APRIL 15, 1909. 



The Weekly Florists' Review^ 



J5 



concrete and steel the houses were now 

 good for 100 years. 



H. A. Barnard, of Low & Co., Eng- 

 land, made an interesting talk. His 

 travels have amazed him as to rose cul- 

 ture under glass as compared with Eng- 

 land and he said a lot of the conceit had 

 been taken out of him. Mr. Elliott told 

 of his 1,340-foot house in New Hamp- 

 shire, where one of his men forgot his 

 coat and had to walk half a mile to get 

 it again. It is a house covering the 

 ground of fifty or sixty greenhouses of 

 the old style, and he told of the ease and 

 superiority of this style of house, its 

 economy and profit and the cheapness by 

 comparison of heating the enormous en- 

 closure of 80,000 square feet of glass. 



Mr. Pierson spoke in favor of hot 

 water heating and the more even distri- 

 bution of heat thereby. Patrick O'Mara 

 spoke of grafted roses, with reminis- 

 cences of early growing by Peter Hen- 

 derson. A. J. Guttman told of the roses 

 to grow with -a view to popular demand 

 and rapid distribution. 



J. B. Nugent made a strong plea for 

 union of interests and a great central 

 market in New York near the Pennsyl- 

 vania terminal, in a building large 

 enough to house profitably all the whole- 

 sale plantsmen and cut flower growers 

 of the territory contiguous to New 

 York. He also spoke of the unjust and 

 unfair discrimination of the express 

 companies, whereby New York had lost 

 so much of its shipping business in cut 

 flowers, claiming our facilities the 

 worst in this respect of any city in 

 the country. 



Various Notes. 



One of the most popular of the Easter 

 roses was the new pink rambler of H. C. 

 Steinhoff, of Hoboken, N. J. John H. 

 Troy, of the Eosary Flower Co., said it 

 was the most rapid selling nove)ty. It 

 is a beauty and bound to be popular. 



An estimate by many retailers of this 

 year's Easter business, compared with 

 1908, shows an improvement of at least 

 twenty-five per cent. 



A. L. Young is quite enthusiastic as to 

 the result of his efforts to establish a 

 plant market at 46 West Twenty-eighth 

 street, next door to Ford Bros. 



M. A. Bowe had Arthur Merritt and 

 Mr. Scallon among his Easter forces. 



G. Myer, on Madison avenue, had a big 

 overflow store for Easter. 



Charles Millang had an extra store 

 for plants, where Mrs. Millang presided 

 and sold out clean. 



Great quantities of plants were, as 

 usual, on exhibition at Union Square 

 and at the early plant markets Saturday, 

 April 10, and these were all on their way 

 to gladden the city homes before the sun 

 had risen. 



Already the plantsmen are talking 

 Decoration day and planning for its re- 

 quirements. There seems to be no rest 

 for the busy florist. It is the same old 

 story of labor and anxious thought and 

 sleeplessness every day of the revolving 

 year. 



Every morning the Fruit Auction Co. 

 has a sale, and Tuesdays and Fridays 

 Cleary and Elliott do a big business. A 

 Visit reveals a remarkable condition in 

 the few florists and the host of strange 

 faces one sees there, crowding the rooms 

 and buying at prices that would make 

 many a wholesaler rejoice. 



H. Kenney, the wire man, is building 

 a big factory at Dean street and Boches- 

 ter avenue, in Brooklyn. 



^ank Millang has been ill with pleuro- 



pneumonia and is still at this writing in 

 grave danger. 



Louis Kuhne, who has been with James 

 Weir, Jr., & Son since 1880, has resigned 

 his position and with his wife has moved 

 to Hicksville, L. I., where his sons are 

 in the growing business. Mr. Kuhne 

 is a native of Switzerland. He worked 

 for Charles Zeller in 1873 and was for 

 six years in the Botanical Gardens in 

 Brooklyn. 



The sympathy of the trade is extended 

 Thomas H. Jackson, of the Cut Flower 

 Exchange, in the loss of his mother. 



Paul Mattly, of Camp Springs, Md., is 

 bringing some grand arbutus to the New 

 York market. He makes his headquar- 

 ters with N. Schreiner, at 41 "West 

 Twenty-eighth street. 



J. Austin Shaw. 



Christatos & Koster have made a lease 

 for a term of years on the four-story 

 building at 717 Madison avenue, near 

 Sixty-fourth street. It is being remod- 

 eled for their use. 



Lilies From Bermuda. 



The quantity of cut lilies imported 

 from Bermuda this Easter was rather 

 greater than usual. There were three 

 boats that arrived at New York in the 

 week before Easter, with the following 

 number of boxes of flowers: 

 steamer. Boxes. 



