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22 



The Weekly Florists' Review* 



OCTOBEB 5, 1911. 



THE FLORISTS* REVffiW 



G. L. GRANT. Editoe and Manaoxb. 



PUBLISHXD KVEBY THUESDAT BY 



THE FLORISTS' PUBLISHING CO. 



630-560 Caxton BaildlnK, 



508 Soath Dearborn St., CbicaKO. 



Tklkthone, Habeison 5429. 



bxoibtxbxd oabuc asdbess, flobyikw. ohioaoo 



New Yoek Office: 



Borough Park Brooklyn. N . Y. 



J. Austin Shaw, Managxe. 



Subscription price, >1.00 a year. To Canada. $2.00 

 To Europe, t2JS0. 



Advertising rates quoted upon request. Only 

 •trlctly trade advertising accepted. 



AdTertlsements must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-office at Chicago, III., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



Index to Advrttsers, Page 98. 



CONTENTS. 



The Retail Florist 9 



— Kansas Fair Wreath (Ulus.) 9 



— Mums in Design Work 



— Dahlias at A. Wlegand & Sons' (lUus.)... 10 



— Width vs. Length (illus.) 10 



— Retail Advertising (illus.) 10 



Spiraea Queen Alexandra 11 



Clematis From Seed '. 11 



Name of Plant 11 



Paper Whites for Christmas 12 



Another Concrete Bench 13 



Root Growths, Good or Bad 12 



New Forcing Stocks (illus.) 12 



Lawn Plants During Drought 13 



Scale on Lilac 13 



Spencer Peas for Winter 13 



Seasonable Suggestions 14 



— Lilies 14 



— Lillum Speclosum 14 



— Lllium Candldum 14 



— Paper White Narcissi 14 



— Pot-grown Ramblers 14 



— Mignonette 14 



— Cannas 14 



Carnations 14 



— Curled Leaves on Afterglow 14 



Geraniums 15 



— Geranium Foliage Blighted 15 



— Vegetables with Geraniums 15 



— Geranium for Name 16 



Orchids 15 



— Cattleya Sheaths Rotting 15 



Peonies 16 



— The Cut Flower Industry 16 



— Peony Queen Victoria (illus. ) 16 



The Christmas Rose (Illus.) 17 



Cincinnati 17 



Illinois State Fair Flower Show 18 



Illinois Florists to Meet 19 



New York 19 



Boston 20 



Living Up to a Name 20 



Obituary— Isaac Glllett 20 



News, Notes, and Comments 21 



The Western Association 22 



Buying Advertising 22 



Buying From Advertisers 22 



Variegated Gladiolus Leaves 22 



Society of American Florists 22 



Chlcagb 22 



PhllEdelphla 30 



Washington. D. C 36 



Vegetable Forcing 38 



— Celery Culture in the South 38 



St. Lo«lls 40 



Steamer Sailings 45 



Seed Trade News 52 



— Japanese Lily Bulbs 52 



— Holland Bulbs 64 



— Cost of Canners' Peas 54 



— Peas and Beans 66 



— Imports . . , 66 



— Duty on Pandanus Seeds 56 



— No Duty on Rib Grass Seed 57 



Toronto 60 



Pacific 0)ast 60 



— San Francisco ^ 



— Portland, Ore W 



— Victoria, B. C 61 



Nursery News . .* 62 



— Effect of Trade Lists 62 



Denver 64 



Imports of Plaots 66 



Great 66 



Rochester, N. Y 68 



New Haven, Conn 70 



Harrisbnrg, Pa 72 



Greenhouse Heating 84 



— Heat For One Small House 84 



— Heat For a Violet House 84 



— A Home-Made Heater.., -;.-. ^ r. 86 



— A T^an-to, For Lf^ttuce.. ;. 88 



— Piping SlM^ HouBW...,. ;..;.. 88 



Indianapolis ^ .. .'j ...*/<.. .'. |k . . ; . . % 



Pittsburg : r..i. ;....-. 4..^... 90 



Erie. Pa 92 



Greensbow, St C^ ^ ,.,. ^^, i^tu^, .j.; ■ f • 



' M*ochesto», ^N. fil. ^.^.'... .-.^.w^. .«..>.». .-•*< 

 Providence 



SOCIETY OF AXERICAK FL0BI8T8. 



Incorporated by Act of Congress, March 4, 1901. 



OtBcers for 1911: President, Gearge Asmua, 

 Chicago; vice-president, B. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Dorner, Drbana, 

 111.; treasurer, W. F. Kastlng, Buffalo, N. Y. 



Officers for 1012: President, R. Vincent, Jr., 

 White Marsh, Md. ; vice-president, August Poehl- 

 mann, Morton Grove, 111. ; secretary, John Young, 

 Bedford Hills, N. Y.; treasurer, W. F. Kastlng, 

 Buffalo. N. Y. 



ADDual convention, Chicago, III., August 20 to 

 23, 1912. 



EESULTS. 



We give them. You get them. 



We both have them. 



The exhibits the amateurs are making 

 at the innumerable early autumn flower 

 shows prove that the public interest is 

 growing rapidly. 



There are a lot of retail buyers who 

 always are looking for a chance to buy 

 at wholesale — but that isn't any reason 

 why one should give them trade prices. 



Some of the closest observers of the 

 trend of events at Washington are con- 

 vinced that legislation establishing the 

 parcels post will be enacted at the ses- 

 sion of Congress that opens in Decem- 

 ber. 



