The Weekly Florists^ Review* 



September 21, 1911. 



ANNOINCEMENT! 



On MONDAY, SEPTEMBER 25th, we will be open for business at our 



New Building, Northwest Corner of Twelfth aiid Race Streets 



The most modernly equipped establishment devoted to the wholesale florists^ 

 business in the United States. Our supply of cut flowers will be larger and 

 better than ever. Our facilities will be increased three-fold. 



To our customers this means BETTER SERVICE— ENTIRE SATIS- 

 FACTION. Our business organization will merit your complete confidence. 



Yoa are InTited to inspect ear eitab|j|li«ent. It is one ef tlie pointsef interest to anyone in tiie Trade visiting riiiktj(elplua. 



We are Headquarter^m Philadelphia lor 



HIGH GRM)E DAHLIAS 



The best varieties, and flowers showing exceptionally fine culture. We can have your order selected, 

 packed and shipped direct from the farms. Our packing is perfect. 



We are offering one of the finest of the Pink Dahlias, which has made a hit wherever shown, 



DOROTHY PEACOCK, at $5.00 per 100. 



Other choice varieties 

 we have are : 



JACK ROSK. dark red. 



LTNDHUBST, bright red. 



STL VI A., pink. 



DKLICK, pink. 



FLORA, wblte. 



ARABELLA, yellow and pink. 



T&LLOW DUKK. 



SIMGLK VARIKTIES, very One. 1 

 aotb CKNTURT. I 



FRINGED 20th CBNTURT. ! 

 GOLDEN CKNTURr. [ 



ECKFORD CENTURT. | 



WILD FIRE. 



Prices : 

 $1.50 to $3.00 per 100 



J 



Look for our classified adv. of Field Grown Carnation Plants* 



Th#^ I tf^A Nii^^^^n Cit .wholesale florists 



'>jl lie ^^%J%9 1^1^99^11 \>V« l»0th4roli «tre«t. PHILADELPHIA. PA. 



Mar> -•«^ — MMMB -m,.^ ,. z: — zHiUSSi^ frgm 7 a. m. to 8 p. m. — ■,^„„„f^ 



Mention The Review when you write 





^ 



heaviest ever experienced within the 

 short space during which rain fell. The 

 temperature fell 20 degrees at the time 

 of the storm. 



PHILADELPHIA. 



The Bising Eastern Market. 



The fall season has opened. There is 

 decidedly more activity in the flower 

 market than at any time during 

 the last three months. The dahlia is 

 the principal flower today and the local 

 stores have used it largely in decora- 

 tion, generally of one color. The ship- 

 ping orders have been for dahlias, or 

 include dahlias with other flowers. The 

 quality of the stock offered is extremely 

 fine. Dahlias, of superb size and color, 

 with stems from fifteen to twenty-four 

 inches 1»»^, are the order rather than 

 the exception. ' I do not mean by this 

 that most of 'the dahlias grade asi^ fancy, 

 but I do mean that £ancy dahlias ^n be 

 .^obtained by aftyone wtio Requires the»y-^ 

 ^^-* pried that is certainly reasonable, 

 everything considered. The buyers have 



discovered that the way to obtain good 

 dahlias is to order them in advance, so' 

 that the order may be packed by the 

 grower. This avoids handling and adds 

 enormously to the keeping quality of 

 the flowers. 



There lias been a little run on 

 Beauties, indicative, people say, of 

 Fashion's return from the resorts. Be 

 that as it may, Beauties have sold well 

 at listed prices and are probably bet- 

 ter value than any other rose. The 

 other roses are improving, Kaiserin, 

 Maryland and the Killarneys leading, 

 with the weather rather a. trifle too 

 warm yet for Bichmond. Melody is 

 coming in and Princeton is expected. 

 Alma Ward has been joined in the 

 fancy class of carnations by O. P. Bas- 

 sett and Mrs C. W. Ward, but there 

 are few fancies and not many more 

 select, while the gulf between the select 

 and ordinary grade is so broad that few 

 of the retailers with critical custom 

 care to cross it. 



Ofchids are increasing rapidly; they 

 have steadily sold down from $9 two 

 weeks ago, t<\ $7.20 and now to $6- a 



dozen. The demand at the lower price 

 is equal to the supply. Valley is in 

 fair supply, with but little selling above 

 $3. Easter lilies are rather scarce, .many 

 of the growers being cut out. Single 

 violets have come. Golden Glow chrys- 

 anthemums are a trifle more plentiful; 

 they are not in demand. Autumn foliage 

 has arrived. 



Summing up, the supj^y of choice 

 flowers, exceptiop; possib^ the smaller 

 roses, is abodl^qual to demand; the 

 supply of poor flowers is greatly in ex- 

 cess of the demand. The summer flow- 

 ers, like gladioli, are about over. As- 

 ters only retain their hold on popular 

 favor, a hold that always seems to out- 

 live their season. There are plenty of 

 poor asters that nobody wants, but there 

 are not enough good ones. 



Oodfrey Asclimann. 



There are unmistakable signs of 

 progress at ten-twelve Ontario street. 

 Godfrey Aschmann has. acquired an- 

 other property and iHff<fing to buili In 

 this case it happeheo'that a represen- 

 tative of the most pM^eSsive paper ar- 



ir:; 