Prince George 85 



Trinidad 637 



Berniudian 507 



Total 1,229 



Of these 688 boxes were for a firm of 

 brokers and forwarders that makes a 

 specialty of this business each year, its 

 shipments going far inland, to the public, 

 not to florists. 



ONCINNATL 



The Market 



Last week we were hoping that there 

 would be a good business in store for us 

 this Easter. Now we are just beginning 

 to realize that we had the greatest Easter 

 business ever experienced in this market. 

 Not only was it the largest, but it was 

 the most satisfactory. From every point 

 that we can view it, the aspect is the 

 same. Never before have we been able 

 to fill all orders so well, with just what 

 the order called for and with good, fresh 

 stock. Of course there are some excep- 

 tions to this, but taking the report of the 

 many, we find this to be general. We 

 failed to notice much pickled stock and 

 yet there was almost an unlimited quan- 

 tity of stock handled here. The cool 

 weather had a good deal to do with this, 

 as it enabled us to hold stock in good 

 condition. 



Koses proved to be the only real scar- 

 city and there we^e almost enough of 

 them. Beauties were the scarcest of the 

 roses, but we were able to get along well 

 without them. Lilies were in good sup- 

 ply and every order was taken care of. 

 Callas never sold so well before. There 

 was not the enormous cut of bulbous 

 flowers we have had in other years, but 

 there were enough and those we did sell 

 were good stock and brought fine prices, 

 and were worth them. Sweet peas were 

 mighty good property and thousands 

 were sold at good prices. Violets had 

 their innings and many thousands were 

 received from the Hudson river violet 

 growers. They sold well, for they were 

 very good. We were well supplied with 

 carnations and they brought a good price 



and gave satisfaction, as they were fresh 

 and well worth the money. 



The plant trade was fully up to the 

 high water mark. A few of our largest 

 retailers, however, report that they no- 

 ticed a falling off in the demand for 

 plants and that they were glad of it, as 

 the profit to the retailers on plants is 

 small and they would rather sell the same 

 amount in cut flowers, which are so much 

 more easily packed and delivered. 



The Jabez Elliott Flower Market did 

 its usual rushing business. The annual 

 Easter crowd was there and the growers 

 were ready for it, with plants and flowers 

 of all kinds and at all prices. Thousands 

 of dollars' worth were disposed of and 

 the general report is a highly favorable 

 one. 



The only outdoor flowers in evidence 

 were the southern grown daffodils. Thou- 

 sands of these were sent to this market 

 and were handled mostly by the produce 

 commission men. They sold them at 

 almost any price and sold every one they 

 received. When they saw that they were 

 going to sell out, they raised the price. 

 Even with this competition, the green- 

 house grown daffodils sold out clean 

 and at good prices. 



Given so soon after Easter, the above 

 report has to be stated in a very general 

 way, as the majority of the florists have 

 not as yet taken the time to flgure out 

 just how much business they have done 

 and what amount of increase over other 

 years there was. Still they are able to 

 judge fairly well by general appearances 

 that there was a decided increase over 

 last year, and all reports, taken together, 

 show that it was the greatest Easter busi- 

 ness we have ever had. It looks as if a 

 return to old times is near at hand and 

 that by next fall, at the latest, the flo- 

 rists will again have come into their own. 



The Monday following Easter showed 

 stock scarce, and a fairly good demand 

 where but little was expected. Prospects 

 look good for the future. The bright, 

 cool weather we are having will mean 

 stock of good quality and, with Lent a 

 thing of the past, we ought to have good 

 business right along. C, J. Ohmer. 



OBITUARY. 



William A. Reichardt. 



William A. Reichardt, of Houston, 

 Tex., and head of the firm of Reichardt 

 & Schulte, wholesale and retail seed deal- 

 ers, died April 3. Mr. Reichardt was 

 stricken with an attack of pneumonia 

 March 28 and forced to take to his bed, 

 but his condition was not believed to be 

 serious until the day before his death. - 



Mr. Reichardt, who had been engaged 

 in the seed business in Houston for more 

 than ten years, was well known through- 

 out southern Texas. He was born in Hous- 

 ton June 5, 1870, and had resided there 

 continuously since. His father, who was 

 William A. Reichardt, a pioneer citizen 

 of Harris county, Texas, died three 

 years ago. He is sur\'ived by his wife, 

 two little daughters, and several brothers 

 and sisters. Deceased was a member 

 of the Houston Turnverein, the Knights 

 of Columbus, and during the existence 

 of the Houston Light Guards took an 

 active part in that organization. The 

 funeral, April 4, was largely attended. 



Calderville, Mass. — T. J. Symons -is 

 building a greenhouse on the Otter River 

 road. 



