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Septembeb 21, 1911. 



The Weekly Florists^ Review. 



79 





tVleP*! 



AS A MEDIUM FOR 



The Allied Trades 



■'t a ■ 



AN ADVERTISER IN THE ALLIED TftADES-a firm which 

 maizes an article used by nearly all Florists— recently wrote, at 

 the expiration of his first order : , ^ 



"Replying to yours of the i)th, you may continue th'e Adv. in 

 your publication until forbid. ,_^ 



"We are rather surprised at 'the large number of inquiries 

 secured from the small Adv. in the comparatively short time you 

 have had the order. Up to this time, we feel that the inquiries 

 received are proof that it is money well spent." 



THERE ARE TWO REASONS for advertising. One of 

 these is to add to your business, but an equally important one 

 is to hold that which you already have— to keep your competitor, 

 who advertises, from winning it away from you. 



You achieve both these objects when 

 you tell your story to the whole trad^ 

 through The Review. 



1 inch, single column width. * $ 1.00 each issue 



% column (5 inches) 5.00 each 



yi page ( 10 inches) 10.00 each 



X page ( 15 inches) 15.00 each 



issue 

 issue 

 issue 

 issue 



Full page (30 inches) 30.00 each 



Special positions extra, if granted. Write for rates on yearly contracts. 



Classified, 10 cents per line per insertion, net. 



Review Classified Advertisements are great business bringers at trifling cost. 



ADVBRTISINQ FORMS CLOSE AT 5 P. M. TUESDAYS. 



FLORISTS' PUBLISHING CO. 



Caxton Building, 508 S. Dearborn Street, 



CHICAGO 



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