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16 



The Weekly Florists^ Review^ 



Apbil 16, 1909. 



THE FLORISTS' REVIEW 



Q. L. GRANT, Editor and Managkb. 



PCBUSHED BVEEY THDESDAY BY 



The FLORISTS' Publishinq Co. 



B30-660 Caxton BuUdlnK, 

 884 Dearborn Street, Chtcago. 



Tklkphonk, Harbison 5429. 



mbgistbrbd cablb address, florvirw, chicago 



New Yobk Office: 



Borousb Park Brooklyn, N . Y. 



J.Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising: rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 momiuR to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-office at ChIca8FO,.Ill., under the 

 act of March 3, 1879. "> 



This paper is a member of the Ohicagro Trade 

 Press Association. 



SOCIETY OF AHEBICAN FL0BI8TS. 



Incobpobated by Act of Congbxss March 4, '01 



Officers for 1909: President, J. A. Valentine, 

 Denver, Colo.; vice-president, E. G. Gillett, 

 Cincinnati, O.; secretary, Willis N. Rudd, Mor- 

 gan Park, 111.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Annual convention, Cincinnati, O., August 17 

 to 20, 1909. 



INDEX TO ADTEBTISRB8 PAOB 8S. 



CONTENTS. 



The Retail Florist ..'. 5 



— The Hat-Hamper (lllus.) 5 



— The Easter Business 5 



— Need Small Blooming Plants 5 



— Retail Advertising (Ulus. ) 



— Wreath of Galax and Lilies (lllus.) 6 



— Smyth's Annual "Opening" (lllus.) 6 



How Old is Ann? 7 



Cleaning Greenhouse Glass 7 



Orchids 8 



— Brasso-Cattleya Susannae (Ulus.) 8 



The Easter LUy 8 



Bermuda (lllus. ) 8 



Easter Trade Reports 



Are Plants Taxable? 9 



Carnations 10 



— Some More Figures 10 



Carnation Shasta (Ulus.) 10 



— Topping the Young Plants 10 



— English Carnation Growers (Ulus.) 11 



— American Carnation Society 11 



Seasonable Suggestions 12 



— Spiraeas 12 



— Candytuft and Feverfew 12 



— Gladioli 12 



— Ten Weeks' Stocks 12 



Roses — The Rose Growers' Problems 12 



New York 14 



Cincinnati 15 



Obituary— William A. Reichardt 15 



A Traveler's Notes 16 



Kept Him Busy 16 



Throw it Away 16 



Hammond Urges Action 16 



Chicago 16 



Minneapolis j 21« 



Lenox, Mass 22 



Philadelphia 24 



Dayton, Ohio 80 



Steamer Sailings 32 



Grand Rapids 34 



Calumet, Mich 34 



Seed Trade News 86 



— The Aldrlch Bill 38 



— Imports 42 



St. Louis 42 



Pittsburg 44 



Vegetable Forcing , 44 



— Greenhouse Vegetables 44 



San Francisco 60 



Nursery News 52 



— Apples in Idaho 52 



— The Pistache Nut 62 



Orange, N. J 63 



Grand Island,^ Neb 63 



Columbus, Ohio 64 



Detroit 66 



Kansas City 68 



Indianapolis 60 



Salem, Mass 62 



Macon, Ga 62 



Niagara Falls 72 



Plant Imports Heavy 72 



Milwaukee 73 



Greenhouse Heating 73 



— Steam for Seven Houses 73 



— Capacity of Boiler '. : 74 



— Yoking Boilers 74 



Newburgh, N. Y 75 



Erie, Pa 76 



New Orleans 78 



Providence, R. 1 80 



EESULTS. 



We give them. You get them. 



We both have them. 



On the whole, there never was a bigger 

 or better Easter. 



Cuttings of Carnation beacon are 

 among the scarce articles. 



The Bhea Reid rose was given an 

 award of merit by the Eoyal Horticul- 

 tural Society at London, England, last 

 month. 



Lager & Huerell, Summit, N. J., have 

 just issued the most complete and fe-eely 

 illustrated catalogue ^f orchids so far 

 published in this country. 



The week's press notices of the Na- 

 tional Council of Horticulture include 

 articles on "Scarlet Sage or Red Sal- 

 via," "Easily Grown Vines" and 

 "Pruning Shrubs." 



This is an excellent time to buy glass. 

 Even if you do not expect to need it this 

 season, buy and store some, just as a 

 matter of insurance, good speculation, or 

 whatever you wish to call it. 



The second part of the transactions of 

 the Massachusetts Horticultural Society 

 for the year 1908 has been issued. It is 

 a pamphlet of 296 pages, devoted to the 

 annual reports and a list of the mem- 

 bers of the society. 



