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20 



The Weekly Florists^ Review* 



OCTOBBR 10, 1911. 



THE FLORISTS' REVffiW 



I O. L. GRANT, Editor and MAMAaiB. 



PUSU8HBD KVKBT THUB8DAT BT 



The FLORI8T6' PUBLISHING CO. 



SSO-Sap Caxton BatldInK, 



5#8 Soath. Bearborn St., Cblcaso. 



Telkpsonk, Harbison 6429. 



BSaiBTKSXD OABXJC ADDBK88. FliOBVlBW, -OHIOAOO 



Nkw Tobk Offiok: 

 'Borough Park Brooklyn, SU Y. 



J. Austin Shaw, Manaobb. ' :,' 



[^^ r .- *t . 



SnbscrlptloD price, $1.00 a year. To Canada, 92J0O 

 To Europe. tZM, 



f *Ad7ertiBln8r rates qaoted upon request. Onlj 

 '•trlctlj trade advei-tlslngr accepted. 



Advertlseinents mu8t reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 3, 1897, 

 ipt the post-office at Cblcafiro, III., under the acti«f 

 Harcb 3. 1879, 



This paper Is a member of the Chicago Trade ' 

 Press Association. 



Index to Advartlaers, Pas* 04. 

 CONTEKTS. 



The Retail Florist 9 



— .SuppieHglng the Bizarre I) 



— The Evolution of Ketalllnif <(lllU8.) I) ' 



Kngllsh Notes , . . . .H '. 10 



'Gardeners to Meet 11 



A SutlKfied ("ustoiuer..; 11 • 



Uoses ... , 12 



— M. JU. rernet Ducher (iwrtralt) 12 



— Rose Siinliurst (illus. ) 12 



— Rose.s in Cuba 12 



llarily Herbact'ous ['lautH l:i 



Three Kliie Uie <r IMuces 13 



i^atiouHble SuKKestions 14 



— Cyclamens • • ■ •. 1-* 



' — AzaleAM ...!.. ;'....'..... 14 



I'ansles , J4 



Kreeslas 14 



CtirysaiilheiuumH 14 



►-.- Three .Mum Troubles 14 



— Mild<^- on Muui8 15 



— Worms on Mums lij 



Canadian (iladioll (lllus.) 15 



Washington 15 



Cincinnati 1« 



Rochester '. . . ' 18 , 



Milwauliee •...'...: W 



St. Loul^ 17 ' 



Boston 17 ! 



(Jleu Cove. I.. 1 18 



Obituary , „ . . ."T . . . '. 18f '. • 



— W. I). Ovatt ??.''...« 18 



— William Spat! S. r. JS-'H 



— John i rast-r 18 



News Notes and Comments 10 



Sweet Pea Society , *0 



One Insertion Did It ,. 20 



American Rose Society 20 



Chicago ." 20 



Louisville, Ky 24 



Philadelphia 28 



Providence 3B 



Denver ,,p •»«%•••«' ''^ 



New York :.. .■^?l?. . .*.... 30 



Steamer Sailings />. 42 



See<I Trade News -is, 44 



— Japanese Mly Bulbt* 44 



— Peas 44 



— Chisholm's Move 4B 



— Holland Seeds Arriving 50 



— Imports 50 



— The Pack of Tomatoes 60 



— Holland Bulbs i' ., 52 



— Catalogues Received •. .,. . ■ 52 



— Commerce In Seeds', i ..| ,«« . 64 



New Bedfonl. Mass 60 



Woodford, Vt 60 



Pacific Coast 00 



— San Diego, Cal «0 



— San Francisco, Cal '. . . «0 



— Portland, Ore. 61 



Nursery News 62 



— Holland Nursery Stock 62 



— The Axaleas Are In «J2 



— Duty on Rosa Rugosa 62 



Vegetable Forcing : . ■ • 64 



— Fertilizer for Lettuce 64 



• — Lettuce In Geranium Houses 64 



. — Lettuce to Follow Mums 64 



Pittsburgh. Pa 6« 



New Haven. Conn ti8 



Colorado Springs, Colo 68 



Buffalo 70 



Rutherford, N. J (0 



Polnsettlas 81 



Greenhouse Beating 82 



— Heat in Southern Oregon 82 



— Keep Boilers Filled 84 



— Piping for Illinois Houses 84 



Stamford, Conn ^ 



Erie, Pa 90 



Springfield, O -v :^ . . 92 



'BOOIETT or AMEEICAK FLORISTS. 

 Incorporated by Act of Congress, March 4, 1001. 



Officers for 1011: President, George Asmus, 

 Chicago; vtce^^frffcaident, R. Vincent, Jr., White 

 Marsh, Md.; secretary, H.' B. Dorner, Drbana, 

 111.: treasurer, W. F. Kastlog, Buffalo, N. Y. 



Officers for 1912: ^President, B. Vincent, Jr.^. 

 Whtte Marsh, Md.; tictf-presldent, August PoeW- 

 mann, Morton 'Grove.3lll.; secretMTf Jotio Yoong, 

 Bedfbrd Hills, N. Ylf treasurer, W. F. Kastliif, 

 Buffalo. N. Y, . 



Annual coDTontlon, Cbicago, 111., Aognst 20 to 

 23, 1912. ' 



■ ■■ ■ ■■ ■■k- I .^ ■ ■1.1 ■■ !■ ■— 



RESULTS. 

 We give them. You get them. 

 ' '■ We both have them, 



PrESH)ENT - ELECT VlNCENT", oi, the 



S. A. F., is. preparing to make a western 

 trip next month, at the time ofthe l^g 

 fall shows. ^al .-;'»./ 



If one i^ in the business,,.ove 's letter- 

 lieads should show it. Many of the beat 

 firn.s refuse trade prices te those who 

 do not use printed letter-hews. 



