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The Weekly Florists^ Review. 



Mat 6, 1909. 



New Store of Samttel Graff, Seattle, Wash. 



trouble, and they are usually quite will- 

 ing to do so. 



I presume each and every florist has 

 a somewhat different way of keeping 

 track of boarder plants, but perhaps 

 many have no way at all. Each plant 

 should be properly labeled, preferably 

 with a copper or zinc label. This label 

 should bear the name of the owner and 

 number of plant. A record should be 

 kept and the condition of the plant upon 

 receival noted in the record, to avoid 

 trouble when the plant is returned. When 

 your wagon brings in some plants which 

 are not apt to live over night, call up 

 or write the customer right away; neg- 

 lect is simply borrowing trouble. 



A NEW SEATTLE STORE. 



Sam Graff, formerly of Chicago and 

 later of the firm of Graff Bros., Colum- 

 bus, O., removed to Seattle, Wash., some- 

 thing over a year ago, and opened a 

 flower store at 1515 Pike place. Seattle 

 is a first-class flower town, and the busi- 

 ness there is growing as rapidly as in 

 any city in the United States. His ven- 

 ture proved so successful that he de- 

 termined to open a second store, at 921 

 First avenue. This was ready for busi- 

 ness at Easter, and is shown in the ac- 

 companying illustrations. 



The store is 20x135, and is fitted up in 

 the most modern style, with every fa- 

 cility for handling the best class of 

 trade. It not only is one of the hand- 

 somest stores on the Pacific coast, but 

 would be a credit to any of the large 

 eastern cities. Thomas B. Pritchard is 

 in charge. 



PICTURE POST-CARDS. 



One of the favorite means of advertis- 

 ing now adopted by retail florists is the 

 souvenir post-card. With the development 

 of the post-card craze has come a process 

 of manufacturing colored cards, some of 

 which are excellent reproductions from 

 photographs of flower stores. The post- 

 ofiice department now permits a division 



of the front of the card, giving half for 

 the address and half for an advertise- 

 ment. It makes a first-class advertise- 

 ment for a retail florist to print a col- 

 ored illustration of his store occupying 

 the entire back of the card, with an ad- 

 vertisement of seasonable character 

 printed on the left half of the front. 

 The Fred Haupt Co., Louisville, is send- 

 ing out such a card. 



STEAMER FLOWERS. 



The outward tide of European travel, 

 now really a matter of no special month 

 or season, is at its heaviest in summer, 

 because that is the vacation time. Peo- 

 ple have the money, nowadays, for travel, 

 only more of them have leisure in sum- 

 mer, so it pays to keep an eye open for 

 steamer trade all the year around, giving 

 it a little special attention in the season 

 when other lines of the flower business 

 are dullest. 



It is quite the fashion to send flowers 

 to one's friends sailing from home. In 

 New York it is a big item of the summer 

 business with all the first-class stores, 

 but especially with those represented in 

 the Review's department of Leading Re- 

 tail Florists, for they receive the mail 

 and telegraph orders from other florists 

 all over the country, both from those 

 who have these orders frequently and 

 from those in smaller cities, who forward 

 such orders only once in a while. 



Since so many people scattered all 

 over the country have achieved sudden 

 riches, the number of florists who make 

 money out of these exchange orders has 

 greatly increased. The local florist who 

 lets it be known that he has facilities 

 for delivering flowers at the ends of the 

 earth on a few hours' notice will find 

 himself frequently called on, not only to 

 deliver bon voyage tokens on board out- 

 going steamers, but debutante bouquets, 

 birthday bunches, lovers' favors and 

 funeral flowers. 



Really, all the facilities you need for 

 handling this business and making twenty 

 per cent is the latest copy of the Review 

 and a little printer's ink. The copy of 

 the Review is for your own private in- 

 formation; the printer's ink is for call- 

 ing the attention of the public. 



The accompanying illustration is a re- 

 production, reduced to one-fourth its 



New Store of Samuel Graff, Seattle, Wash. 



