10 



The Weekly Florists' Review. 



October 19, 1911. 



Store of C. A. Samudton, Chicago. 



rectly estimated. The retailer who han- 

 dles the big quantity has, of course, an 

 advantage under present conditions, but 

 they are advantages of his own crea- 

 tion; there is nothing unfair about 

 them, and any competitor can obtain 

 for himself the same advantages in ex- 

 actly the same way, if he chooses. All 

 that he need do is to put himself in 

 position to use stock in quantity. 



The big buyer's greatest advantage 

 lies in his own disposition to push for 

 business. It takes more than courage 

 and sagacity to lead a man to assume 

 the responsibilities that go with the 

 high rental of a downtown store; the 

 average man lets well enough alone, up 

 to the point that it is borne in on him 

 that he isn't keeping up with the pro- 

 cession. It takes capital, also, to fi- 

 nance a big store, for where one's pur- 

 chases run into thousands of dollars 

 per month, bills must be met promptly 

 or even the strongest credit soon is ex- 

 hausted. Given the ability to move 

 stock in quantity, and the ability to 

 pay promptly, all buyers are on the 

 same basis. It is an advantage to be 

 able to visit the market in person, but 

 the man at a distance finds wholesalers 

 quick to wire whenever in position to 

 make offers of stock the buyer is known 

 to be able to use in quantity. The big 

 buyer, wherever he is, is the man the 

 wholesaler wants, for the wholesaler, 

 too, must have volume; the daily re- 

 ceipts of stock now are far too heavy 

 to be moved by sales of dozens, or even 

 hundreds, in most lines. 



Downtown Stores Multiply. 

 One of the noteworthy points is the 



AMERICAN 

 BEAUTIES 



Choicest Quality * 



Stens 3> fcer long . . $3.00 per dozen 

 Stemt 4i feet lonf . . $4.00 per dozen 



KILLARNEY 

 ROSES 



$1.00, $1.50 and $2.00 per dozen 



2134 MICHIGAN AVENUE 



Original Four Times as Large. 



way downtown stores are multiplying, 

 especially in the smaller cities. A few 

 years ago the florist was content to re- 

 tail from his greenhouses, but now, for 

 one reason or another, he finds it ex- 

 pedient to get into a location that is 

 accessible to a larger part of the peo- 

 ple, so he opens a downtown store. Then 

 more than, evor the need is felt for vol- 



ume of sales, and work begins to get 

 them. It is work that puts upon the 

 other florists of the town the necessity 

 of defending their trade. It is a prob- 

 lem which, in the end, resolves itself 

 into the question of creating new flow- 

 er buyers more rapidly than they would 

 be produced in the natural order of 

 things. 



ENGLISH NOTES. 



S. B. Dicks, of Cooper, Taber & Co., 

 after a pleasant voyage, arrived in 

 London from America, Tuesday, Sep- 

 tember 26, at 3 a. m. At 3 p. m. he 

 was in the Royal Horticultural hall, 

 receiving congratulations from his 

 friends and expressing his opinions on 

 the seed situation. 



Mr. Verb, head gardener at Castle 

 Gould, Long Island, is over here on 

 his honeymoon trip as bright as a 

 daisy. He was returning on the 

 Olympic, when she was rammed ofif 

 Southampton. "It's an ill wind, etc." 

 His honeymoon trip was extended and 

 he now sails with his better half Octo- 

 ber 5 from Liverpool on the Cedric. 



The last rose show of the season 

 was held at the Crystal Palace Sep- 

 tember 28. Alexander Dickson & 

 Sons received the gold medal for the 

 best new rose, Alexander Hill Gray, 

 and the silver medal went to Souvenir 

 of Portland, Oregon, exhibited by Hugh 

 Dickson, Belfast. Gloire de Chedane 

 Guinoisseau is a grand autumn rose. 

 The best blooms in the show were of 

 this variety, winning a gold medal 

 for Cocker & Son, Aberdeen. For 

 twelve distinct varieties introduced 



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