The Weekly Florists^ Review . 



May 13, 1909. 



SINRAM'S STORES. 



A. C. Sinram opened his first flower 

 store in Denver in July, 1906. The loca- 

 tion was 1555 Arapahoe street, opposite 

 the postoflice, the store as it appeared 

 this Easter being shown in one of the 

 accompanying illustrations. The store 

 was a success from the start, and this 

 season Mr, Sinram opened a second store, 

 at the corner of Fifteenth and Tremont 

 streets. The new place was ready March 

 10, and the accompanying illustrations 

 give an idea of its size and equipment. 



Mr. Sinram was after a larger and bet- 

 ter place, where more up-to-date methods 

 could be followed and where he would be 

 able to secure his share of tlie rapid in 

 crease in the flower business in the Colo- 

 rado metropolis. How well he has pro 

 vided these facilities the pictures show. 

 The store is several times tiie size of the 

 first one. and is finished throughout in 

 white enamel with marble tables, tiled 

 windows and floors. 



But the principal point of the equip 

 ment is inconspicuous. It consists of an 

 artificial refrigerating plant, something 

 with which few retail establishments are 

 as yet equipped. Those who are located 

 where they can take advantage of arti- 

 ficial refrigeration find it a great ad- 

 vantage, in cleanliness and saving of 

 work, as well as economy of money. Mr. 

 Sinram has his artificial refrigeration to 

 cool his window display cases, one of 

 which shows at the left in the picture 

 of the interior of the new store. The 

 refrigerating coils show inconspicuously 

 at the upper left-hand corner of the j)ie 



MOTHERS' DAY. 



It Will Pay to Push It. 



It often happens that anticipation is 

 better than realization — and so some say 

 it was with Mothers' day. 



Last year Mothers ' day caught florists 

 unprepared and it seemed bigger than 

 it really was. This year a great many 

 made preparations to meet a large de- 

 mand, but few did anything toward as- 

 sisting the publicity work for Mothers' 

 day, and some thus were disappointed 

 in the business done. There was a fait 

 demand; indeed, in juany places it was 

 an excellent demand, but there was no 

 really general observance of the day. It 

 takes still a great df^al of advertising to 

 bring such a condition about. 



Every florist should mark down 

 Mothers ' day for next year and do his 

 part toward advertising it. The senti- 

 ment appeals everywhere and Mothers' 

 day can be made one of the best days of 

 the year, with publicity. It will not come 

 all at once, and it will not come at all 

 if the trade pours cold water on it. The 

 general observance of Decoration day has 

 come about gradually through a quarter 

 of a century. 



How It Works. 



I wish to let you know that Mothers ' 

 day was a success in Lowville, N. Y. 

 There was a special service in the Pres- 

 byterian church, the church being beauti- 

 fully decorated in white and green. A 

 white carnation was given at the door to 



A. C. Sinram's First Denver Store 



ture. The a|)itaratui als.) furnishes a 

 large amount of storage refrigeration in 

 the basement, making it possible to carry 

 a large and complete stock at all times, 

 and to take a<lvantage of many favor- 

 able opportunities for buying. 



WiLLIAMSPORT, Pa. — Lightning struck 

 the greenhouses of Frank Hill April .3i» 

 and .$1,000 damage was done. 



New Castle. Ind. — Weiland & Olinger 

 have purchased L. A. .Tennings' green- 

 house range, near the Union station. 



each person who did not have one. The 

 local papers took an interest in the mat- 

 ter and gave an interesting description 

 of the ob.servance ' of the day, asking 

 everyone to wear a white carnation. It 

 will be a big flower day in course of 

 time. Wm. R. Keay. 



In the Southwest. 



Tulsa, Okla.. came bravely to the front 

 May 9 in observing Mothers' day. The 

 City Federation of Women's Clubs in- 

 duced the mayor to issue a proelama I 



tion, churches held special services and 

 the day was made much of. By noon 

 of Sunday there was nothing in town 

 that looked like a white flower and 

 "yours truly" did a flourishing busi- 

 ness. As far as can be learned, Tulsa 

 was the only town in Oklahoma to gen 

 erally observe the day. At least she is 

 not in the rear, thanks to your sugges- 

 tions of April 29. I thought you might 

 like to know. • Perry N. DeHaven. 



A SusKeition. 



Mothers' day would be more success- 

 ful than McKinley day. I would sug 

 gest to wear for a living mother any other 

 color than white, and the white only for 

 the dead. This would move all colors of 

 flowers and stock can be sold for con- 

 siderably lower prices. Even small boys 

 wore flowers, but most interest was given 

 by ladies to Mothers ' day ; men as a 

 rule are always too busy to think about 

 it. F. J. Olsan. 



Observance at Des Moines. 



Hundreds of men and boys in Des 

 Moines were deprived of the privilege of 

 wearing white flowers in honor of their 

 Mothers May 9 because the florists' sup- 

 plies were exhausted before the break of 

 day. 



Sunday had been declared Mothers' 

 day in a proclamation issued by Mayor 

 Mathis, conveying the suggestion that 

 every man and boy wear a white flower 

 in lionor of his mother. The plan was 

 received with readiness and as a result 

 May 8 was the biggest white flower 

 day in history. One prominent florist 

 said that no less than 10,000 carnations 

 alone were sold. Before the closing hour 

 Saturday night every white carnation in 

 the city had been ordered. Then, when 

 the white carnations could no longer be 

 purchased the demand for white roses 

 l)egan, and when that flower was no 

 longer to be had it turned to others of 

 the same color. Before the afternoon 

 was half gone the supply was entirely 

 exhausted. 



Scores and scores of men walked 

 from one flower store to the other and 

 turned from each, disappointed. Not a 

 white flower was to be had for those who 

 did not anticipate the tremendous de- 

 mand. 



The altars of the churches were verita- 

 ble piles of white flowers, and appropri- 

 ate services were held in many of them. 

 Old-fashioned songs, such as "Rock of 

 Ages, " " Nearer, My God, to Thee, ' ' and 

 "Jesus, Lover of ily Soul," were sung. 

 At the Central Church of Christ mem- 

 bers of the Women's Relief Corps were 

 guests of honor and hundreds of men in 

 the audience wore white boutonnieres. It 

 was a (lav of white the citv over. 



Lawtox, Mich. — Miss Isabel Bitely, a 

 teacher in the ])ublic schools of Evans- 

 ton. 111., has purchased land in this vicin- 

 ity and will begin business as a violet 

 grower when the present term of school 

 closes. She has made arrangements for 

 the building of a greenhouse, the first of 

 a number to be constructed. 



Norwich, Conn. — .Jacob Reid, who has 

 been a resident of this city for the last 

 eight years and was gardener for the 

 late Mrs. John Mitchell, has accepted a 

 l)osition as head gardener and florist on 

 the Bradley estate, at Brattleboro, Vt. 

 This estate is an extensive one, on the 

 banks of the Connecticut river, and cm- 

 jiloys several gardeners. 



