OCTOBEB 26, 1911. 



The Weekly FIorists'^Review. 



67 



We 



Are Rolling Up 



Dollars 

 For our 

 Advertisers 



See what one of them, umym : 



In looking over our advertising records for the 

 last few years, we find that your publication has 

 made a remaikable record. Since we began to adver- 

 tise with you in 1907, for every dollar we have spent 

 we have received $8.74 in direct sales. This leaves 

 out, of cou)se, all the indirect influence which pur 

 advertising has had. which, no doubt, amounts to a 

 great deal. We think it only due you to let you know 

 theee facts and we will be f^lad at any tim(>) to testify 

 to the value of your publication as a medium for 

 reaching high grade tloriets. — McCray Refrigerator 

 Co., Kendftllville, Ind. 



THE ANNUAL SiPECIAL 



ALTIMN NIMBER 



eVP^ 



Will be isaiied, a* nsaal, during^ the season of the Great Fall Flower Shows, a lortoi^ht before 



Thankagfiving* and Just at the right time for the Autumn trade. 



November 16, 1911 



It will be In keeplDB itrltb tbs best previous Bpsolml Numbers of TBK REVIEW, and that's "snouBh said," for tbese 



psrlodtoal Special Wumbars bave become an Instttutlen in the Trade. 



We are very much 

 pleased with The Review 

 and regret we are not 

 able to till orders for 

 100,000 plants, as your 

 paperwould bring tine re- 

 turns.— C. B. Flick Floral 

 Co., Ft Wayne, Ind. 



Advertisers will give us valuable assistance if they will 



SEND COPY EARLY 



And at the same time get best display and position for 

 then selves. Display space, $1.00 per inch (30 inches 

 to the page). Usual diecounta to those who have time 

 contracts. Classitied Advertising, 10 cents per hue, net. 



We are having great 

 success with our Silver 

 Pink antirrhinum, an<i 

 as we are using only The 

 Review the credit must 

 go to you.— G. S. Rams- 

 burg, Somers worth. New 

 Hampshire. 



WE WANT YOUR PATRONAGE— A Pa^e if your Supply Warrants, an inch or a Classified, as Tour 



Stock Requires-But WE WANT IT EARLY 



FLORISTS' PUBLISHING CO., i>./|S.%|^o°.!^'^^^%.t. CHICAGO 



k^ J r-ki?7.L.f j^ 



