•'•.-.' -■ ~^7^'''-SJ\:: ^fpu<yr*-^f^' 



OCTOBKK 5, 1911. 



Th« Weekly Fbrists' Review. 



11 



'*»'^-, 



Muir's Michigan Avenue Store is Fifty4ive Feet Wide and Twenty Feet Deep. 



all means make some direct offer. ' * A 

 sign is forfthe man who wants to find 

 you; an advAtliisement is for the man 

 you want to find," is the way one of 

 the close thinkers puts it — yet too 

 many advertisements, so called, are 

 merely signs. 



Here is a reproduction of an adver- 

 tisement that a Toledo florist carries in 

 local papers, changing the wording fre- 

 quently enough to keep the offer al- 

 ways fresh. It pays. Start something 

 like it this season and you will find it 

 helps your business grow. 



STIRJEA QUEEN ALEXANDRA. 



Will you kindly give cultural direc- 

 tions for forcing Queen Alexandra 

 spiraea in the next issue of The Eeview? 



W. B. 



The beautiful peach-pink spiraea. 

 Queen Alexandra, is not so suitable for 

 early forcing as Japonica, astilboides, 

 Gladstone or grandiflora. It can be 

 flowered in fairly good shape for Easter, 

 ^bjit-^s much better later, being seen at 

 its best during the month of May and 

 the early part of June, and it is a splen- 

 did subject to grow for Memorial day 

 trade, its flowers easily commanding 

 double the prices of the older white 

 spiraja. 



Pot the clumps when received, after 

 first soaking them in a tub of water. 

 Stand them where they will get some 

 frost. Easter, 1912, comes earlier than 

 in 1911, and in order to geti nice plants 

 in flower place the plants in a brisk, 

 moist heat about the middle of Jan- 

 uary. They must have plenty of heat 

 and moisture all the time. For Memorial 

 day, start the plants about March 15 

 to 25. As the flowers open, stand the 

 plants in a cooler and shaded house; if 

 direct sun hits the flowers they soon 



lose their beautiful pink color. Feed the 

 plants well when in active growth and 

 be careful only to fumigate in light 

 (loses, as the foliage easily scorches. 



C. W. 



CLEMATIS FBOM SEED. 



Would you please give us informa- 

 tion as to how and when to sow Clem- 

 atis paniculataT D. N. C. 



Collect the seed when ripe; Novem- 

 ber would be a suitable time. You can 



Boston Fems 



Tke Finest Lot 

 we ever grew 



50 



C Up 



An Attractive Retail Advertisement. 



sow the seed at once or wait until 

 spring. If only a small number are re- 

 quired, use flats of light, sandy soil 

 and store in a coldframe over winter. 

 If larger quantities are wanted, sow in 

 cdldftames in late fall or early spring, 

 covering the seeds only lightly. No 

 protection other than sashes need be 



given, as hard freezing will not hurt 

 the seed in the least. If you have not 

 the necessary coldframe sashes at your 

 disposal, make a bed three to three and 

 one-half feet wide outdoors on a gentle 

 slope, and sow the seed there. Mulch 

 with coarse straw or leaves to prevent 

 heaving by the action of frost. Re- 

 move the mulch in early spring. The 

 seedlings will not appear in any con- 

 siderable numbers before the end of 

 May, and many will come later. This 

 clematis 'is easily raised from seed. 

 With freshly gathered seed to use, 

 they will germinate as thickly as mus- 

 tard and cress. ' C. W. 



NAME OF PLANT. 



I am sending you a plant under sep- 

 arate cover and should like to know the 

 1 otanical and the common name. 

 Please tell me, also, when to propagate 

 Ihem in order to have them for May 

 l.j, 1912. Also tell me whether it pays 

 to grow tliem, what size of pots they 

 should be grown in and in what tem- 

 perature. .1. G. 



The plant is Sanfolina Chama;cypa- 

 rissus incana, commonly called laven- 

 der cotton. This plant is useful in car- 

 pet bedding, on account of its silvery 

 foliage. It requires to be trimmed in 

 the same way as alteruantheras. Good 

 sized individual plants are also eflPec- 

 tivc for dotting in carpet beds. 

 The plant is of the easiest pos- 

 sible culture and propagates readily 

 from cuttings, which can be taken 

 either now or in the spring. The 

 best plan is to lift and pot up a few 

 old plants, airing them over winter in 

 a cool house, and take cuttings about 

 the end of February. A suitable size 

 of pots to grow them in is 3-inch and 

 thoy will require some pinching. Un- 



