•■•-4t::~ -'.^ V .' .\ -^A-:. 



Skptembeb 21, 1911. 



The Weekly Florists^ Review. 



31 



tt 



ITS RICE FOR QUALITY AND PRICE '' 



MAGNOLIA LEAVES 



Rush orders for floral designs try your nerves. Here's a practical suggestion — 



Make up a stock of popular pieces, using Rice Magnolia Leaves, place in ice 

 chest; they keep indefinitely. When immediate demand comes, add sprays 



^ of natural flowers, Rice Standard Ribbons and Chiffons and your order is 



' ready in a jiffy. 



Thousands of florists profit this way. Suppose YOU try it. Get samples. Un- 

 equaled quality, lowest prices. Sold only by 



M. RICE & CO., 



1220 

 Race Street, 



PHILADELPltoV 



THE LEADING FLORISTS' SUPPLY HOUSE AND RIBBON SPECIALISTS 



Mention Tbe Review when you -write. 



BULLETIN No. 1 



We have just received in splendid condition and take pleasure in offering you special 



value in 



BEECH ^PR^S 



Very large and first quality Beech Sprays in brown and gree 

 sprays. These sprays are 5 feet long, very useful for decorati 

 them in bunches, assorted sizes, $1.00 per 100. 



L2.00 per 100 

 e also have 



JOSEPH G. NEIDINGER 



1513-15 Germantown Avenue, 



Philadelphia, Pa. 



MentloQ Tbe Review when you write. 



Albert Hart, who is snugly located 

 '•n Lake avenue, has one of the most 

 I'ompact and up-to-date greenhouse 

 ranges on the west side. Everything 

 in the greenhouses is spick and span, 

 showing everywhere painstaking care 

 and personal interest in small details. 

 As a consequence there are many in- 

 terested visitors of the better class, 

 who become regular customers. One 

 of the improvements being made here 

 now is the constructioij.. of cement 

 walks throughout all ffie^houses, for 

 the benefit of customers and employees 

 ■'like. 



Mrs. Lincoln Brown, who has a most 

 attractive store at the junction of Lake 

 avenue and Detroit street, is sanguine 

 as to the prospects for a good season 

 and has already booked several good- 

 sized decorations for the "buds" that 

 will blossom out this fall. Mrs. Brown 

 is well pleased with her location. The 

 addition of several large business 

 blocks, to be built in the near future, 

 will make the location quite a business 

 center. 



"Hart Bros." is the new sign that 

 looks invitingly at prospective custom- 



ers out on Detroit street. Herman 

 Hart, who has conducted a successful 

 business in this city for the last twenty- 

 five years, has sold his interest in the 

 business to two of his sons, who will 

 carry on the business in the future. 

 They arc hustling, wide-awake young 

 men and have already started to put in 

 several improvements, with an eye to 

 expanding the already large business. 



Away out on Clark avenue, near 

 "Ducktown, " is a surprisingly neat 

 store and a range of houses, presided 

 over by Mr. and Mrs. L. "Walters. They 

 have built up an excellent home trade, 

 which is ever on the increase. By dint 

 of hard, concentrated effort, this couple 

 have built up a paying business where 

 others would fail through lack of con- 

 fidence and pluck. 



LA CBOSSE, WIS. 



\ This city and surrounding districts 

 ■ivere swept by a destructive hail storm 

 on the afternoon of September 11, and 

 the florists, as usual, suffered the heav- 

 iest loss. 



The greenhouses of Theodore Kie- 



nahs, 1300 Madison street, were the 

 worst battered by the storm. A total 

 of 15,000 square feet, or half of the 

 total number of square feet in the 

 greenhouses, were completely shattered. 

 He estimates his loss at about $1,000, 

 with insurance at about half the sum. 



The La Crosse Floral Co. was the 

 next heaviest loser, 5,700 square feet 

 of glass being broken, with a loss esti- 

 mated at over $600. 



The Oak Grove cemetery greenhoui^es 

 were also badly damaged by the heavy 

 hail stones, about 2,500 feet of 

 glass being smashed. OflScers of the as- 

 sociation were unable to state the ex- 

 act amount of the loss, but it is esti- 

 mated at over $300. 



The greenhouses of the Salzer Seed 

 Co., at Adams and Eighth streets, es- 

 caped with little damage, while the 

 greenhouses of Mrs. A. Guillaume, 

 on South Sixth street between Main 

 and King streets, were damaged only a 

 trifle. 



The hail storm was general through- 

 out this section of the country. 



It was accompanied in this neighbor- 

 hood by a drenching rain, one of the 



