



72 



The Wc^y Florists' Reyicw^ 



Oi~roBEB 5, 1911. 



- , HASBISBUBG, PA. 



The Florida Citrus Exchange has con 

 tracted, with the McFarland Publicity 

 Service, of this city, for an extensive 

 advertising campaign on behalf of 

 grapefruit, oranges, etc., grown in 

 Florida and marketed through the Ex- 

 change organization. 



The McFarland Publicity Service 

 stands as one of the leading organiza- 

 tions in this field. It was started about 

 five years ago, and its growth has been 

 remarkably rapid. The offices are in. 

 the Mt. Pleasant Press building and 

 the controlling interest is held by the 

 J. Horace McFarland Co. J. Horace 

 McFarland is president, and the active 

 management is in the hands of Jeffer- 

 son Thomas. Associated with Mr. 

 Thomas is a staff of advertisinjg ex- 

 perts which has been gathered from all 

 parts of the country. Following the 

 lines laid down by Mr. McFarland in 

 the establishment of his printing busi- 

 ness, the McFarland Publicity Service 

 has specialized in the forms of pub- 

 licity which have to do with the promo- 

 tion of the interests with horticultural 

 tradesmen. Mr. Thomas has been con- 

 nected with the advertising develop- 

 ment of these trades, in various ca- 

 pacities, for the past twenty years, 

 and is given credit even by competing 

 agencies as having a better knowledge 

 of their requirements than any other 

 advertising man in the country. 



The leading florists, nurserymen and 

 seedsmen of the United States are cli- 

 ents of the organization. Among the 

 firms for which it is now conducting 

 campaigns are the Berrydale Experi- 

 ment Gsu-dens, Holland, Mich.; Bilt- 

 more Nursery, Biltmore, N. C; Arthur 

 T. Boddington, New York; P. J. Berck 

 mans Co., Augusta, Ga.; Chase Nurser- 

 ies, Geneva, N. Y.; Arthur Cowee, Ber- 

 lin, N. y.; Caldwell & Jones, Hartford, 

 Conn.; Cushman Gladiolus Co., Syl- 

 vania, Ohio; City Nurseries of Red- 

 lands, Redlands, Cal.; Fancher Creek 

 Nurseries, Fresno, Cal.; B. H. Farr, 

 Reading, Pa.; Henry Field Seed Co., 

 Shenandoah, Iowa; Ford Seed Co., Ra- 

 venna, Ohio; W. R. Gray, Oakton, Va.; 

 C. M. Gibson, Young's Island, S. C; 

 Glen Saint Mary Nurseries, Glen Saint 

 Mary, Fla.; Griffing Bros. Co., Jack- 

 sonville, Fla. ; H. W. Gordinier, Troj', 

 N. Y.; G. H. Harrison & Sons, Berlin, 

 Md.; E. C. Haines & Co., Bedford Sta- 

 tion, N. Y.; H. G. Hastings & Co., At- 

 lanta, Ga.; Joseph Heacock Co., Wyn- 

 cote, Pa.; D. Hill Nursery Co., Inc., 

 Dundee, 111.; Holm & Olson, Inc., St. 

 Paul, Minn.; J. Van Lindley Nursery, 

 Pomona, N. C; E. S. Miller, Wading 

 River, N. Y.; Swain Nelson & Sons Co., 

 Chicago, 111.; W. P. Rupert & Sons, 

 Seneca, N. \. 



Freeport, HI. — John Bauscher has 

 been awarded the contract for the 1912 

 bedding in the city squares, at $275. 

 The Freeport Floral Co. bid $292.50. 



Extra Strong Plants 



PlumOKUS, 3-in., at 

 Sprengerl, 4-ia., at. 

 Sprenicerl, 3-in., at, 



ADI\NTUM CROWEANUM 



400 large clumps, $20.00 per 100 for a 

 short time only. Have no more 3-in. 



POEHLMANN BROS. CO. 



MORTON OROVK. ILL. 



.per 1000, $50.00 

 60.00 

 45.00 



WAKE IP! WAKE UP! 



./ ' \. V Brotliar juid Siflt*r Vlortats Kvery wta«r«. ^ -^o^ - 



49'Look, it la dayllBht— Ho^7 muob longer yrrUl you sleep ? 

 PROSPKRITT-PROSPERITT- PROSPERITr 



Now knocking at your door. Every florist is preparing. Will } oa look on ? "W 



THS HOMK OF THK ARAUCARL^. 



O. 



Araucarias! Araucarlas!! Araucirkis!!! 



rresh and Green. 

 We have t|iem by tbe thousands-front, sides, back, everywhere. 



No one 



WARNING. 



can beat 



^'^*^ 



DONT BK DECE:]^V£pi ^ Now.as weU as 

 (or the last 25 Tears, we hold the crennd 

 as leaders In the Importing.' srrowins and 

 shipping of onr speoialty, the Araacaria. 



40lnehe8 mgu, loe,. 

 i busby plants, 'fl>2Ki( 



IN HONOR OF 



Our 2Sth Anniversary 



Since we began the importing, growing 

 and shipping of our specialty, tiie Arau- 

 caria, we— look— give our customers a 

 bargain by cutting the prices just one- 

 half— for a few weeks only. 



(9'Oar so well-known Ohristmu Bsgonis £r- 

 fordii, a constant bloomer fbr tbe fall bolidays, 

 and daring tbe whole winter la never wltboat a 

 flower; In llgbt pink, pink, dark pink and tnni- 

 Ing gradually Into a brigbt red (big traasea of 

 Bowers), 2Vi-ln. poU, $5.00; 3-ln., 8c; 4-ln., 12c. 