In England there has been agitation 

 for several years over what they call the 

 daylight saving bill in parliament. It is 

 proposed to get an hour more daylight 

 in summer by moving the clock ahead one 

 hour, the idea being that all business 

 shall proceed on the same hours as before 

 the clock was changed; therefore, every- 

 one would get down to business one hour 

 earlier in the morning and quit an hour 

 earlier at night. The project has the 

 support of a portion of the horticultural 

 trades, but the gardeners see nothing in 

 it. They rise at daylight and quit at 

 dark anyway, and changing the clock will 

 not make any more daylight for them. 



A TRAVELER'S NOTES. 



A Belgian plantsman, having com- 

 pleted a tour of the trade in the United 

 States and being about to start for home, 

 sends $2.50 to have the Review sent to 

 the firm in Belgium, and writes from 

 Geneva, N. Y. : 



Sometimes we are advertising in the florists' 

 papers and as I find out your paper has more 

 subscribers in the eastern states than any other 

 florists' paper, my next advertisements will be 

 in your publication. 



KEPT HIM BUSY. 



There are many factors which may in- 

 fluence an advertiser part of the time, 

 but it is actual results which influence 

 him most of the time. 



The ad we had in your paper the last two 

 months certainly kept us what they call 

 "humping," for orders came in every day and 

 they are coming yet. I am certainly more than 

 satisfied. WilUam Ehmann. 



Corfu, N. Y., AprU 12, 1909. 



THROW IT AVAY. 



At a recent meeting of nurserymen, 

 Herbert E, Chase discussed credits. Said 

 he : " Rather than sell your surplus stock 

 on credit to doubtful p^rticg, burn it. 

 You will make more money^save your ink 

 and postage ahd be a heap happier." 



Too many florists forget all about the 

 credit of the customer when he asks for 

 stock they are anxious to move. 



HAMMOND URGES ACTION. 



The Review is in receipt of the fol- 

 lowing telegram from Benj. Hammond, 

 secretary of the S. A. F. committee on 

 tariff : 



' ' The cost of greenhouse glass at pres- 

 ent is low. The Payne bill for green- 

 house size remains the same. It is to be 

 expected that a combination will be made 

 to bring about much higher prices. The 

 tariff committee of the 8. A. F. urges 

 each user of glass to write to his senators 

 and congressmen requesting a reduction 

 of half a cent a pound on common win- 

 dow glass." 



CHICAGO. 



The Great Central Market. 



Easter brought an enormous volume of 

 business to this market, on the whole at 

 least as great as ever before, both in 

 quantity of^stock handled and in the total 

 moneys received. Certainly everyone had 

 all that he possibly could do. 



The feature of the market was the re- 

 versal of conditions as forecasted by 

 nearly everyone in the market. Where it 

 had been predicted that roses would be 

 abundant and carnations comparatively 

 scarce, it proved that the siipply of car- 

 nations was plethoric, while roses were 

 on the short side. Beauties proved the 

 only real scarcity, where it had been ex- 

 pected there would be enough to go 

 around. If advance orders had not called 

 for all the Beauties there were in the 

 market, and then some, it would have 

 been possible to have asked a good ad- 

 vance over quoted prices. In other lines 

 supplies generally were adequate. While 

 it was not always possible to pick up 

 just the article wanted, no one went 

 without flowers because flowers could not 

 be had nor because prices were too high; 

 there was something within the reach of 

 every buyer. 



The scarcity of Beauties caused a great 

 deal of running around when the time 

 could ill be spared and turned a part of 

 the demand onto other roses. Killarney 

 was the most popular item on the list, but 

 good Maid and Bride sold well and Rich- 

 mond also cleaned up quickly. The good 

 roses all commanded quoted prices, but 

 the heat wave the first of the week caused 

 a large part of the stock to arrive too 

 open for shipping purposes and this 

 went cheaper. Some belated arrivals 

 Sunday did not find buyers. 



It nearly always happens at a holiday 

 that good stock is not overabundant while 

 the shipping orders are being handled, 

 no matter what may be the situation 

 after they have gone out. This was the 

 case with carnations. While they were 

 not scarce at any time, neither were those 

 of first-class shipping grade overabun- 

 dant April 8 and 9; but the supply was 

 large enough so ^at prices were a little 

 easy. Saturday's receipts, as not infre- 

 quently happens, were far above what 

 had been expected. The result was that 

 the stock not strictly first-class found 

 buyers at only the cheapest prices. The 

 slump in values was particularly bad on 

 Enchantress and Rose-pink Enchantress, 

 and these two constitute the larger part 

 of the receipts. Pretty fair carnations 

 were sold at $10 per thousand Easter 

 morning. 



A fortnight ago so many people said 

 good lilies would be scarce that the early 

 buying was brisk, for prices were easy. 

 Three days before Easter it looked as 

 though the stock was pretty well sold out, 

 and a good many wholesalers looked for 



