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9» 



The Weekly Florists' Review. 



October 19, 1911. 



I 



Chrysanthemums ! 



We have a large supply of the season's best varieties. Pink, white 

 and yellow. You can depend on us for excellent values 



•>-(t 



Beauties 



Splendid quality. 



The best, $25.00 per 100. 



Plenty of the medium sizes. 



$1.S0 to $3.00 per dozen. 



Cattleyas ^ 



Very choice, $6«€M> per doz.j^' ^ 

 VALLEY % 



$3.00 and $4.00 per 100. 



^%^^C^K7^^ Quality is much icgiproved. Maryland and Pink Killarney are showing fine 

 Ji€\^%9^^^9 cplor, and good length of stems. We also have a good supply of White Klllar- 



hey, Richmonds and Brides. The best, $8.00 per 100; good stock, $5.00 

 and $6.00 per 100. Shorts and mediums, $3.00 and $4.00 per 100. 



Tii«fc I tf^A ' lyitfa^ssffkn Ca wholesale florists 



M MM^ a^^J%M l^M^i99wMM \>we * *• '"•• ^^ '** *"» **«•■ PHii.Anm.PHiA. pa. 



^^ ^^ ^^ Open from 7 a. m. to 8 p. m. 



^ 



Mention Tbe Review when you write 



- ■ If-.' ' . 



PHILADELPHIA. 



The Rising Eastern Market. 



Frost is needed. The Indian summer 

 that prevails just suits the plantsmen, 

 but not so the cut flower market. The 

 supply grows larger daily — so fast that 

 the excellent demand is unable to keep 



Eace. Prices rule low. Dahlias have 

 egun to wane, although they are still 

 an important factor. Quality .in dahlias 

 tells as much as in other flo\^ers. The 

 quality stock only is bringing satis- 

 factory returns. 



The chry8anth*»mum8 have completely 

 changed in one week. A week ago 

 these flowers were wanted for orders. 

 Now the orders are wanted for the flow- 

 ers. The market is not overstocked 

 with chrysanthemums, but demand and 

 supply are pretty evenly balanced, 

 with prices unchanged. Gloria, pale 

 pink; Mrs. Henry Robinson, white; 

 Donatello, yellow; Bobert HalUday,. Pa- 

 cific Supreme, pink, and Cremo, yellow, 

 have been added to the list, for most of 

 the varieties named in the last fort- 

 night are strongly represented. Roses 

 are extremely plentiful. Whit© was the 

 exception for a few days, but that is 

 changed now. White roses are nearly 

 as plentiful as any other color. Beaw- 

 ties are about the best value on the rose 

 list today. I mean by this the long- 

 stemmed Beauties. The lower grades 

 are not plentiful. Carnations are fairly 

 good stock, except red. The Wards and 

 a few Pink Delight touch $4 per hun- 

 dred. Valley is in brisk demand. There 

 is lots of it. Double violets are worth 

 while now and singles are excellent 

 considering the temperature. Cattleyas 

 move pretty well at the moderate 

 prices asked. There are some nice Den- 

 drobium formosum. Pansies have come. 

 Cosmos is abundant. The other flowers 

 merit no special comment. __ 



Berger Bros.' New Place. 



.Tohn Berger opened the door of the 

 large double store at 140 and 142 North 

 Thirteenth street. A glance showed 

 that his firm's new home had been 

 wisely chosen. Room, light, air — well, 

 all excellent. The store is on the street 

 level. It is about 160 feet deep by 



CHRYSANTHEMUMS 



The early Pinic, White and Yeliow are now in full crop. 

 We can ofiFer you excellent value in fancy or select stock of any 

 of these colors. 



White Kiiiarney, the best white rose for the October 

 weddings. 



'^'Violets, single," are very fine, fragrant and long-stemmed. 



Carnations of wonderfully improved quality, all colors. 



Easter Lilies* one of our specialties. 



BERGER BROS. 



Wholesale Florists 



I305 rUbert Street, PhlladelphiSt Pa* 



V 



Mention Tbe Review when yoa write. 



twenty-five feet wide. There is a small 

 street on one side_ and another in the 

 rear. The former affords plenty of 

 light through tall windows. A door 

 opens on the rear street, affording ex- 

 cellent facilities for receiving and ship- 

 ping stock. The ceiling is twelve feet 

 high. This insures good ventilation, so 

 important to the success of a cut flower 

 house. An elevator in the rear gives 

 easy acc^ss^to the basement, to be used 

 for storage. This basement corresponds 

 in size with the floor above. Berger 

 Bros, expect to open their neW quar- 

 ters for biiMness Monday morning, Oc- 

 tober 30. 



The D. & C. Co. 



Edward Parker, manager for the 

 Dingee & Conard Co., has put into suc- 

 cessful operation a modification of the 

 western plan for early summer propaga- 

 tion of roses to insure an early fall 



stock of young plants. In former years, 

 Mr. Parker says, the company has 

 never been able to keep pace with the 

 fall demand for young rose plants that 

 accompanies the bulb orders. The stock 

 is so closely cleaned up in the spring 

 and early summer that there is nothing 

 left to offer in the early fall, depend- 

 ence being placed on summer propaga- 

 tion. These plants are not large 

 enough to give satisfaction at this sea- 

 son of the year. The western method 

 is to plant the roses in February and 

 grow them hard. This word "hard" 

 means all that you can possibly attach 

 to it. Briefly expressed, Mr. Parker 

 says, the only air that reaches the 

 houses during the hot May days comes 

 from the door; the ventilators are kept 

 tightly closed. The cuttings taken 

 June 1 are started in a hotbed out- 

 doors. This bed is made with fresh 