Azalea Indies for Christmas— Deutscbe Perle, 

 Simon Mardner, Verraeat-ana ; large plants, 75c, 

 $1.00, $1.25, $1.60. For Eaater— Nlobe, Vander 

 Cruyssen, Emjreas of India, Prof. Woltera and 

 other sorts; large plants, full of buds, 75c, $1.00, 

 $1.25, $1.50 to $2.00. 



US In this line... 



Just look! Araucaria fx^lsa, raised '^from t<ip 

 cuttings, 6 to 7-in. pots, 4to O-year-ol*. 6," 6 to 

 7 tiers, 25, 28, 30, 35 to 40 Inches high, T5<, 1 

 $1.00, $1.25, $1.50, $2.00 to " — - 



Araucaria Bobuita Comp — .- „-- ■■ ,. 



Glauca, 6 to 7-in. pots, flue busby plants, $1.30,1 

 $1.50 to $1.75. : 



Araucaria Exoelaa, new Importation, 5, 6H to 

 6 in. pots, 2 to 8-year-old, 3, 4 to 6 tiers, 10, W, 

 14, 16, 18 to 20 inches high, 40c, 60c, 75c to 

 $1.00. 



Araucaria Bobuata Oempacta and EzoslsS 

 Olauca, 6^ to 6-ln. pots, $1.00 to $1.25. i 



Kentia Belmoreana, 4-ln., 25c, 30c to 35c. 



Kentia Belmoreana, 4-year-old, 26 to 28 inches 

 high, $1.00 to $1.25; 4-year-old, 80 to 36 incb«s 

 high, $1.50. Kentia Belmoreana, combination or' 

 made up of 3 plants, 3-year-old, 24 to 26 Incbes. 

 high, 75c to $1.00; 4-year-oId, 26 to 28 Indies 

 high, $1.00, $1.25 to $1.50. 



Kentia Forsteriana, 4-year-old, 24 to 26 laches 

 high, 75c to $1.00; 30 to 35 incbes high. $1.60. ^ 



CocoB WeddelUana, made up of 3 plants, 4 to' 

 5 In. pots, 30c, 40c to 50c; 3-in., 15c. 



Areoa Lutescens, 4-in., 3 plants In a pot, 2Sc. , 



Oyoas BsToIuta, Sago palm, genuine larg. iMf 

 Tarlety imported direct from Japan, 9 to T-in. 

 pots, from 5 to 15 loaTes to a plant, 10c per leaf. 



Ficus Elaatica (Rubber Plant), 6-inch, 26c; 

 5^ to 6-in. pots, 20 to 25 incbes high, 35c, 40c 

 anJ 00c each; 7-ln., 30 to 35 Incbes nigh, 75c to 

 .$1.00. 



Asparagus Plumoius Nanus, 2-ln., $3.00 per, 

 100, $25.00 per lOOo; 3-ln., $5.00 per 100; 4-fD.. 

 10c *acb. 



Cineraria Hybrida Grandiflora. Godfrey Asch- 

 mann's so well known strain, 2U-li>. potS, $3.00 

 per 100. 



Foinsettiaa, raised outdoors, in frame now — . 

 short, stocky plants, large 4-in., ready for a shift' 

 Into 5, 6Mi or e-tn., 25c. ' 



Primula Obconica, assorted colors, S^-ln. pots,- 

 20c; large, 4-in. pots, 15c; medium, 4-in. poU, 

 10c. 



Primula Chinensii, John F. Bupp's well kaown 

 strain, assorted, 10c. 



3 HOUSES IN FERNS 



Well grown in pots, not on benche*. 



Nephrolepis, Soottii, Scholzeli, Whitmaai and 

 Boston, 5%-ln. pots. 30c, 40c and 50c; 7-iB. pots. 

 T.V to $1.00. A goo«l assortment. 



Kephrolepis Cordata, 4-ln., 10c. 



Wilaoni Ferns, 3 plants in a 6inch pan, 25c to 

 35c per pan. 



Dish F.ms, good assortment. 2H-ln. pots, $4-00 

 per 100. 



Fern Balls, of our own Importatioa froia Japsa. 

 already started, 50c each. 



Solanuffl Mttltiflorum, or Jerusalem Oherrj, im-' 

 proved variety, SMjln. pots, $3.00 per 100; 4-1b.. 

 10c; 6-in., 25c. 



Adiantum Hybridum, large 4-in., 15c; medlam 

 4-in., 10c. 



Begonia Oloire de Lorraine, 5V^ to 6-in. pots. 

 35c, 40c, 50c and 75c. 



Cyclamen Orandiflonim, 4in. pots, 25c. 



AU plants 26 at 100 rate 



Godfrey Aschmann, westoHilisL, Philadelpliia, Pa. 



WHOLBSAUC GBOWXR, IMPORTXR AND 8HIPPKR OF POT PLANTS 



Mention The Review when you write, 



VINCA VINES, ETC. 



Vartesated Vlncas, fleld plants, fine. $4 00 per 100; $35.00 per lOCO. 



AsparasruB Plumosus, 4-ln.. $I0 00 per 100. 



Flna BnapdraEOns, Dink and whirA 4 in., branched and budded, $8.00 per 100. 



A tine liunch oi 3-in. Coreopsis Lanceolata, |4.00 per 100. 



Vlnca Minor, rooted runners. tlOO per lOo; 3-in., $4 00 per 100. 



THE SWAN FLORAL CO. 



Farm, Belletontaine Avanue 115 W. Market Street, LIMA, OHIO 



Mention The Review when vou write. 



