22 



The Weekly Florists^ Review* 



OCTOBEB 26, 1911. 



THE FLORISTS' REVffiW 



O. L. GRANT, Editob and MAMAaxB. 



PCBLISHKD XVBBT THUBSDAT BT 



The FLORISTS' Publishing Co. 



080-560 Caxton Balldlng, 



SOS Soath Dearborn St., ChicaKo. 



TXLBfHONX, Habbison 6429. 



bbaibtxbxo oablx asdbxss, flobyixw, chioaao 



New Yobk Oitick: 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Mamaobb. 



'SntMorlpUoii price, $1.60 a year. To Canada. 9iM 

 To Europe, 92J60. 



AdTertialnv rates quoted upon request. Only 

 ■trictly trade adverttslng accepted. 



AdvertisementB muat reach us by S p. m Tuesday, 

 to Insure Insertion In the Issue of that weea. 



Entered as second class matter December 3, 1897. 

 at the post-office at Chicago. 111., under the act of 

 March 3. 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTISEBS, PAGE 9S. 



CONTENTS. 



The Retail Florist 11 



— A Spray of Mums (iUus.) 11 



— A Cbrysantbemum Wedding 11 



— Is This the Ultimate? (IUus.) 12 



— For a Wedding Dinner (I'lus) 12 



Th(! Hollywood Gardens (Ulus. ) 12 



How Shall It Be Done? 13 



Northern Indiana Florists 1.H 



"Caiina Lilies" (lllus.) 14 



Wintering Gerberas 14 



Hydrangeas for Spring 16 



Detroit Committees 15 



Seasonable Suggestions — Bay Trees 16 



— Planting Out Bulbs 16 



— Dahlias 16 



— Shamrocks 16 



— Wallflowers 16 



— Schlzanthus 16 



Carnations— To Renew Exhausted Soil 16 



— Green Aphis 16 



Chrysanthemums — The Mum Specialist's Notes 17 



— Chrysanthemum Society 17 



New Orleans 18 



BTansTllle. Ind 18 



Indianapolis 19 



Pittsburgh, Pa 19 



Milwaukee 19 



I*rovldence 20 



Cincinnati 20 



News, Notes, and Comments 21 



Canadian Cut Flowers 22 



Obituary 22 



Warning 22 



Satlaaed Custemers 22 



Chicago 22 



Detroit 26 



St. I^uls 2t 



Philadelphia 30 



New York 34 



Orange, N. J 88 



Pacific Coast 40 



— Portland. Ore 40 



— Substitute for Lath House 40 



— San Francisco, Cal 41 



Vegetable Forcing — Cucumbers and Tomatoes 42 



Kansas City 43 



Boston 45 



Steamer Sailings 49 



Seed Trade News 50 



— The Seed Shortage 50 



— The World's Seed Crops 52 



— Holland Bulbs and Seeds 56 



— Imports 66 



Nursery News 62 



— Imports of Nursery Stock 62 



— Imports of Plants 64 



Cleveland, 66 



Columbus. 68 



Miami. Fla 70 



Washington 72 



New Bedford. Mass 74 



Greenhouse Heating 86 



— Missouri Carnation Houses 86 



— A Partitioned Greenhouse 87 



— Various Inquiries 88 



Bochester, N. Y 8» 



Mount Klsco, N. Y 92 



Rutherford, N. J 92 



Toronto 94 



Dayton, 96 



New Britain, Conn. — A. W. Vibberta, 

 who purchased the Bennett green- 

 houses, is erecting a greenhouse, 20x60, 

 and an office, 18x26, on North Stanley 

 street. 



Pontiac, HI. — Wm. J. Miller & Son 

 have completed the erection of another 

 large greenhouse on their property on 

 the east side. The new house will be 

 used for violets and lettuce. 



aOOIBTT or AXZaiOAV ixokibts. 

 lacorporated by Act of Congreaa, March 4, IMl. 



Ofloera for IBll: President, Oearce Atmoa, 

 Chicago; vlce-prealdent, R. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Domer, Urbaaa, 

 111.; traaanrer, W. V. Kastlng. BnVala, N. Y. 



Offlcera for 1912: President. K. Vincent, Jr., 

 Wblta Marsh, Md.; Tlce-presldent, Angnat Paahl- 

 mann, Morton OroT*. 111.; secretary, Jona Yanag, 

 Bedford Hills, N. x.; treasorer, W. F. KastlaCt 

 Buffalo. N. Y. 



Annual conrentlon, Chicago, 111., Aofnat 29 t* 

 », U12. 



Results bring advertising.. 

 The Review brings results. 



Some of the arriving azaleas are turn- 

 ing out to be of extremely unsatisfactory 

 quality. 



Now is the time to dispose of your 

 surplus stock plants of chrysanthe- 

 mums. The newer varieties will sell well 

 if offered in The Review. 