Packing is one of the details that the 

 average plant shipper slights. Really 

 good packing is scarcely less important 

 than really good stock in building up a 

 wholesale plant trade. 



Those Milwaukee florists have the 

 flower show fever and plan ^o outdo, 

 next month, their best previous efforts. 

 St. Louis and Cincinnati also are pre- 

 paring for big shows. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The number of women whs^ are en- 

 gaging in the florists' business is so^ 

 large as to attract more than passing' 

 comment. Especially in the smaller 

 towns the trade is attracting many hun- 

 dreds of self-reliant women. 



York, Boston, Philadelphia, Pittsburgh, 

 Washington, Cincinnati, Chicago, etc., ' 

 come in. The hall is spacious, . so ar- 

 ranged that ventilation is readily ad' i 

 justed. • j 



The effort will be to mftke this a great 

 , popular show. The trolley lines come 

 to the corner from all the surrounding 

 country. Tl)^ effort is being made to 

 .put out a piftze list of va^e. The Amer- 

 ican Rose Society asks or all its friends \ 

 support for the prize list. 

 , The annual bulletin for 1912 will be 



" ma;ile,d by Christmas" and contains much 

 matter of interest. 



^Wi Would be glad to hear from any ' 



'sekA ^tlTQntending exhibitors jit an early 

 date. • The Detroit people -will do all 

 possible to aid the exhibition. 



»j .^enj.»-I^nmpnd, Sec'y. 



- ' ^ cHiqAeo!* ^ i 



The Great Central Market. 



SWiEET PEA SOCIETY. 



The executive commi^Hp of tW Na- 

 tional Sweet Pea Society' of AnSerica, 

 will meet at the Parker House, Boston, ' 

 Saturday, November 4,, at 12 o'clock. 

 ■ W." Sim, Pres. 

 H, A. Bunyard, Sec'y. 



Upton, Mass.— L. C. Fisk, formerly 

 proprietor of the Oak Grove Conserva- 

 tories, reports that he is out of the 

 florists' business. 



ONE INSERTION DID IT. 



When an a^vSrtiser offers season- 

 able stock it is quite the regular thing 

 for the response to be prompt, and 

 where the quantity of stock is lim- 

 ited it quickly is converted into cash: 



Kindly discontinue our Tiolet advertlsemeat, 

 as we have disposed of the stock. We thank 

 you for the quick results this advertisement 

 brought. — Virginia Nursery Co., Pnrcellrille, Va.. 

 September 30, 1911. 



This was a classified advertisement 

 of f6ur lines, costing 40 cents per 

 week. It appeared in the issues of 

 September 21 and 28, but a^ the Can- 

 cellation was dated September 30, it 

 seems probable that the first inser- 

 tion cleaned up the surplus. How- 

 ever, since 'the plants were offered at 

 "$5 per hundred, cash with order," 

 probably the advertiser doesn't regret 

 the 40 cents he need not have spent. 

 By the way, haven't you some surplus ' 

 stock you would give ?0 cents to turn 

 into, cash? 



* AMEBIOAN BOSE SOCIETT. 



At Detroit the arrangement has been 

 made for ihe joint exhibitioB^ this so- 

 ciety with the American Carniition So- 

 ciety, in January, 1912, to be held in 

 Wayne pavilion, adjoining the Michigan 

 Central station, wheijg^ trains from New -j, 



Business has continued to show sea- 

 sonable improvement and the consensus 

 of opinion is that it now is about on a 

 par with th^ same date last year. Those 

 who have larger glas^area this year saj"- 

 the present volume of •lales is enough 

 ahead of a year ago to make^ up for the 

 increased production. It seems doubt- 

 ful, "ftowever, if prices on the whole are 

 as good as they were in the third week 

 of October, 1910. There is considerably 

 more stock in the market this season 

 and the wholesalers appear to be prac- 

 tically holding the prices down against 

 themselves; the quantities of stock are 

 sp great that quantity /sales Are neces- 

 sary to effect a clearance and, where 

 prices are held at an attractive level 

 for the quantity buyer, the smaller 

 buyer also gets his supplies at reason-' 

 able figures. 



The present week has seen a change 

 in the rose situation in that supplies of 

 the shorter lengths have decreased 

 much more sharply than have receipts 

 of the longer grades. At the same 

 time there appears to have been an in- 

 crease in the demand for. short roses 

 and it has become impossible to fill all 

 orders, though only a few weeks ago 

 shorts were going begging. The stiffen- 

 ing in price of short roses also has 

 stiffened the prices of the higher grade. 

 It is seldom that better roses, on the 

 whole, have been seen in this market 

 and this season there is a larger list 

 of varieties than usual.' Beauties of 

 the medium and long grades are again 

 in large supply. 



Chrysanthemums have come in heav- 

 ily since last report. A complete line 

 now is ready. The buyer can get any- 

 thing he wants, at from $5 per hundred 

 to $4 per dozen, quality being in pro- 

 portion to price. For the buyer who 

 can use them, the finer grades offer 

 better values than do the rubbishy 

 stock .which is now coming in consider- 

 able quantity from growers who make 

 mums merely a catch crop and do not 

 bother to grow them well. The demand 

 has been such that all really good stock 

 has been taken up. 



Carnations have shortened. in supply, 

 but not sufficiently to produce mij 

 scarcity. The stock is of ^ood average; 

 quality. Violets are being received in 

 larger quantities and of better quality. 

 Last" .week's sales returned the best 

 average prices of the season to dat^. 

 Valley is in good supply, but the de- 

 mand is erratic, so that some days there 

 is a surplus and other days a shortage. 



