24 



The Weekly Florists^ Review^ 



SBFTBM BBB 28, Idll. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and SiIanaobb. 



PVBUSHED XVEBT THUBSDAT BY 



The FLORI8T8' Publishing Co. 



S80-560 Caxton Baildingr* 



0O8 South Dearborn St., CbicaKO. 



Tklephonk, Habbison 5429. 



kbqibtkbxd oablk address, ixobvibw. ohioaoo 



Nkw Yobk Office: 



Boroufb Park Brooklyn, N. Y. 



J. AusTiK Shaw, Manaqeb. 



Subscription price. $1.00 a year. To Canada. t2j00 

 To Europe, $2JS0. 



Advertising rates quoted upon request. Only 

 strictly trade adTertlsinK accepted. 



AdyertlsementB must reach us by 6 p. m. Tuesday, 

 to Insure Insertion in the issue of that week. 



Entered as second class matter Itecember 3. 1897. 

 at the post-office at Chicago. III., under the act of 

 March 3, 1879. 



This paper is a meml)er of the Chicago Trade 

 Press Association. 



Index to Advertlaerg, Page 102. 



CONTENTS. 



The Retail Florist.. 9 



— Crowned King of Floats (iUus. ) 9 



— Trimming and Wrapping 9 



— Two Prize Boats (lUus. ) 10 



— The New in Supplies 10 



Sow Bugs or Wood Lice 11 



A Woman Gladiolus Grower (portrait) 11 



Greenhouses on Wheels (illus.) 12 



Albert Stahelin (portrait) 12 



Western Uablia and Gladiolus Society 12 



Direction of Greenhouses 12 



Cuinations — Stem-rot 13 



Seasonable Suggestions — Gardenias 14 



— Polnsettlas 14 



— • Summer Bulbous Plants 14 



— Callas 14 



— Nerlnes 14 



— Hydrangeas 14 



An Acorn (illus.) 14 



Acacia Pubescens 15 



Ferns — Propagating Adiantum 15 



Bidding for Business 15 



Violets— The Dorsett Violet 15 



Poor Growth of Dahlias 15 



Hard Wooded Plants 15 



Roses — Wintering Young Roses 16 



— Potting Field-grown Roses 16 



— American Rose Society 16 



Antirrhinums 16 



Chrysanthemums^<;hrysanthemnm Society's 



Seedling Committees 16 



Detroit 17 



Hartford, Conn 17 



Glen Core, N. Y 17 



Providence, R. 1 17 



Boston 18 



A City In Itself (illus.) 18 



Christian Banning (portrait) 19 



Rochester 19 



Columbus, 20 



New Haven, Conn 20 



The New Nelssen Building (illus.) 20 



New York 20 



Average Date of First Killing Frost 21 



Taking Greeley's Advice (111ns.) 21 



Obituary — George W. Caldwell (portrait)... 22 



— Sebastian Fischer 22 



— Nicholas P. Reddy 22 



— I. L. Powell 22 



Mcriden, Conn 22 



New Orleans 22 



Chicago 24 



Milwaukee .SO 



Philadelphia 8S 



Washington 38 



Evansville, Ind 42 



St. Louis 44 



Springfield, 47 



Steamer Sailings 48 



Pacific Coast 50 



— Substitute for Lath House 60 



— Portland, Ore 60 



— Tacoma, Wash 60 



— San Francisco 60 



Seed Trade News 64 



— Japanese Lily Bulbs 64 



— Vine Seed Crops 66 



— Bean Deliveries 66 



— Holland Bulbs B6 



— Imports 68 



— Prices Going Up ' 68 



— Tulips In Holland 60 



Vepotable ForcInK 63 



— The Boston Convention 63 



Nursery News — Methods of Marketing 68 



Grand Rapids, Mich 74 



Soutbington, C!onn 76 



Baltimore 78 



Greenhouse Heating 90 



— A Change in Size of Pipe 90 



— In Southwestern Ohio 90 



— Piping in Saskatchewan 92 



— Setting a Boiler 92 



— Boiler and Radiation 93 



Pittsburgh 06 



Buffalo 98 



Madison, N. J 98 



Indianapolis 100 



BOOIETY or AMEBIOAV FLOBISTfl. 



Incorpormted by Act of Congress, March 4, 1901. 



OOTcera tcr 1911: President, George Asmna, 

 CblcsKo; Tice-prealdent, R. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Dorner, Urlwna, 

 111.; treasnrer, W. P. Kastlng, Buffalo, N. Y. 



Officers for 1912: President, B, Vincent, Jr., 

 White Marsh, Md.; vice-president, AnsiHt Poehl- 

 maun, Morton Grove, 111.; secretary, John Young, 

 Bedford Hills, N. Y.; treasurer, W. F. Kastlng, 

 Buffalo. N. Y. 



Annual convention, Chicago, 111., Angnst 20 to 

 23, 1012. 



Besults bring advertising. 

 The Review brings results. 



The * ' Berkshire hills ' ' hardy cut ferns 

 now mostly are picked in Vermont, the 

 Green Mountain State. 



The Leo Niessen Co., Philadelphia, is 

 the owner of the new Q-story business 

 block in Philadelphia, to which its cut 

 flower business was removed September 

 25. 



