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•;nicWeckIyFIdrists'-Review^ 



OCTOBEB 19, 1911. 



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*»*"*«• 



Of all the means einploy( ] 

 The f^^^^m^ the most ef ;ci 

 to be telling the story in ' h( 

 Hence this announcement 



This 



■*t4*^ 



ace 



Advertisers have come to realize that this 2-page spread in tti 



SThe Review is READ by practically every buyer in the tn le. 

 The double-page spread is so big and always so well dlsp|aiy( 

 The impression created in the mind of each reader is that 



he 



Space in The Review is like post- 

 age stamps as far as price goes. 

 * The sajne rates to every advertiser 

 for the same service. 



On* Ineh, $ 1.00 eaeta lns«Hioa 



^ 



>4 pace, 



■1, ..:m ,. 



1 •• 



2 iMtares, 



7.50 

 10.00 

 15.00 



so.oo 



60.00 





A discount of 10% is allowed to 

 all who make contracts covering 

 each issue for 3 months ; 20^ for 6 

 months and 30jf on yearly con ta-act a. 



Classified and Want or For Sale 

 advertisements are 10c per line net. 



No extra discount to advertising 

 agents. 



No cash diOcotint. 



V in his merchandise— else he would not use such strong sp 



Double=Pagd^Sp#eads in 



[One Issue had no double header, but anotber caiirled twc and 



Only one each week can have the center posltionr where the type prio s ri 

 columns for the price of six, for the charj^e for a douMe-paffe spread is the sam » as 

 the center when they can 8:et it. 



Far-seeins: advertisers have reserved the double-pare center for a nutnMr o1 

 Perhaps you can get them later, but you're sure of it if you spealc now. Check l 

 sis:n, tear off and mail it to The Review and the special position will be held for yo 



riofists' Publishing 



S08 S. Dearborn iS 



The Review has credited Advertising and charged Expense $4^2.0( 



would have cost $i02.00 for Ic stamps aion 



.^Ji 



