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The Weekly Florists^ Review* 



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77 



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THE RETAIL 



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FLORIST 



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GALAXiAND SWEET PEAS. 



i(> wic.-itli ol' y:ii;ix loiucs mid swciM 

 ilhistratccl in this issue is an ('S})0- 



> inctty iirriingcuieTil where it is dc 



I th;it tlie ildwcrs denote ydiitli. 'i'lie 

 h uns made liy Ciiarles llenry J<\)X, 



■ (' Sifiii of the JJose, Piiilaih'lpliiii. 

 "ox's treatment ui' tlie design brings 



lie idea admiralily. Tiie galax, taste- 



nrrangeil, makes an excc'Henl l)ack- 



id for the sweet peas, Lovely, a soft 



Miiiely. being nseil. Msiiecial care 



lie taken in this arrangement that 



Imwits do not ci'owii ea(di otlier. 



Pllii.. 



THE YALE SCENE. 



' 'iidi ]i» tiu' gra(hiates of Y'ale gave a 

 I- .1. 1 to Presi(h'nt Taft at tiie Waldorf- 

 \-' iKi hotel, New York eity, and tiie 



i: atfor(h<d (Siebrcclit, «>«: Son tht' o|)- 

 |. unity for putting np tlie most eiab- 

 mm.. decoration in tlieir many years of 

 'i.i-liiiss (wperieiice. The illustration on 

 I':il;i 7 gives only an inade(|uate idea 

 ii 111'' decoration, there being in the scene 

 inii many gentlemen in evening clotlies. 

 i'l.'iii till' K'EViEW 's point of view the 

 i'l'tiiii' would ha\e been vastly improved 

 it I lie I'amera man had pressed the button 

 i" liiie th(^ diners came. 



I'll!' idea is the reproduction of the 

 ^.■il< y.-ird, with its famous old (dm trees. 

 fill liiiildings at the left and back of the 

 -|":ikcis' tiible ;iic iiuiral paintings re 

 l'i"'liiring the college Iniildings of Old 

 III- The llowirs used on the tables were 

 l\illiiriicy r<,ses, Id. 000 of them, and sev- 

 ' iii> i-;i-.c< of wild smilax were used in 

 iiii|'i"\ isiiig the gra[)evines on the w:ills 

 •ii'i iciling. The i'residenl is quoted a< 

 ■i.^iiig thai it was the most novel and 

 '" i:!cti\cly decorated Itancpiet room in 

 " 'ii'-li lie e\ ej- had sal. 



PUBLICITY. 



^1- i. 



ly retail lloiist should ailvertise 

 ia|itis. in a big city, wlie 



ii|. 



Ml 



re a 



'"'■f nainially draws his [latronage 



''.^ from one section of the town, so 



' ■" large part of the circulation of a 



■laily is outside his territory. th(> 



'" 'III is Hot always the easic^st to sohc. 



' l''irlcs A. Samuelson finds that such 



"''11 iscinent ;is the one reproduced 



'-'■ 'i. pi i lit I'd ill a paper o I' w ide cir 



'II. I'XteihN liis trade far outside 



■'■'ion of ( hicago in which lie is 



I 'flii> adxertisemeiit. occU]>ying 



-'■vciity lines of agate at 4') cents 



"'' ill the Sunday Tiibune, brings 



''''■rs biitii by telephone an<l by 



'^iany mail orders come from out- 



"' city, t'rom ]ieople who wish to 



'"'I' Chicago friends at holiday 



■idvcrtisiiig is not only a profit- 



■"li'r for the Horist who does the 



"i'lg. but it makes business for all 



•I lid the more liiere is of it the 



■\s a result of the advertising 



'he daily newspajiers, many per- 



''' I' flowers who would not have 



done so (^xcept for the suggestion given 

 liy the advertisement. Of course, the ad 

 vertiser expects tliem to order of him, as 

 a certain pr(}|)ortion of them always will 

 do, but ('\ers- (lovist 's ad\ crti -eiiKuit liel|)s 

 e\('iy other florist.' The more flowers are 

 seen, t.'ilked , about or .-idxci't is(Ml to the 

 general puidic, 'the better it is for every 

 ore in the trade. 



CAMELLIA JAPONICA. 



1 take the liberty of sending the en 

 cl( sed Camellia .lapoiiic.a buds nnd J\ill 

 .'ippreciate 'it if you will lef it)o know if 

 there is anything- that Ciiu be done to 

 remedy the weakness of this Ivvc It 

 seldom lia.s a lull. oixMi llowcr on it. It 

 is jinssible ' <he?;e jiiids are I'rfist Iiitleii. 

 but they ai'e a good sani|de of tlie hiiii 

 dred or more buds on the tree. There are 

 the same results with |iroteition. While 1 

 have five other trees in the yard that 

 mature peift^ct fhnvers, 1 can not under 



high a teni|)era.ture, dryness at, the root 

 and improper hoil conditions. The red 

 varieties seem fp be even nioce su'^ceplible 

 than the white and variegated ones to 

 this trouble.. 



Is your |d;int wlic're it can obtain a 

 -iillii-ieiit su])ply of water.' I hardly think 

 that fnwt <'an be the reason for the liuds 

 fallii,ig, or other .sorts would be affected 

 also. Keep the iihint well soaked with 

 uati'l: another year during l''ebruaiy and 

 Mandi, when the bmls are o|)eniug. If 

 this fails to inake the flowers develop 

 |pi(iperly,. there wo.uiil seem to be. some 

 inherent weakne.'^s in the plant. ('. \V. 



AN INDEPENDENT GLASS TRUST. 



At a meeting at Cidumbus, O., Ajiril 1, 

 of re|jreseiitatives of leading independent 

 window glass factorii's. agreement was 

 naclied bv which they will coii(;'eiit rate 

 their efforts in^ th.e Imperial Window 

 tilass Co. Over iiinefy live per, cent of 

 the indep(^n(h'nt manufacturers oj, jhe 

 ciMiiitry ar<' said to have signed" the i)ri'- 

 liminary "agreement. A coiiimiltee- of 

 seven was appoint<>d to arrange ilelails 

 of inciirpoiatioii, such as capitalization, 

 the method of stock issue and the nomi- 

 nafioii of officers. 



The new company will be a holding 

 corporation for the present plants iis T\ell 

 as a g(>neral sales agency. The general 

 oilices will be at Pittsburg. 



The successful conclusion of the meet- 

 ing was the result of months of' negofiji- 

 tioij toward consolidation. The present 



Wreath of Sweet Peas and Galax Leaves. 



stand why this one has this trouble. T 

 s(>e other trees in our citv that lia\c this 

 same fault. ' T. W. B. 



The same dropping of the buds you 

 speak of occurs on certain \-;iriefies of 

 camellias when grown uiuh'r gla-s. The 

 usual causes for this dropping are too 



price lists ;ind discounts were reatlirmed 

 ;ind tli(> reports made showed that the de- 

 in.and for window glass w;is st(>adilv in- 

 creasing Miih the opening of the build- 

 ing season. Tlie pn'sent j)rices will hold 

 nnlil the organiz.'it ion of the new com- 

 pany, wlien there is but litth^ doubt that 

 increases will take efTect. ^ 



Lg| 



