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30 



The Weekly Florists' Review* 



OCTOBES 26, 1911. 



Chrysanthemiims ! 



We have a large supply of the season^B best varieties. Pink, white ^1 CA fA ^Q AA naii Ja7AI| 

 and yellow. You can depend on us for excellent values vl. Wv iU ipw»yy^ ^i uv vu« 



Beauties 



Splendid quality. 

 The best, $25.00 per 100. 

 Plenty of the medium sizes. 



Cattleyas 



Very choice, $6*00 per doz. 



VALLEY 

 $3.00 and $4.00 per 100. 



MARYLAND and PINK KILLARNEY 



The best in Pink Roses now. We are having a large supply. Our $5.00 and $6.00 grades you will find splendid values. 



Th«k ■ «kA IMitfke&tf^n i*g\ wholesale florists 



I IM^ ^^^W l^M^9S9^ftM \>V9 N W. eir. IZtli Mi fact ft«.. PHILADELPHIA. PA. 



-Open from 7 a. m. to 8 p. m. 



Mention The Revltw when you write 



PHILADELPHIA. 



The Bising Eastern Market. 



The week ending October 25 showed 

 no improvement over the one preceding. 

 It rained Thursday, October 19. The 

 rain continued Friday and, worst of 

 all, it rained more Saturday. The 

 weather man prophesied rain Monday, 

 but the weather man was wrong. There 

 is a limit, fortunately, even to rain. 

 Better weather proved a help, but the 

 market is in bad shape. There is such 

 an oversupply that some of the whole- 

 salers found it necessary to stop the 

 shipments of dahlias, while others noti- 

 fied their dahlia growers that with 

 other flowers so abundant and so cheap 

 there was little chance of the dahlias 

 bringing satisfactory returns. 



The chrysanthemum is the flower of 

 the day. Orders are filled by the dozen, 

 by the hundred, by the thousand, and 

 still there are plenty left. Yellow is 

 the only color that is not in excess of 

 the demand, for Monrovia is not up to 

 the market requirements, while Halli- 

 day is not plentiful. Cremo helps nice- 

 ly. Virginia Poehlmann and Ivory have 

 been added to the whites. Mrs. Hurley 

 is a pleasing bronze and Garcia a lovely 

 pink of single or semi-double type. 

 Pompons sell fairly, but the small, 

 usually outdoor or frame-grown stock 

 of the bigger sorts goes poorly. The 

 Pacific family is fine, but too plentiful. 



The Beauty crop has shortened, but 

 other roses are fearfully abundant, 

 white more so than pink, while Rich- 

 mond is not in favor. Carnations have 

 suflferetb sadly. Nobody seems to want 

 them with chrysanthemums so cheap, 

 at least not in any sort of proportion 

 to the supply. "Valley and sweet peas 

 «ell fairly, but everything else is un- 

 'satisfactory. There is lots of business, 

 both in and out of town. The buyers 

 are critical. Only the best will do un- 

 less the price is extremely low. 



The Shop Windows. 



H. H. Battles' frame window was 

 moat pleasing last week. A large vase 

 on a pedestal was filled with pink tiger 

 lilies and Killamey roses, a combina- 

 tion new and striking. Gold and white 



ANNOUNCEMENT 



On Monday morning, October 30th, we will open for business 

 in our commodious new quarters 



140-142 North 13lh Street, 



where we will have five times additional space and, with vastly 

 improved facilities, we will be in a better position than ever to 

 serve your needs. 



Our new location has been especially selected with a view to 

 its easy access from both the great railroad terminals and to afford 

 the uptown district of Philadelphia an opportunity to reach the 

 market quickly. We are close to the great downtown shopping 

 district and to Philadelphia's famous supply houses. 



We ask the hearty support of Growers and Buyers. 



BERGER BROS. 



Wholesale Rortsts 



140-142 North 13th Street, Philadelphia, Pa. 



MentiOD The Review when vou wrlta. 



enameled baskets filled with Beauties, 

 a gold basket with bronze chrysanthe- 

 mums, a white basket with larkspur and 

 yellow daisies filled the other window 

 attractively. 



Charles Henry Fox has three large 

 baskets prettily filled with the new 

 dahlia, Franz Liszt, a striking red. 



J. J. Habermehl's Sons' window 

 showed many basket combinations. 

 Particularly noted was a wicker bas- 

 ket with three shades of pink carna- 

 tions, from light to deep, a larg^ white 

 enameled handle basket with pink dah- 

 lias, Maryland roses. Enchantress car- 

 nations and valley. Another white han- 

 dle basket with pink chrysanthemums, 

 pink carnations and violets looked well. 



Frank L. Polites still favors the fish- 

 pond, in his front window; chrysanthe- 

 mums and bright autumn foliage formed 

 a heavy background which made one 



think of sloping woodland with a pond 

 at the foot. 



Robert Kift's little baskettes filled 

 with dahlias, roses and larkspur, at an 

 attractive price, were tempting to the 

 promenaders. 



Many passers-by stopped to gaze at 

 the window of Pennock Bros. You 

 know they have Japanese wicker bas- 

 kets and hampers imported direct by 

 themselves; the long wait before their 

 arrival is repaid by their individuality. 

 Their pleasing combinations were a 

 hamper of dahlias. Gold Medal, Minnie 

 McCullough and Yellow Duke and au- 

 tumn foliage; vase-shaped handle bas- 

 ket of McCullough dahlias and lark- 

 spur; Melody roses, autumn foliage, 

 lavender moire ribbon in round han^e 

 basket; a pretty combination of lark- 

 spur,- white snapdragon, McCullough 

 dahlias and autumn foliage, also in a 



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