

 seven was appointed to arrange details 

 of incorporation, such as capitalization, 

 the method of stock issue and the nomi- 

 nation of officers. 



The new company will be a holding 

 corporation for the present plants as well 

 as a general sales agency. The general 

 offices will be at Pittsburg. 



The successful conclusion of the meet- 

 ing was the result of months of negotia- 

 tion toward consolidation. The present 



Wreath of Sweet Peas and Galax Leaves. 



stand why this one has this trouble. I 

 see other trees in our city that have this 

 same fault. T. W. B. 



The same dropping of the buds you 

 speak of occurs on certain varieties of 

 camellias when grown under glass. The 

 usual causes for this dropping are too 



price lists and discounts were reaflBrmed 

 and the reports made showed that the de- 

 mand for window glass was steadily in- 

 creasing with the opening of the build- 

 ing season. The present prices will hold 

 until the organization of the new com- 

 pany, when there is but little doubt that 

 increases will take effect. -c 