The present series of double-page 

 spreads has consisted of nine, published 

 in the last eight issues. As only one 

 each week can have the center position, 

 those who want this special position 

 should make their reservations early. 



The Detroit florists have secured the 

 Wayne pavilion for the big rose and 

 carnation show January 10 to 13, 1912. 

 So large an exhibition is in prospect 

 that plans are being made to admit the 

 public at certain hours and charge an 

 admission fee. 



THE WESTERN ASSOCIATION. 



The adjourned meeting of the West- 

 ern Dahlia and Gladiolus Association 

 (not society), organized at Chicago, 

 August 5, 1911, will be called to order 

 at the Sherman House, Wednesday, No- 

 vember 15, 1911, at 10 o'clock a. m., 

 for the completion of the charter list 

 and the regular business of the associa-- 

 tion. For full particvilars see Bulletin 

 No. 1, to be issued October 10, 1911. 

 E. S. Thompson, 



H. W. Koerner, Secretary. 



Vice-president and Chairman. 



BUYING ADVERTISING. 



It is a peculiar fact that many men, 

 in buying advertising, do so utterly 

 without regard for what they get for 

 their money. They would not think of 

 paying one grower as much for 500 

 plants as another charges for 1,000, but 

 t|iey cheerfully pay to a publisher as 

 ii^uch as they are charged by another 

 who gives twice the circulation. Com- 

 menting on this phase of human na- 

 ture in his annual address. President 

 Roeding of the Pacific Coast Nursery- 

 men's Association recently said: 



"The only possible way of determin- 

 ing what results you are securing from 

 your advertising is to have a check sys- 

 tem to keep you in touch with the news- 

 paper bringing in the best returns. 

 Without some such plan as this you 

 might be devoting large sums of money 

 to a paper bringing in the smallest num- 

 ber of inquiries. Regard your advertis- 

 ing jtist as you would any otl^r bjisi- 

 ness transaction; in othei"5^irdd,'. f^ou 1 1 

 aie buying publicity for your business 

 on the same principle that you would 

 exp.end on ajiy .othe r- elasfl of merchan- 

 dise. " — — — 



BUYING FROM ADVERTI^OtS. 



That advertised stock is the beet 

 stock, and the cheapest in the long run, 

 is coming to be generally recognized. 

 Those who advertise steadily abso- 

 lutely must give full satisfaction to 

 those to whom they sell, else they soon 

 would exhaust the field of possible cus- 

 tomers and advertising would become 

 unprofitable. This is how: 



We enclose a dollar bill for renewal of our 

 subscription to The Review; it seems to grow 

 larger and better each year. We buy all our 

 stock and supplies from Review advertisers and 

 haven't been "stung" yet, always finding goods 

 H» advertised, and sometimes better. — Tom 

 O'Connor, Greensboro, S. C, September 25, 1911. 



-^' 



VAB^GATED GLADIOLUS LEAVES 



In The Review of September 14, 

 page 18, H. E. Meader states that he 

 has found in his stock a seedling gla- 

 diolus with variegated foliage. "A 

 broad white stripe," -he says, "runs 

 through each leaf and up through 

 each flower sheath." I was especially 

 interested in his statement, as we have 

 a few gladioli of that sort. On the 

 first one, in 1907, only a faint, thread- 

 like line was perceptible, but this sea- 

 son we have some with one-half of 

 the leaf white and with broad lines 

 on the flower sheath. No two are 

 alike. The bloom is yellow, with a 

 maroon blotch, and is of good size and 

 wide-open form. The stock is from 

 bulblets, as we have been unable to 

 secure seed from it until this season. 

 Mrs. A. H. Austin. 



SOCIETY OF AMERICAN FLORISTS. 



Department of Registration. 



Public notice is hereby given that 

 Jackson & Perkins Co., of Newark, 

 Wayne county, N. Y., offer for regis- 

 tration the roses described below. Any 

 person objecting to the registration, or 

 to the use of the proposed names, is 

 requested to communicate with the sec- 

 retary at once. Failing to receive ob- 

 jection to the registration, the same 

 will Tfi(F-made three weeks from this 

 date. -' i^ 



Oriole — Seedling from yellow rambler, crossed 

 with pollen from an unnamed seedling which was 

 itself the result of the crossing of multlflora 

 with various tea roses; holds its yellow color 

 i)ettcr than any other yellow rambler in com- 

 merce; remontant. 



Genevieve Clark — Deep pink when the flowers 

 first open, changing to a clear shell-pink as they 

 .prow older, the covered and shaded portions of 

 the petals being almost white; for bedding and 

 forcing in pots. 



Sunshine — Yellow dwarf polyantba; same habit 

 of growth and bloom as Mrs. Cutbush; deep 

 golden yellow In bud, changing to a lemon yellow 

 as the flowers open. 



H. B, Dorner, Sec'y. 



September 28, 1911. 



'^ 



HICAGO. 



The Great Central Market. 



Business has, picked up decidedly 

 since the arriv^ of October and, in- 

 deed, there are reports of marked accel- 

 eration in the closing days of Septem- 

 ber. The weather of late has been in 

 favor of flower selling. The outdoor 

 stock is practically out of the way and 

 overcast skies have in a measure re- 

 duced the cuts under glass. At the 

 same time the flower, users have be- 

 come more active, so that practically 

 all the buyers are now being heard 

 from reglilarly a^d in m'any instances 

 their requirements are of satisfying 

 size. 



Beauties air« both less abundant and 



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