12 



The W Ay Florists' Review. 



Septembeb 7, 1911. 



bits of formal work I ever saw were 

 made of odds and ends and unusual 

 things, especially in summer, when the 

 stock of roses and carnations is either 

 a minus quantity or scarcely present- 

 able. A large assortment of foliage, 

 iu green, red and brown, stands at 

 your command. Then, when we have 

 an abundance of foliage at hand, we 

 waste it. We throw away rose stems, 

 carnation foliage and bulb leaves by 

 the bushel and buy ferns to use with 

 the flowers, both in loose bases and as 



Ca background for pieces. Why would 

 it not be more economical, as well as 

 more artistic, to use the natural foliage 

 with each kind of flower? 



When arranging a spray or flat piece, 

 consider that when placed on a casket 

 the side" view is more studied by those 

 present, as they sit through the service, 

 than is the top or face of the piece. 

 After laying on a neat background, 

 make the outside edge as attractive as 

 the top. Too often the edge is as raw 

 as an unfinished seam. At least plan 

 for a little finish of small flowers or 

 green, which shall hide the forests of 

 picks and wire which support the flow- 

 ers on the top, or the face of a piece. 

 To Avoid Monotony. 



How fo vary the stj'lo and finish of 

 a number of sprays to be sent to the 

 same funeral, with no great assortment 

 of flowers or varieties to draw from — 

 this is a problem that bobs up serenely 

 every once in a while. Well, let us see 

 how many schemes we can* evolve 

 from one variety of pink roses, in 

 quantities of two to five dozen. One 

 may he a long, slendervspr,^^% with the 

 stems left the natural length, not neces- 

 ■ sarily straight or decidedly curved, but 

 just as they will. Tie with chiflFon 

 or ribbon to match, in two thick ro- 

 settes with long ends. Make another 

 of shorter, bushier style, with the stems 

 wired so as to stand out and up saucily. 

 Let them radiate in all directions. Tie 



bud and made heavy at the bases. 

 Bring the two stem ends together, 

 cross them and tie. Bring the two tips 

 together and wire. Use a full tie, with 

 short loops and ends, and you have 

 ap informal crescent wreath. A loop 

 o'IfNo. 21 wire, clinched to the stems 

 un3%Hieath in several places, will keep 

 the shape of tfee design. 



For a large spray make two tapering 

 sprays and fasten them together end 

 for end. If the double stem end is 

 thick and strong, stem a few shorter 

 roses and insert over the stem space 

 as in moss. Do not allow the attitudes 

 of these last roses to be too angular 

 and straight. Let them recline, and 

 grade them from that position to an 

 erect one in the center. 



To still another add a shower on the 

 stems or a group of adiantums. To 

 another add a band of smaller flowers 

 of contrasting colors, such as forget- 

 me-nots, pansies, alyssums or others. 

 Then a large spray may be supple- 

 mented by a small spray or two, as 

 branches. As a further deviation, 

 throw back several stems from the 

 main spray over the stems, letting 

 them remain as they happen to fall, 

 over or under the tie. G. B. 



THE MULLANPHY AUTO. 



The problem of delivery for retail 

 flower -stores never was simple, and it 

 becomes more complicated every day.. 

 Since the automobile has come into gen- 

 eral use, the retailer 's problem is even 

 more difficult than before. Retailers 

 who have adopted the automobile, 'and 

 many hundreds have done so, speak in 

 highest terms of the efficiency of the 

 service when all goes well, but many 

 say, after some experience, that thej^ 

 find the high priced, high class motor 

 wagons ' ' a necessary evil. ' ' .For in- 

 stance, the car shown in the accom- 

 panying illustration has been run since 

 April 1 by Kingsley & Seeger, proprie- 



Automobile Used by a St. Loais Flower Store. 



in the center with a chiffon butterfly 

 bow. For a third scheme, arrange a 

 long, slender spray. When finished 

 pull the top around to the stem end, 

 fasten with a slender wire and you 

 have an informal wreath. 



An Informal Orescent Wreath. 

 Another: Arrange two long, slender 

 sprays, each tipped with a half blown 



tors of the store known as Mullanphy 

 Florist, at St. Louis. It is a White car, 

 the second of its type in St. Louis. 

 There is nothing handsomer on the 

 street, but in the first four months the 

 tire expense was $200. In this con- 

 nection it should be noted that the 

 period included long stretches of the 

 hottest weather ever known at St. 



Louis and that hot weather always is 

 hard on tires. "William A. Seeger says 

 he believes the car to be more ex- 

 pensive than horse delivery, unless it 

 is kept busy, but that if the volume of 

 business is enough to keep the car on 

 the go, it is cheaper than doing a sim- 

 ilar amount of delivery with horses. 

 The firm has not yet felt able to dis- 

 pose of the two white wagons, drawn 

 by dapple-gray horses, with which 

 they have previously done their de- 

 livery. 



Incidentally, Kingsley & Setfger 

 started in the flower business four 

 years ago, neither one having any ex- 

 perience in -the trade. Now they have 

 thirteen employees and use an immense 

 amount of stock, principally in funeral 

 work, which has been their specialty. 

 F. T. Delaney, who sits at the wheel in 

 the auto, was the first employee of the 

 firm. 



OVERHEABD. 



"Five years ago today," said the 

 neighbor, "I gave up my liberty. No, 

 not jail, the same old stall — matri- 

 mony. ' ' 



"Well," said the Florist, "if it hap- 

 pened five years ago today, this is your 

 wooden wedding anniversary, and of 

 course you're observing the date prop- 

 erly. I suppose you're going to send 

 your wife a box of fliowers?" 



/'Well, no, I hadn't thought of doing 

 it,*" said the neighbor. 



"Aren't you going to make her a 

 little present in commemoration of 

 that wooden anniversary?" inquired / 

 the Florist. 



p*'No, I don't think I'm going to do 

 that," doggedly answered the neigh- 

 bor. 



"Well, it was a wooden wedding, all 

 right, even when it took place five 

 years ago," said the Florist. "Your 

 wife got a blockhead then, and she 

 still has him." 



And the neighbor wondered. 



Though of course some men never 

 can understand why a woman is so 

 keen about remembering anniversaries, 

 any more than some women can under- 

 stand why a man is so keen about 

 batting averages, S. S, 



. GINEBABIAS FOB EASTEB. 



Can you give me some information 

 about growing cinerarias in frames? 

 When will it be safe to put them out, 

 »o as to have them in bloom for Eas- 

 ter in 4-inch and 5-inch pots? I can 

 keep them inside until the last potting. 

 When shall I sow the seed? J. L. 



Lose no time in sowing the cineraria 

 seed. It would have been better to 

 have it sown by the middle of August. 

 Cinerarias do well in frames until the 

 middle of November if protected by 

 mats on cold nights. They require a 

 cold house; one not over 45 degrees at 

 night in winter suits them best. As 

 Easter comes much earlier in 1912 than 

 in 1911, you should be able to hold 

 your cinerarias back in a cool house 

 until that time, April 7, by shading 

 the gldss well and giving plenty of 

 ventilation, Coldframes in spring 

 would not hold the plants back any 

 better than a greenhouse. When in 

 flower they can be stood on the floor 

 of a cold cellar and held in good con- 

 dition for a week or ten days. Better 

 flower your plants in 5-inch and 6-inch 

 pots; 4-inch pots are too small. 



C. W. 



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