Doener's White "Wonder has made a 

 great hit among the carnation growers in 

 England. September 12 it received an 

 award of merit from the Eoyal Horticul- 

 tural Society. 



Any florist who is sending out orders 

 written on "any old kind" of paper is 

 standing in his own light. Printed letter- 

 heads are so inexpensive that no one can 

 afford to do without. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



There is only one reason for giving 

 trade prices to a retail buyer: the fear 

 that otherwise the order wiU be lost. 

 Some men are not strong enough to turn 

 away, on principle, any order that prom- 

 ises a profit. 



The population of the United States 

 increased twenty-one per cent in the ten 

 years between censuses. If the flower 

 business had increased only in proportion, 

 few of us would be where we are today. 

 Florists have increased their sales much 

 faster than the population has increased. 



With a high-priced automobile for de- 

 livery purposes, the principal items of 

 operating cost are upkeep and deprecia- 

 tion. No use getting an auto to let it 

 run down after a season or two to look 

 and sound like the ice man was coming — 

 there's neither efficiency nor advertising 

 value in that. Keep the auto bright and 

 clean. 



For a new yellow rose to be grown 

 under glass, Frances Eoche, of Newport, 

 offers a prize of $50, to be competed 

 for at any exhibition the American Rose 

 Society selects after Jvme,\1912, It is 

 stipulated that the rosp ra to resemble 

 as nearly as possible the color of Mare- 

 chal Niel, but to be a strong, upright 

 grower. 



The double-page spread in the center 

 of The Eeview is like the lower berths 

 in the center of a Pullman — so comfort- 

 able, accessible and popular that those 

 who went what they want make reserva- 

 tions well in advance. Eight double-page 

 spreads have appeared in the last seven 

 issues, but only one each week can get 

 the center position. 



If the National Sweet Pea Society 

 makes as good a show as possible in 

 connection with the exhibitions of the 

 Rose and Carnation Socieites at Detroit 

 in January it will give the flower another 

 big boost. It should not be forgotten 

 that the time to draw attention to a 

 flower is when the season's supply is 

 waxing, not waning. 



SOCIETY OF AMEBICAN FL0BI8TS, 



Department of Begistration. 



Public notice is hereby given that 

 Loyd C. Bunch, of Fredonia, Kan., of- 

 fers for registration the begonia de- 

 scribed below. Any person objecting 

 to the registration, or to the use of the 

 proposed name, is requested to com- 

 municate with the secretary at once. 

 Failing to receive objection to the reg- 

 istration, the same will be made three 

 weeks from this date. Description: 

 Sport of Feastii; habits of growth, etc., 

 identical with Feastii, with the excep- 

 tion that the edge of the leaf is crested 

 or fluted around the entire circumfer- 

 ence of the leaf. Name: Feastii 

 Bunchii. H. B. Dorner, Sec'y. 



September 21, 1911. 



ABE YOU MISSINQ BUSINESS? 



There still are florists who are miss- 

 ing profits because they do not realize 

 the possibilities offered them by The 

 Review's Classified Ads. Why be con- 

 tent with the limited local demand 

 when these inexpensive little ads open 

 the whole country to youf Why let 

 surpluses go to waste when they can be 

 turned quickly into cash? Here is how: 



Please discontinue my advertisement that has 

 been running in the Classified Department of The 

 Review. I have found it most profitable, as three 

 Insertions have cleaned up my entire stock. — 

 Guy M. Strickland, Baltimore, Md., September 

 23. 1911. 



CHICAGO. 



The Oreat Central Market. 



There is continued improvement in 

 the market situation, but the increase 

 in business has not been rapid. The 

 asters have gone, and the big hole their 

 departure made in the receipts has been 

 filled by increased arrivals of other 

 flowers. Carnations in particular have 

 come in heavily and it has been largely 

 for this reason that the increase in de- 

 mand has had so little effect in stiffen- 

 ing prices. Chrysanthemums also have 

 come in more plentifully and this has 

 had the usual result of a diminishing 

 demand for long Beauties. On the 

 whole, each day's sales for the last 

 week have shown some increase, but the 

 volume of business in money total is 

 not yet up to what it was at this date 

 last year. 



It is interesting to note that some 

 of the Beauty growers are cutting a 

 large proportion of long stems and re- 

 port most of the demand to be for 

 medium and short lengths, while other 

 growers who are cutting mostly me- 

 diums say the orders call for the spe- 

 cial lengths. None of ithe Beauty spe- 

 cialists appears to be thoroughly satis- 

 fied with the condition, but apparently, 

 if one considers the market as a whole, 

 supply and demand are fairly well bal- 

 anced. With some of the growers the 

 cuts of roses have increased consider- 

 ably, and it is noticeable that the de- 

 mand calls for neither short stock in 

 quantity nor the special grades to the 

 extent of holding the prices where they 

 should be in comparison to the market 

 value of the medium lengths. Both 

 short roses and special fancy roses are 

 selling at moderate prices. Killarney 

 shows some effect of dark weather in 

 the color of the flower, but generally 

 speaking the quality of the rose stock 

 leaves little to be desired. The rose 

 list is unusually long this year. In 



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