Septembeb 14, 1911. 



The Weekly Florists' Review* 



25 



OPENING 



McCALLUM CO. 



i 



BELL PHONE 

 •ibO'i MAIN 



341 HIGH AVE. 



CUYAHOeA PHONE 

 236 VENTRAL 



CLEVELAND 



SEP. 30 



W. Q. POTTER, Mgr. 



TO 



GROWERS 



or OHIO AND INDIANS 



We will open a first-clesa Wholesale Cut Flower and Florists' Supply House on the above date, where 

 we can dispose of your stock to advantage. We can and will give you satisfaction, as proven by our great 

 success in Pittsburgh. All our growers there are putting up more glass. We will give you weekly reports 

 and WEEKLY SETTLEMENTS. We need growers of good stock, and wish to comnaunicate with you at once 

 regarding your output this season. Come and talk it over with us, or better yet, drop us a line and we will 

 go and talk it over with you. 



J 



Mention The Heview wht'ii yovi write. 



Nature's Choice 



Of colors is Green — and nowhere 

 do we find a more beautiful, rich and 

 harmonious shade than the Green of 

 our new CYCAS LEAF. 



RICE STANDARD CYCAS 



retains its marvelous Green perma- 

 nently. No fading or shriveling. Not 

 a painted or varnished leaf, but a 

 wonderful, original leaf that is perfec- 

 tion itself. Let us forward samples, 

 p^ces, and tell you how to save 

 rnoney. 



Introduced and Sold Exclusively by 



M. RICE & CO. 



The Leading Florists' Supply House 

 and Ribbon Specialists 



1220 Race St., PHILADELPHIA 

 Mention The Review when you write. 



evening, September 25, at the club 

 rooms on Detroit avenue. 



Various Notes. 



The Chamber of Industry's west side 

 exposition came to and end Septem- 

 ber 9, after a successful week. Knoble 

 Bros, and Wilhelmy Bros, were the 

 only florists who had booths and each 

 firm reports being well pleased with the 

 direct and indirect advertising secured. 

 Knobles kept a table decoration going 

 all through the week, changing the 

 color scheme each day. Saturday, the 

 closing day, lavender scabiosa was used, 

 with Shasta daisies, larkspurs and 

 maidenhair, making one of the dainti- 

 est tables of the week. 



Growers, Attention! 



Why not sell your own stock? 

 We have the finest location in 

 the Chicago market and space 

 enough to accommodate sev- 

 eral growers selling their own 

 stock. 



PERCY JONES 



. 



56 East Randolph Street, 





CHICAGO 



Mention The Review when you write. 



Some of the growers have received 

 shipments .of Dutch bulbs. 



F. C. Witthuhn and John Leuschner 

 are home from a three months' visit in 

 Germany. 



Carl Gerdum, the Lakewood orchid 

 and valley grower, is sending in some 

 fine labiatas. 



Visitor: J. J. Karins, representing 

 Henry A. Dreer, Inc., Philadelphia. 



F. A. F. 



There will be another wholesale 

 house here the coming season, as the 



McCallum Co., of Pittsburgh, announces 

 that it will open one at 421 High ave- 

 nue, September 30. This is a central 

 location and, as Clleveland is growing 

 rapidly, the McCallum people feel sure 

 tb^re is room for another first-class 

 house. This concern has been quite 

 successful in Pittsburgh. W. Q. Potter, 

 who moved to this city some time ago, 

 will manage the business here. 



. Baraboo, Wis.— Wm. Toole & Son 

 I are planning to open a downtown re 

 tail store. 





