APBII. 22, 1909. 



The Weekly Florists^ Review* 



25 



To My Patrons and Frionds in All Branclios of Tho Trado 



I beg tOb thank you for the unbonnded confidence you have expreesed toward me this past Easter, as exempli- 

 fied by the unprecedented amount of business I was enabled to handle through your reliance in my ability to fill 

 your orders or to dispose of your products. I take this method of assuring you all of my sincere gratitude toward 

 you, and wish at the same time to emphasize the fact that growers and retailers can be brought amicably together 

 only through the intermediary of a middle man or commission dealer who has at heart the interest and welfare of 

 both parties. 



It has ever been my aim to find the best market possible, in order that growers who sold their flowers through 

 my establishment should receive the highest market values, and to this end I have traveled extensively and have 

 been successful in establishing business relations in many other cities, to the mutual advantage of growers and 

 myself. 



With my steadily increasing volume of business, I found it necessary to secure the most commodious store 

 available in the Wholesale Cut Flower district, and consider myself fortunate, indeed, when I became established 

 in my present location. I have the most up-to-date and best equipped wholesale flower store in New York City. 



I wish also to advise my patrons and friends that, increasing a business in volume to such an enormous extent 

 as has resulted from my efforts, necessarily brings with it increasing cares and responsibilities, and I have 

 associated with me Mr. M. W. Kempner, a business man of qualifications admirably adapted to assist me in still 

 making the business dealings between grower, retailer and commission man more profitable to each other. 



Assuring all that in the future I will, as in the past, endeavor to further the interests of grower and retailer 

 alike, I am. 



Yours truly. 



The Wholesale Florist 

 of New York 



Mention The feeview when you write 



Bay Trees Bay Trees 



2000 just to hand 



JULIUS ROEHRS CO. 



Rutherford, N. J. 



Mention The Review when you write. 



NEVYORK. 



TheMaricet 



The face of nature has changed in a 

 day. Spring is here and the chill of 

 the last week was winter's farewell. 

 Magnolias and forsythias are in bloom. 

 The leaves are opening and the grass 

 in the parks is green. The temperature 

 IB up to 70 degrees and the spring sun- 

 shine has flooded the wholesale cut flower 

 market with everything in great pro- 

 lusion. It would take more than a Pat- 

 ten to comer the rose market, judging 

 by the shipments arriving daily. The 

 day of the 8-cent loaf may be here, but 

 the 8-cent Brides and Maids have de- 

 parted on summer tours. It was a mighty 

 rat Maid that asked over 4 cents Mon- 

 'lay, April 19, All varieties of roses 

 ^a^ve fallen. A lot of 500 Eichmond, 

 selected, brought only 3 cents early in 

 the week, and Chatenay and even Kil- 

 larney joined the procession of the retro- 

 graders. 



Carnations have dropped to low quota- 

 tions and grand stock in quantity can 

 t'G had at 3 cents, while the common 

 R^ades have fallen to 50 cents per hun- 

 ' H 1- ?"'^°"^ ''tock is again abundant 

 ■ind lilies have been more than cut in 



two, 4 cents to 6 cents buying the best 

 of them. One of the violet Mngs says, 

 ' ' Cut 'em out, ' ' when asked for an aver- 

 age quotation. Few are coming in and 

 10 cents to 35 cents will probably hold 

 until they vanish for the season. The 

 history of the violet for the season of 

 1909 will make interesting reading. It 

 has been full of lessons that the wise 

 grower perhaps will heed. But its crown- 

 ing idiocy was holding on the plants for 

 days before Easter, the enormous sup- 

 ply, to ship it scentless and dropping 

 upon the sensitive New York market. 

 The Easter returns were a practical pro- 

 test that should be far-reaching in its 

 effect. 



Guttman Admits Partner. 



So rapidly has the business of Alex. J. 

 Guttman developed recently that he has 

 found it expedient to increase his facili- 

 ties through the admission of a partner. 

 The new associate is M. W. Kempner, a 

 young business man of splendid character 

 and wide experience. Mr. Guttman is 

 still a young man, in his early thirties, 

 and both these gentlemen have a host of 

 personal friends who wish them great 

 success in their undertaking and a con- 

 tinuance of the growth which has char- 

 acterized Mr. Guttman 's business since 



its inception. The firm name will remain 

 unchanged. 



Vaxiout Notes. 



The tragic death of John Scott, of 

 Brooklyn, is reported on page 14. 



Charles Thbrley, at his Fifth avenue 

 and Forty-fourth street store, has an 

 effective spring outside decoration, the 

 whole front boxing filled with daffodils, 

 with yellow paint adding to its effective- 

 ness. 



In a comer store on Fifth avenue the 

 whole front window is filled with Killar- 

 ney roses, ticketed $1 per dozen, and a 

 sign, "The New Way," tells the story. 

 Quite novel for society's thoroughfare. 



The left-over plants from Easter were 

 mostly large azaleas and daisies and 

 these have done duty in decorations, so 

 that the retailer has had few complaints, 

 and the general returns from the holiday 

 have been universally satisfactory. 



Lord & Burnham are stretching enter- 

 prising hands towards the boundless 

 west. The company has definitely de- 

 cided to open a branch office in the Kook- 

 ery building, La Salle street, Chicago, 

 May 1, with George Sykes, of New York, 

 as resident manager. 



George E. Bradshaw, at one time in 

 the wholesale cut flower business at 53 