Cosmos Lady Lenox, introduced a few 

 years ago by Arthur T. Boddington, New 

 York, has been giving a splendid ac- 

 count of itself the last few weeks. 



Isn't it just possible that silver cups 

 have become so common as flower show 

 prizes that they no longer possess adver- 

 tising value either for winner or donor? 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Quite a few plant shippers think they 

 pack well, whose customers know better. 

 Packing is something of an art and, like 

 other arts, is not to be mastered without 

 painstaking effort. 



It is understood that Henry A. Dreer, 

 Inc., Philadelphia, has ceased to import 

 azaleas, finding the line one that did not 

 return a profit proportionate to the diffi- 

 culty of giving satisfaction to the cus- 

 tomers. It is reported that the com- 

 pany's azalea importations had grown 

 to be 350,000 plants. 



CANADIAN CUT FLOWERS. 



The imports of cut flowers from Can- 

 ada are insignificant, yet they are in- 

 creasing. Here are the total values for 

 the last three years: 



1908 12,192 



1909 3,721 



1910 4,308 



OBITUABT. 



Mrs. If. Peel. 



Mrs. Letitia Peel, who for twenty-six 

 years had conducted a florist's estab- 

 lishment on Old Lawrence street, Flush- 

 ing, N. Y., died at her home October 12, 

 after an illness of several weeks. She 

 was 78 years old. Her husband died a 

 number of years ago. She is survived 

 by four children. 



Mrs. C. A. Lesure. 



Lillian Jarvis Lesure, wife of Clyde 

 A. Lesure, florist at Fitchburg, Mass., 

 died October 19. She was only 29 

 years of age, a native of Troy, N. Y. 

 She was highly educated and an ex- 

 tremely popular member of the com- 

 munity. 



Charles A. Fox, 



Charles A. Fox, one of the pioneer 

 florists of Baltimore, Md., died Satur- 

 day afternoon, October 14, at his home, 

 1202 Bolton street. He was born in 

 Baltimore eighty years ago. For the 

 last half century he had conducted a 



flower store at Bolton and Dolphin 

 streets, and at the time of his death 

 he was known as one of the forettiost 

 horticulturists in Baltimore. He is sur- 

 vived by a widow, Mrs. Eliza Fox, three 

 daughters. Misses Margaret, Jane and 

 Nellie Fox, and two sons, William J. 

 and Charles A. Fox. 



WAENINO! 



Don't Pay Money to Strangen. 



The Review has received several com- 

 plaints that "a smooth-talking young 

 fellow" has been falsely representing 

 himself as working for The Review and 

 soliciting new subscriptions or renewals 

 in its name, frequently at a cut rate 

 or with the promise of a premium, 

 which in itself should be enough to 

 arouse suspicion. If a receipt is given 

 it never is on printed blanks, some- 

 times bears no name or address,^ but in 

 one case was signed "H. Hunter," and 

 in the latest instance was signed A. H. 

 Kellogg. 



Never pay money to strangers for 

 The Review. Our representatives all 

 are well known members of tlia trade 

 in their respective localities. 



A SATISFIED CT73TOMEB. 



Just as "a satisfied customer is the 

 best advertisement," according to the 

 old saying, so is a satisfied advertiser 

 the best customer — of a trade paper — 

 for he keeps buying space regularly, 

 tells others and by his precept adds to 

 the paper's business: 



Please stop my cyclamen ad; I am compelled 

 to refuse orders. — Chas. A. Moss, Spartanburg, 

 S. a, October 17, 19H. 



I sold all my stock tbroagh the advertisement 

 the rery next day after It appeared. — Herman W 

 Kropp, Columbus, O., October 16, 1811. 



CHICAOO. 



The Great Central Market. 



It is the general report that last 

 week's business was heavier than for 

 the corresponding period of 1910, the 

 gain being the first this market has 

 been able to report in more than two 

 months. The present week started off 

 at a brisk pace and there is sufficient 

 business in sight for the latter part 

 of the month to insure at least a fair 

 degree of activity for some days to 

 come. The All Saints' day shipments 

 to the south go out the latter part 

 of this week, but this business does 

 not now cut the large figure it did a 

 few years ago. One of the reasons 

 for this, and probably the principal 

 one, is that the south now grows a big 

 crop of chrysanthemums for this date, 

 though another factor is that several 

 of the Chicago wholesalers have had 

 disagreeable experiences with these far 

 southern shipments and now limit their 

 business in that territory to selected 

 buyers of proved credit and known 

 business standing. Some of these 

 buyers are taking good lots of stock 

 October 27 to 30. 



Supplies have shortened in the last 

 week in practically every item except 

 chrysanthemums. Quite a few growers 

 report their large, midseason varieties 

 as being from one to two weeks behind 

 the usual date for marketing, but there 

 are, nevertheless, large supplies now on , 

 hand, though the greater part of the 

 stock goes into the medium and small 

 grades. Really first-class chrysanthe- 

 mums are selling well and the prices 



